Macro vs Micro: Which Influencer Type is Best for Your Business

Macro Vs Micro Influencers

Businesses have long looked for the best strategies to push their businesses on social media. Long gone, for many companies, is solely relying on their social media accounts to promote their products and services – in comes the social media influencer. 

A social media influencer is a user who has reliable traction amongst their audience. Generally, their followers (audience) engage with them regularly and value their opinion. Marketers love to leverage the fact that they can use an influencer to promote to a target market, while users are influenced by someone they can relate and look up to.

Influencer Marketing Global Spend & ROI

According to Mediakix’s influencer marketing spend study, the influencer marketing global spend is projected to increase to $10 billion by 2020!

Influencer Marketing

Also, according to a survey conducted in 2017 by Celebrity Intelligence, for every USD 1.27 spent on an influencer, their ROI per influencer was USD 11.15! 

So, based on Mediakix and Celebrity Intelligence’s data, you can see how much money is being dished out by influencer marketers and how much return they are getting for their investment. 

For you marketers looking to implement influencer marketing, it is the right time to do so! 

Now, before we get into the nitty-gritty of which type of influencer is best for your business, we will explain the two different types of influencer – a micro-influencer and a macro-influencer.

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4 Tips for Building Brand Authenticity in a World Full of Distrust

We’re in the midst of a consumer trust crisis. Between data hacks and manipulative advertising, mistakes on the parts of businesses have left consumers reluctant to trust. In the eyes of many, businesses are out to make money at the expense of their customers’ faith and safety. 

According to research by Salesforce, roughly 59 percent of customers believe their personal information is vulnerable to security breaches, and about 54 percent don’t believe that companies have their best interests at heart. That said, trust in businesses these days is lower than ever before. 

Businesses aren’t the only ones losing consumers’ faith. Marketers, social media stars, and bloggers aren’t always trusted, either. In general, the public is turning to friends and family above all else in an effort to seek out recommendations they can truly trust.

Brand Authenticity

The question is, how can we, as brands, build relationships with consumers who have lost all faith in marketing? The answer lies in becoming a transparent, authentic company. Here’s how you can do it.

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How Branded Content and Native Advertising are Different?

Branded Content and Native Advertising

Preferences of today’s generation are no longer the same. They have changed over the period. As a result of this changing preference, marketing has changed too. Traditional ways of advertising are no longer in use as the millennials don’t like intensive selling techniques. They are more attracted to a pleasant experience with brands. Based on their skills, they build a relationship with them. It is more about relevant and meaningful connections than just buying something and forgetting at the end.

Brands do just like that using branded content. It’s an era when the audience is blocking the 24*7 advertisement chase using ad blockers; branded content has become a saviour that has a positive impact on people.

Let’s know more about it in detail and differentiate between branded content and native advertising. Read More

How to Drive High-Quality Leads with LinkedIn Ads?

Linkedin Ads

Do you think to have a great product will drive in leads by itself?  No, I’d rather say marketing your product is the most important thing to generate traffic.

Advertising platforms are capable of connecting you to the right people for your marketing messages. 

But, reaching the right audience can be difficult. Instead of spending time thinking “how to attract more audience or reach the right professionals?” you must advertise yourself.

And what could be a better platform than LinkedIn? 

Stats says – “LinkedIn’s lead conversions rate is 3 times higher than any other major ad platform. Also, LinkedIn’s audience has 2 times the buying power that of an average web audience.” 

The other hard part when advertising yourself is reaching the audience that fits your ideal customer profile who would be interested in your business.

LinkedIn offers new ways to easily target the right audience – lookalike audiences, audience templates, and the interest targeting product. These measures will help you scale your marketing efforts and improve your ROI.  

  • Lookalike Audience – This trait of LinkedIn combines the rich members of LinkedIn & company data with the search attributes of your ideal customer to find a new professional audience similar to your existing ones.
  • Audience Template – This trait of LinkedIn is for those who are advertising for the first time. LinkedIn has some predefined 20 B2B audiences that could prove worthy of your business.
  • Interested Targeting – Recently released by LinkedIn, this trait is a new way to reach members that match their professional interests. With more than 200 professional interest categories you can target a highly specific audience.

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The 6-Step Digital Marketing Routine For Busy Entrepreneurs

Digital Marketing Routine For Busy Entrepreneurs

The most successful entrepreneurs follow a set routine every single day. Sounds ludicrous, right?

You’ve probably seen advertisements all over the place (i.e. Facebook, Twitter, the WWW) that talks about people working from home for just an hour a day making $100,000 or more.

Are those guys following a routine every single day?

A-b-s-o-l-u-t-e-l-y!

Well, at least the ones that are making money are — the successful ones.

So, what are the successful entrepreneurs doing that you aren’t?

And what can you do to be successful like them?

For starters, you need to create a routine that works. One that keeps you focused and pushes you to be successful. Successful entrepreneurs get up early, put in a lot of work (especially in the beginning), and they don’t give up when things get difficult. By following a routine, they already know what to expect for the day. And when you follow a routine, you’ll know what to expect too. So, we’ve looked at several routines from successful digital marketers and we’ve come up with a 6-step approach that we feel will keep you moving in the right direction.

Here’s what you should be doing … Read More

Staying Small to Make it Big: How to Be a Micro-Influencer

An influencer is to Instagram, as fish is to water; nowadays, celebrities and marketers alike live and thrive on the photo-sharing social media platform better than any other place online. 

And this really comes to no surprise. Over the years, Instagram has become home to a section of individuals who’ve figured out how to monetize content, attracting big brand and small businesses, and virtually everything and everyone in between.

How to Be a Micro-Influencer

In fact, recent statistics show that the buying decision of as much as 70% of millennial consumers is affected by the recommendations of their peers. The same survey shows that 30% of consumers across different age segments are more likely to purchase products recommended by non-celebrity bloggers because they feel they can relate more to these influencers than their more popular counterparts.

The numbers really do say it all: the Instagram influencer game used to be dominated by those with high follower counts, but such doesn’t seem to be the case these days. People are starting to turn to their peers for opinions, seeking insight and reviews from influencers who are low-key enough to be real and relatable.

These people, in social media speak, are micro-influencers.

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How 3 Smart Brands Turned Negative Reviews into Opportunities: A Quick Case Study

Negative Reviews

It’s easy to fall into the temptation of lashing out when your business receives a negative review. After all, we too, have feelings! When we’re criticized, our natural instincts take over. You could either pick a fight or simply shrug it off as if nothing had happened. But nowadays, customers have the ability to broadcast their negative feedback with just a single click. So, what’s a brand to do? 

Rather than addressing them, a lot of today’s businesses choose to turn the other cheek and ignore negative sentiments from customers. But we’re no longer living in a world where businesses are in control of what to communicate to their customers.

In fact, ignoring negative reviews might actually make matters worse for your brand. 

However, bad reviews may not be as problematic as you may think. According to a 2017 study of over one million local reviews, the number of reviews you get has a direct effect on your brand’s performance on search engine results.

In the survey, high-ranking listings were found to have an average of 38 reviews, while the low-ranking ones have an average of 14 reviews or less. The gist of this is that the negative reviews you get are still added to the total quantity so the more reviews you get, the higher your search engine ranking will be. 

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Boosting Conversions by Putting Landing Page CTAs in the Right Place

Landing Page CTA

Landing pages are designed with the sole purpose of generating more conversions. A conversion can mean closing a sale, gaining an email subscriber, getting a visitor to download an e-book, or even developing a client relationship. Every website is looking to have more and more conversions. However, according to Statista, only 2.23% of visits to e-commerce sites led to purchases in the third quarter of 2019, which is a decline from the previous quarter.

So, what if your landing pages are bringing a lot of traffic to your site, but the conversions are still low?

The problem is most likely your pages’ calls to action.

In this article, we will look at landing page best practices and tactics when putting CTA to convert more visitors who land to your site.

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How to Get Targeted Traffic Without Adding Keywords to Content

Traffic without keywords in content

Business owners around the globe want people to visit their websites. A website is the first impression for customers looking to connect. In the old days, people would open a phone book to find a business selling the service they needed. That is not the case anymore.

Most people today will search on a computer, tablet, smartphone or laptop looking for a business selling what they want. 

Therefore, it is imperative that you have a website, and you can draw people to it. But, how do you successfully get traffic to your website? Digital marketers and agencies will tell you to trust in using the right keywords and placing them in your content pieces.

However, there are other ways of getting traffic to your website. Let’s take a look. 

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[Infographic] A Step-by-Step Guide to Creating Your Lead Generation Funnel

Although a lead generation funnel is an essential part of digital marketing, it’s often overlooked and underestimated. In fact,  68% of B2B organizations have not yet mapped out a lead gen funnel. Having a deep understanding of the process and stages of a lead generation funnel is crucial for businesses to generate leads and convert them into customers.

Moreover, a lead generation funnel is not rocket science, but it requires proper planning and careful processing. The goal of the infographic below is to help you learn how to create a lead funnel that provides your marketing and sales teams with only the most qualified leads.

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