Advertising Archives - Page 4 of 4

[Infographic] The Domination of Mobile Ads: Statistics and Trends

Mobile phones have become a major search tool among consumers. Today, it’s common for customers to find out about a brand through ads while they’re browsing on their mobile device. If the ads are effective, the people viewing them are likely to convert as buyers. Indeed, mobile ads have great potential in giving your business a high return on investment.

With billions of smartphone owners, it also follows that we’ll be seeing widespread use of these devices. More and more people are relying on their mobile device to search for information, shop, or stream content. Thus, you might want to leverage the power of serving your company’s advertisements via mobile.

But first, you have to familiarize yourself with the different approaches in using mobile ads. With the right strategy in mobile advertising, you can tailor how, when, or where consumers will see your ads in their smartphones.

The featured infographic contains a lot of positive outlook for mobile advertising and should give you a good head start in planning your campaigns.

Domination of Mobile Ads

5 Ways to Lead a Successful Webinar Through Social Media In 2018

Be it any successful lead generation formula or an academic conference, a webinar is something which is one of the most buzzing digital trends of the contemporary era. But, all the perks of any webinar goes into vain when there’s no qualified audience available for it. So, if you are going to lead a webinar at any time soon then to ensure that there is a perfect audience for you is quite obligatory. In such a scenario, if you want to entice a remarkable section of people then social media could be one of the finest options!

Yes! You read it right. Social media is not just for communication and promotion. It can be even an integral approach to increase the webinar attendance.

Do you want to know how? Then, just read ahead:

After you’ve poured blood, sweat, and tears into creating your app, now comes the fun part of marketing your product. You’ve brushed up on the many different marketing routes to take, but which ones will be the best ones to catapult your app to the top?

While the possibilities seem endless, endless possibilities are not what you want, or need, on your marketing roadmap. Instead, a sort of pecking order should be employed, itemizing which marketing efforts are going to be most advantageous for your app. Bear in mind, these endeavors will vary based on your app’s category, as a mCommerce app will need completely different marketing techniques than a gaming app would.

Marketing teams are at the crux of this decision-making process, and therefore it’s vital to have all the ducks in a row before the marketers select the right ducklings for the job.

And now the exciting part. We’re addressing the most worthwhile marketing channels for you to add to and employ in your strategy. Some of the below choices may have you saying, “well yeah, obviously” but au contraire–what’s obvious to you may not be to someone else, and what’s obvious to someone else may not be obvious to you. So, let’s get cracking and market your app like crazy.

Did you know that, according to research, 93% of marketers use Facebook advertising regularly? That means, millions of marketers spend a tremendous amount of money each month to reach their target audience with Facebook Ads.

Is that money well invested?

To answer that question, let’s take a look at these statistics:

57% of consumers across generational groups admit that social media influences their shopping decisions, led by Facebook at 44%
26% of users who click on Facebook Ads report making a purchase
The average CTR (click-through rate) for Facebook ads is 0.90%

As you can see, Facebook advertising can be extremely effective. However, to make the most of Facebook Ads and get a high ROI, you need to know what you can use Facebook Ads for and which Ads give the best results.

Gone are the days when TV and radio were the only electronic media for advertising. Nowadays, when you want your business to be seen and heard, online placements are the way to go. And what better platform to put your ads on than Facebook.

With billions of users and visitors every day, you’re sure to gain exposure through the social media site. Aside from the platform itself, Facebook also has affiliate sites like Instagram that you can take advantage of.

One of the best things about Facebook ads is its different options for ad placement available. This tells you how the ads will appear and where. Choose one where you think will best work for your business.

Two placement choices will be presented to you when you set up your ads: Automatic and Edit. The former will let Facebook place your ads based on your campaign objective and has a low average cost overall while the latter will let you choose manually.

Aside from the placement, you would also have to know the kind of ad that is supported by each type of placement. This infographic can help guide you in choosing the right kind of ad and placement depending on what you aim to achieve with your campaign.