How to Improve Website Traffic Without Any Content Modification?

Website Traffic

Are you desperately trying to improve your website traffic but can’t figure out a way to achieve that aim? Have you tried to make your website more appealing only to see your effort go nowhere? Do you want to know how you can boost website traffic effectively within a few weeks?

If you have silently nodded your head in agreement to the above questions, you are not alone. There are millions of website owners like you who want to attract traffic to their site but don’t know where to begin.

In this blog post, we will reveal four effective strategies that can help you to boost your website traffic without any content modification.

#1. Build a Social Media Presence

Social Media

Social media is the most effective platform to gain recognition online, build a community of like-minded individuals and also improve the bottom line. However, not many business owners leverage from social media to promote their services.

Read More

3 Things to Consider When Formatting Your SEM and SEO Strategy

SEM & SEO Strategy

Find out how to strike the best balance between paid search engine marketing and organic search engine optimization.

What’s the difference between SEO and SEM? 

This question, commonly asked by businesses big and small, can help you organize your online marketing strategy for maximum success.

Both paid search advertising and organic SEO services can provide value for your company.

Using both together, though, is a cost-efficient and effective method to earn targeted, valuable traffic to your site.

In this article, we’ll explain how to balance SEO and SEM strategies to get the most from your digital marketing campaigns.

Read More

The Ultimate Guide to Social Media for E-Commerce In 2019

Social Media Guide

We are living in a world where everything is revolving around the internet, computer and mobile. In short, the world as a whole has digitalized completely. And it can be said that we are living in a world of e-commerce where people want to be online when it comes to doing shopping.

The business of all sizes including start-up, mid and big size is on the internet to lure more customers, and that foster the concept of E-commerce. But in between all this, the importance of social media can also not be ignored.

Social media makes it possible to generate more avenues for the e-commerce business. And the best thing is that people are also an understanding value of all this. Needless to say that there is some social media platforms are available to choose where is it?

Whether it is Facebook, Instagram, YouTube or any other, they all are quite popular and playing a significant role to churn out the benefits for e-commerce business.

Read More

Why is Trivago’s Video Strategy Winning Despite Being Cringe-Worthy?

 Trivago's Video Strategy

So Trivago ads annoy you. You are not alone. Yet, you do remember Trivago because of them. The video strategy may not offer the most creative type of video making tips and tricks you are looking for but Trivago has been consistent about it. Why? 

Trivago – the noted search engine for hotels – was acquired by American company Expedia back in 2012. Originally from Germany, Trivago has been in news ever since the hashtag #trivagoguy became trending. The video ads have been localized as per demographics with the launch of regional versions of the same in various countries.  

And barring a few exceptions, most of these ads are as cringe-worthy as the first ever Trivago video. Yet, Trivago is still the easiest name that comes to mind when you think of hotels, isn’t it? Weird enough? This means they are winning. But how?

Read More

[Infographic] The Domination of Mobile Ads: Statistics and Trends

Mobile phones have become a major search tool among consumers. Today, it’s common for customers to find out about a brand through ads while they’re browsing on their mobile device. If the ads are effective, the people viewing them are likely to convert as buyers. Indeed, mobile ads have great potential in giving your business a high return on investment.

With billions of smartphone owners, it also follows that we’ll be seeing widespread use of these devices. More and more people are relying on their mobile device to search for information, shop, or stream content. Thus, you might want to leverage the power of serving your company’s advertisements via mobile.

But first, you have to familiarize yourself with the different approaches in using mobile ads. With the right strategy in mobile advertising, you can tailor how, when, or where consumers will see your ads in their smartphones.

The featured infographic contains a lot of positive outlook for mobile advertising and should give you a good head start in planning your campaigns.

Domination of Mobile Ads

5 Ways to Lead a Successful Webinar Through Social Media In 2018

Webinar Through Social Media

Be it any successful lead generation formula or an academic conference, a webinar is something which is one of the most buzzing digital trends of the contemporary era. But, all the perks of any webinar goes into vain when there’s no qualified audience available for it. So, if you are going to lead a webinar at any time soon then to ensure that there is a perfect audience for you is quite obligatory. In such a scenario, if you want to entice a remarkable section of people then social media could be one of the finest options!

Yes! You read it right. Social media is not just for communication and promotion. It can be even an integral approach to increase the webinar attendance.

Do you want to know how? Then, just read ahead:

Read More

Get Noticed: The Top 6 Marketing Channels for App Promotion

App Promotion

After you’ve poured blood, sweat, and tears into creating your app, now comes the fun part of marketing your product. You’ve brushed up on the many different marketing routes to take, but which ones will be the best ones to catapult your app to the top?  

While the possibilities seem endless, endless possibilities are not what you want, or need, on your marketing roadmap. Instead, a sort of pecking order should be employed, itemizing which marketing efforts are going to be most advantageous for your app. Bear in mind, these endeavors will vary based on your app’s category, as a mCommerce app will need completely different marketing techniques than a gaming app would.  

Marketing teams are at the crux of this decision-making process, and therefore it’s vital to have all the ducks in a row before the marketers select the right ducklings for the job.

And now the exciting part. We’re addressing the most worthwhile marketing channels for you to add to and employ in your strategy.  Some of the below choices may have you saying, “well yeah, obviously” but au contraire–what’s obvious to you may not be to someone else, and what’s obvious to someone else may not be obvious to you. So, let’s get cracking and market your app like crazy.

Read More

Everything You Need To Know About Facebook Carousel Ads

Did you know that, according to research, 93% of marketers use Facebook advertising regularly? That means, millions of marketers spend a tremendous amount of money each month to reach their target audience with Facebook Ads.  

Is that money well invested?

Facebook Carousel Ads

To answer that question, let’s take a look at these statistics: 

  • 57% of consumers across generational groups admit that social media influences their shopping decisions, led by Facebook at 44%
  • 26% of users who click on Facebook Ads report making a purchase
  • The average CTR (click-through rate) for Facebook ads is 0.90%

As you can see, Facebook advertising can be extremely effective. However, to make the most of Facebook Ads and get a high ROI, you need to know what you can use Facebook Ads for and which Ads give the best results. 

Read More

[Infographic] An Updated Guide to Facebook Advertising Placements

Gone are the days when TV and radio were the only electronic media for advertising. Nowadays, when you want your business to be seen and heard, online placements are the way to go. And what better platform to put your ads on than Facebook.

With billions of users and visitors every day, you’re sure to gain exposure through the social media site. Aside from the platform itself, Facebook also has affiliate sites like Instagram that you can take advantage of.

One of the best things about Facebook ads is its different options for ad placement available. This tells you how the ads will appear and where. Choose one where you think will best work for your business.

Two placement choices will be presented to you when you set up your ads: Automatic and Edit. The former will let Facebook place your ads based on your campaign objective and has a low average cost overall while the latter will let you choose manually.

Aside from the placement, you would also have to know the kind of ad that is supported by each type of placement. This infographic can help guide you in choosing the right kind of ad and placement depending on what you aim to achieve with your campaign.

Like what you're reading?
Get fortnightly updates on more such interesting reads!
  We will not share your details with any 3rd party.
Thank you!

Check your email for a confirmation link.
Do check the spam folder as well.
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Calculator
  You will also be subscribed to our fortnightly email newsletter
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Rank Drop Quadrant
  You will also be subscribed to our fortnightly email newsletter
Download the Templates to Help You Manage Your Online Reputation Better
  You will also be subscribed to our fortnightly email newsletter
Download the List of Restaurant Discovery Plaftorms
  You will also be subscribed to our fortnightly email newsletter