Making mistakes and learning from them is how we grow. Learning from other people’s mistakes is even better – because you can still grow your social media marketing without having to make those mistakes yourself. You will make mistakes, but at least by reading through the ten mistakes we made and how to avoid them, you will make new and interesting mistakes of your own.
1. Not Setting a Goal
This may seem like an obvious thing to do, but it is easy to think that you have to put out content for a client but you have forgotten why you are putting it out. To know that, you need to set overall goals with your client and specific goals for your campaign or feed sequence. Are you trying to drive brand awareness or conversions? If you don’t know, then the audience won’t know either, and you aren’t going to get the results you want.