If you have an online business, Google Analytics is one of the tools you can’t live without. The tool has evolved over the years and gives you comprehensive data for monitoring user behavior.
According to SearchEngineLand, more than 28% of the world’s websites use Google Analytics.
While you might be using this tool for a long time now, it’s likely that you aren’t making the most of it.
After working with a lot of growing businesses at Marketing Masala, I have realized that most business owners/marketers make similar sort of mistakes while using Google Analytics.
Let’s analyze these mistakes and see how we can extract the most juice out of Google Analytics.
#1 Counting Internal Traffic And Goals
Most firms forget to block their own internal traffic. If you are running a website/app, there’s a huge possibility that your development and marketing team will check your platform multiple times a day (and even test the goals that you set).
This leads to miscalculated data which you cannot rely on.