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8 Top Mobile Analytics Strategies You Ought to Follow

Mobile Analytics Strategies

In a world dominated by smartphones and mobile apps, marketers are doing their best to keep up with this new playing field. Every month, there seems to be a new way of reaching out to customers to make a difference in their lives. However, with all of this data flowing back and forth, unless you have put in place some robust mobile analytics strategies, you might be missing valuable insights.

But, what does mobile analytics exactly mean? Well, mobile analytics is the practice of collecting user data, determining their intent from said data, and taking actions based on those metrics to drive retention and customer engagement. Although this does include mobile web services, most mobile analytics strategies focus on analytics for Android and iOS applications.

This makes sense when you consider that 54% of mobile transactions made worldwide are done via apps. Not only is that more than half of all mobile transactions, but it shows just how important mobile analytics strategies are for converting customers. In this article, we are going to guide you through 8 mobile analytics strategies that you should follow TODAY in order to stay ahead of your competition. Let’s get started.

In today’s digital era, having an excellent product or service isn’t enough to get you maximum website conversion rates. You need to think out of the box to align customers’ actions with your goals. Successful marketing strategies are designed to help you learn about your users and gain their trust in your brand, so you can reach your optimization goals in a shorter period of time.

If done right, conversion rate optimization (CRO) is one of the most impactful marketing techniques. According to a survey by Salesforce, 47% marketers all over the world stated that their most important priority was to increase conversion rates.

But, it can get overwhelming to accomplish your conversion goals without proper assistance. Here are some of the best conversion optimization tools that enable you to skyrocket your website’s conversion rate and ultimately increase your sales.