Stevan McGrath, Author at Mondovo Blog

How AI Powered Social Media Marketing Drives Success to Your Marketing Campaign?

For the past few years, the world has been actively discussing and gaining an increasing interest in artificial intelligence. The technology has made the world evolve into an era where many of the activities and tasks we used to conduct manually on a daily basis, are now performed by computer programs without any input from any user.

Artificial intelligence is being integrated into many departments of human life, and also in the business world. The technology is being used in many different ways to provide companies and website owners with a method for improving their general operations by offering an opportunity to automate certain tasks; thus leading to a reduced need for physical labor, a faster turnaround time for business operations, and a significant reduction in the costs involved in keeping a business running and successful.

Social media marketing is a particular department where artificial intelligence is becoming more useful in the modern day, with quite a few tools on the market already that utilize artificial intelligence to drive marketing efforts on social media networks.

In this article, we’ll consider how social media marketing can be improved and become more effective through the implementation of artificial intelligence, and we’ll take a look at things you can do to ensure you take full advantage of artificial intelligence to achieve better results.

Google is, without any doubt, the largest and most successful search engine in existence today.

SEO Advice

Since the initial launch of Google in 1998, we have seen a lot of advancements in the technology behind this search engine. Today, the search engine receives over one billion searches every single day, with as much as 40,000 searches being conducted every single second.

With billions of pages being indexed by Google on a daily basis, the competition for reaching that numero uno spot for a keyword in your niche becomes harder than ever before. This constant increase in competition makes it tough for webmasters and businesses to reach the top of SERPs and, with only 21% of Google searches resulting in more than a single click, getting noticed at the top is not only beneficial but a necessity these days.

Since Google is the biggest search engine, it is obvious to think that its’ advice is the best source. Thus business owners, webmasters, and internet marketers consider information provided by Google regarding rankings most preferable. Unfortunately, it seems like not everyone agrees with this!

In this post, we’ll dig a little deeper into Google’s advice on ranking on their search engine. And consider whether or not you should reach out to Google or rather another credible resource for the best SEO tips.

Every marketer and website owner today knows that higher their website rankings in search engines like Google, the more organic visitors they are going to receive. As organic visitors tend to be a highly targeted traffic source, it means there is a good chance that these visitors can be converted into leads.

While most internet marketers are already aware of this particular factor, quite a lot of people only tend to focus on the basic factors related to SEO, such as optimizing their on-page SEO and building backlinks to their website to help improve Google ranking. There are a significant number of individuals who fail to dive into the more advanced areas of SEO, which means they are losing out on potential leads, customers, and profit.

The ultimate aim of any website owner is to drive more and more traffic to his website and bring it to the top of search engines. There are many methods available by which one can achieve this but one of the most famous methods is link building.

Link Building

In fact, a study shows that 72% of CEOs believe link building is a key ranking factor. It is the process of linking your web page with third party web pages that have relevant content. This is an effective way in which a user can surf the internet. These links are used by the search engines to access one website to another.

Thus, link building will not only increase your website traffic but also enhance your search engine optimization (SEO) efforts and domain authority.

However, link building is probably one of the hardest parts of an SEO specialist’s job.

Link building can be metaphorically related to walking through a balancing rope. A perfect balance will take you to the other side. An inch here or there, you are bound to fall. If done in the right way, link building can tremendously boost your website traffic and improve search rankings.

However, there are certain NO’s of link building that if not adhered to, can ruin your entire SEO efforts and even negatively affect your page rankings. Below are the 8 deadly sins of link building.

When you just start your own company, you will face a lot of challenges. One of the major functions a business needs to perfect is marketing because it is not possible to stay in business without consistent sales. A major marketing trend coming to the fore in this context is “Influencer Marketing”. Yes, it is a good positive thought to boost your sales, but certain influencer marketing mistakes can be detrimental to your marketing campaign if not avoided.

So, coming back to what exactly is influencer marketing?

Influencer marketing, in general, is the kind of marketing which concentrates on influential people from your niche to convey your message to a wider market or audience. There are different forms of influencer marketing. These include Instagram shots, YouTube videos, and sponsored blog posts.

However, what is clear about influencer marketing is that the concept is pretty simple. This is because it only requires a business to team up with an individual with a social influence, who then acts as the influencer. The influencer works on promoting particular products and services from the business to the audience for an agreed pay, which allows both teams to benefit.

This new method of marketing can be highly effective if done well. However, making mistakes in influencer marketing can easily spoil what your business has been doing right no matter how minor they seem. Here are five influencer marketing mistakes discussed that you should avoid ensuring that you increase sales and achieve the expected ROI from your influencer marketing campaign.

Is it Worth Trusting Google On SEO Advice?

10 Awesome Ways to Boost Your SEO Click-Through Rates

8 Deadly Sins of Link Building

5 Fatal Influencer Marketing Mistakes to Avoid Right Now