Courting a romantic interest and connecting with a potential customer are similar in many ways. You have to anticipate their needs and take the right steps to build a long-lasting connection. Otherwise, the relationship will fizzle out before you know it. 

To take your business to the next level, it’s crucial to identify prospects and get them interested in your products and services. However, cold emails and unsolicited calls hardly ever make a positive impression. 

In today’s digital world, it’s time to leverage social networking platforms to your advantage. In particular, LinkedIn has emerged as one of the most effective ways to nurture and strengthen customer relationships. 

Whether you are new to the platform or your past attempts to win over buyers have failed, here are some blunders costing you valuable prospects. Let’s dive in.  Read More