If you look at buyer dynamics, as stated by the research above, you will know how much B2B marketing matters if you want to convert higher. A good start to your marketing efforts helps you reap the profits, either through good customers, leads or increased profits. You need to place your marketing efforts in tandem with your goal if you aim to grow your business.
Why do most companies in the B2B sector fail to achieve growth or, are unable to convert their leads into customers? 60% of B2B marketers have no strategy that they can incorporate into the business strategy. Yes, they have not planned their marketing efforts.
Even among marketers who do have a strategy in place, there are few who don’t know what will work, and which channels to accommodate for the efforts.
The biggest mistake any marketer can make is to not have any strategy. This can be the scariest part of marketing, as you don’t know what to do and how to go about your marketing efforts.
In many cases, you can fail with a strategy, if you fall prey to one of the seven mistakes that we have curated for you. Avoid these mistakes and you should do just well.