How to Get Targeted Traffic Without Adding Keywords to Content

Traffic without keywords in content

Business owners around the globe want people to visit their websites. A website is the first impression for customers looking to connect. In the old days, people would open a phone book to find a business selling the service they needed. That is not the case anymore.

Most people today will search on a computer, tablet, smartphone or laptop looking for a business selling what they want. 

Therefore, it is imperative that you have a website, and you can draw people to it. But, how do you successfully get traffic to your website? Digital marketers and agencies will tell you to trust in using the right keywords and placing them in your content pieces.

However, there are other ways of getting traffic to your website. Let’s take a look. 

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[Infographic] A Step-by-Step Guide to Creating Your Lead Generation Funnel

Although a lead generation funnel is an essential part of digital marketing, it’s often overlooked and underestimated. In fact,  68% of B2B organizations have not yet mapped out a lead gen funnel. Having a deep understanding of the process and stages of a lead generation funnel is crucial for businesses to generate leads and convert them into customers.

Moreover, a lead generation funnel is not rocket science, but it requires proper planning and careful processing. The goal of the infographic below is to help you learn how to create a lead funnel that provides your marketing and sales teams with only the most qualified leads.

7 Top Reasons to Use Explainer Videos for Your Brand

It’s certainly no secret that today, the video is a major marketing trend. User engagement with video content is at an all-time high compared to every other type of content, and video is more accessible than ever before thanks to the internet and mobile devices.

Plus, compared to just a decade ago, it’s easier than ever to produce video material.

Explainer Video

Experts say that since humans are incredibly visual creatures, moving images can help us to find meaning and better capture and contextualize the world around us. And, think about it – seeing a video from an event compared to photographs or a written article about it makes it easier for you to feel like you were there, taking part.

So, it’s easy to see why video can be a very powerful tool for your brand. But where do you start?

A good starting point is with explainer videos. They are designed to give your customers an overview of your brand and the products and services that you offer, what they are, and how they work in just a few minutes. Here are just some of the best reasons to use explainer videos for your brand.

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The 5 Best Technological Trends for Digital Marketing Campaigns to Look Forward to this 2019

Digital Marketing Campaign

The unprecedented expansion of e-commerce has shown no signs of slowing down as it remains to be a burgeoning trillion dollar industry since breaching its first $1 trillion global sales in 2013.

By 2021, it is forecasted that 2.14 billion people worldwide will become digital buyers with global e-commerce stores raking in a whopping $4.8 trillion in sales.

So how do you get your share of this pie?

You need to up your digital marketing game. After all, online retailers that have a digital marketing plan stand to gain 2.8 more times in revenue. 

While the basics of a successful digital marketing strategy have remained the same—great products, relevant content, a strong brand, and a well-targeted audience, competition is steep. With technology constantly evolving and attention spans reducing, the only way to get ahead is to stay informed.

Read on to learn about marketing tech trends that defined the year that was, and what you can leverage for 2019.

Digital Marketing’s Defining Moments in 2018 

  • Mobile commerce: Up to 79% of mobile phone users bought a product or service online using their device, but the desktop still maintains a higher conversion rate of 4.02%.
  • Social media marketing: Despite the recent controversies, Facebook is still the #1 social media network and drives an average of 85% of e-commerce orders, while 75% of Instagram users are prompted to take action after seeing an advert on the platform.

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6 Practical Tactics to Improve Local SEO with Customer Reviews

Improve Local SEO with Customer Reviews

The Internet enables large companies to reach global audiences, but it also helps local businesses to win over new customers in the neighbourhood. While there are many ways to attract local clients, customer reviews remain the most powerful search engine optimization (SEO) tactic. Here’s why:

  • Over 90% of local consumers use reviews to determine if a local business is good or bad
  • Almost 75% of consumers say that positive reviews make them trust a local business more

In other words, online reputation has the potential to make or break your on-site business, so you better do your best to improve it. Our post will show you six pro tips for boosting local SEO with customer reviews.

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5 Common Google Ads Mistakes That Can Wreak Havoc on Your Campaigns

As a Google Ads consultant by trade, much of my time is spent auditing and optimizing poor-performing accounts. In short, I tend to encounter many of the same Google Ads mistakes time and time again. And 90% of the time, they’re common mistakes can be fixed in just one or two clicks.

Call it a “mistake” or just simply not knowing, there are many features to Google Ads that can hide beneath the surface. Simply being aware of certain settings and options can help you actualize a more efficient and successful PPC campaign, which is the name of the game with Google Ads. 

To help you get the most out of your Google Ads account, below I share five of the most common Google Ads mistakes I find on a regular basis.

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How to Build a Flawless Digital Marketing Strategy for 2019?

Digital Marketing Strategy

The people who are competing with you are already burning the candle at both ends to obtain a competitive advantage over you. Cursing your customer or blaming the market won’t save you. You must get out of the rocking chair and start planning your digital marketing strategy for the year 2019.

You cannot afford to make the same mistakes which you did in the previous year. Regardless of what worked for you in last year, digital marketing trends are evolving at an alarming rate. Diversified social media platforms have reformed the way we interact with the audience and do business.

Here are some points to consider when devising your digital marketing strategy for the year 2019.

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How to Improve Website Traffic Without Any Content Modification?

Website Traffic

Are you desperately trying to improve your website traffic but can’t figure out a way to achieve that aim? Have you tried to make your website more appealing only to see your effort go nowhere? Do you want to know how you can boost website traffic effectively within a few weeks?

If you have silently nodded your head in agreement to the above questions, you are not alone. There are millions of website owners like you who want to attract traffic to their site but don’t know where to begin.

In this blog post, we will reveal four effective strategies that can help you to boost your website traffic without any content modification.

#1. Build a Social Media Presence

Social Media

Social media is the most effective platform to gain recognition online, build a community of like-minded individuals and also improve the bottom line. However, not many business owners leverage from social media to promote their services.

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3 Things to Consider When Formatting Your SEM and SEO Strategy

SEM & SEO Strategy

Find out how to strike the best balance between paid search engine marketing and organic search engine optimization.

What’s the difference between SEO and SEM? 

This question, commonly asked by businesses big and small, can help you organize your online marketing strategy for maximum success.

Both paid search advertising and organic SEO services can provide value for your company.

Using both together, though, is a cost-efficient and effective method to earn targeted, valuable traffic to your site.

In this article, we’ll explain how to balance SEO and SEM strategies to get the most from your digital marketing campaigns.

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The Ultimate Guide to Social Media for E-Commerce In 2019

Social Media Guide

We are living in a world where everything is revolving around the internet, computer and mobile. In short, the world as a whole has digitalized completely. And it can be said that we are living in a world of e-commerce where people want to be online when it comes to doing shopping.

The business of all sizes including start-up, mid and big size is on the internet to lure more customers, and that foster the concept of E-commerce. But in between all this, the importance of social media can also not be ignored.

Social media makes it possible to generate more avenues for the e-commerce business. And the best thing is that people are also an understanding value of all this. Needless to say that there is some social media platforms are available to choose where is it?

Whether it is Facebook, Instagram, YouTube or any other, they all are quite popular and playing a significant role to churn out the benefits for e-commerce business.

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