In today’s marketing world, the words on everyone’s lips are ‘sentiment analysis.’ As businesses strive to get ahead of the competition by earwigging on their customers – and potential customers – sentiment analysis is rapidly rising up the ranks to become the most important tool in a marketer’s arsenal. It’s no wonder then that there are so many different tools out there as software companies race to get on board with this hot new trend. Sieving through all of these tools can be time-consuming and frustrating when, having chosen the right one, you discover that it’s outside of your budget. Here are eight best sentiment analysis tools by range to allow you to choose the right tool.
The world welcomed the year 2019 with more than just a simple and generic ‘new year, new me’, it introduced Marie Kondo and her KonMari Method of decluttering. Some call it phenomenal, while Kondo herself even considers it as ‘life-changing’ and ‘magic’ put together.
Made to be applied specifically for homes and belongings, the method has been applied to multiple facets like personal lives, relationships, careers, and whatever aspect in life you need cleaning up. But what about in the digital world? The Internet is a vast space filled with content in all types, forms, and lengths. There’s always something to read and talk about something online. There is so much content that some aren’t even needed anyway.
But what if we apply the KonMari method to the content we see online? Then you don’t really need magic, you just need a content audit.
One of the most gruesome tasks every digital marketer needs to face at one point in their content strategy specifically, content auditing. If you’ve done content editing a hundred times or are just starting to do one for your own website, read on to find out the steps on how to do a content audit.
Google Analytics provides the ability to the marketers to generate and customize reports.
Marketers can gain valuable insights from Google Analytics. The Solution Gallery is home to thousands of such custom reports. It also has a Dashboard to view data for complete insights.
Your site can have enormous data. But only a fraction of that data can help you optimize and gain insights that impact business decisions too. Some data needs to be churned and analyzed thoroughly for hidden inputs that then deliver actionable insights that could have been ignored completely.
Here are some of the best Google Analytics custom reports. You can import, customize or recreate them yourself.
#1. Mobile Metrics Hourly Report
Do you wish to analyze your mobile user traffic efficiently?
Mobile Metrics Hourly report makes it easy for users to view mobile user traffic accessing your site, on an hourly basis. You can leverage data from this report to determine the daily flow of mobile traffic, and then tailor advertising strategies for visitors.
In early 2018, headlines were dominated by the Cambridge Analytica scandal. The general gist of the scandal was that a data collection firm had improperly obtained Facebook information to build voter profiles.
The scandal further suggested that those voter profiles were used to create fake news stories in order to persuade voters in one direction or another. While the way in which the information was used may have been abominable, the truth is the information Cambridge Analytica obtained was not necessarily particularly private or sensitive.
It was information that voters themselves shared about themselves to family friends and a select segment of the general public. In essence, all Cambridge Analytica did was figure out their preconceived notions and deeply held political beliefs and create news stories they were already predisposed to believing and therefore did not question.
While once again, this is a heinous use of technology, the truth is, it also offers a tantalizing glimpse into the future of marketing. Here are three lessons to learn from the Cambridge Analytica scandal. Read More
What can you do to unlock hidden search engine optimization wins?
Let’s assume that you’re already doing everything else right: You’ve made your site fast and secure, developed a strong architecture, done the expected keyword research, engaged in strategic link building, and stayed on top of the latest algorithm updates. You are also diligent about smaller optimizations and emerging trends: You’ve embraced local SEO best-practices, started thinking about the impact of voice search, and ensured your website content and experience is mobile-first.
Analytics, Customer Analytics, Big Data, Business Intelligence – we come across these terms often, don’t we? Well, all of them are synonyms of each other (you might already know this).
Analytics – as the name suggests – are tools that convey the ‘feelings’ of a customer (prospective or existing) to business owner(s) and act as a mentor while they make strategic decisions.
Now, customer behaviour could be literally anything – likes, dislikes, brand awareness, affinity for a specific product, and what not! Let me give you my own example. Recently, I was looking for a flight to my hometown. And I have the habit of checking out the offers first, then the fares. Unfortunately, there were none. So, I closed the site. And guess what! Within 5 minutes I got an offer of flat 20% OFF on airfare, from the same site.
This was a simple one; there are detailed case-studies available too.
The point is that small and big marketers alike take customer loyalty very seriously and go out of their way to cash in on it. Furthermore, retail analytics has picked up the pace and will prove to be a game-changer for the retail sector in the near future.
With an astronomical number of users that keep growing, social media has become the mouthpiece and a pivotal marketing tool for many brands. But there’s a lot more that brands can do with social media than just engagement and collaboration.
Thanks to social media listening and analytics tools, brands can tap into the vast pool of social data to enhance their overall marketing and branding functions. Here are some of the key ways savvy brands are utilizing social media to their advantage.
Despite the expansive growth of other marketing platforms, website metrics remain an integral indicator of how respective campaigns are performing.
As such, it is important for marketers to have a clear grasp of the data collected and an understanding of how that translates to existing campaigns.
This article is designed to provide a starting point for marketers to glean what different metrics mean, how it applies to their campaigns, and how to identify which ones truly matter. Read More
Back in the day when I was new to the Google Analytics, I would often stare at reports for hours not knowing what to do.
Until I came to know about KPIs…
Google Analytics has various metrics & dimensions, so it’s very easy for anyone (new) to get lost in a sea of reports.
But once you define your business KPIs, you now have a clear goal & know which report to look at.
Monitoring the right metrics will help you save time & most importantly, achieve your business goals.
In this article, we’ll be looking at some of the important KPIs you can start monitoring in Google Analytics.
These metrics can help you answer questions like
1. Which channel is giving me more returns?
2. Are visitors engaging with my content?
3. What time does the user take to convert once he visits my website? & more.
But before that, let’s understand KPIs.
If having a website is obligatory for any enterprise large or small, then it is equally necessary to have the right supporting and expert SEO service. Without a solid SEO foundation, a website just does not achieve the traction it requires to move up the competitive ladder.
Search engine optimization or SEO, on the face of it, is apparently easy. It involves some keyword research, link building, analytics, a bit of social media, content marketing and blogging with a PR here and there.
One might argue that there is no need to bring in a third party SEO expert when in-house staff can take care of these little things. These little things, however, add up to a larger whole that is quite complex if looked at in depth.
SEO today is an art and science blended with experience and expertise. It is also time-consuming and does cost money. Still, however, for a company to generate traffic and revenues it is a wise thing to assign internet marketing to those who have resources, skilled people, and capability.
Let’s consider one by one all that that goes into a simple term SEO.