Is Your Mobile App User-friendly? All You Need to Know About Usability Testing

With over a million mobile apps available in app stores, every factor matters to win a competition for user attention. And it’s time when mobile app owners ask themselves: “Does my mobile app have an excellent and user-centered functionality”

As marketing reports reveal, it is time to pay attention to usability. Users choose to download a mobile app to complete certain tasks or deal with a particular problem. They are expecting to solve their current problems and not create new ones. They want to get the job done and not time wasted.

User-centered mobile development has become a priority for many mobile app development companies like JatApp software development that focus on delivering value to their users.

If a mobile app has a non-intuitive design or is overwhelmed with UI elements, it becomes a critical obstacle between you and your potential users. Business owners need to consider that the demands of modern users are constantly growing and the developers and designers need to do their best to meet the high user requirements. And the most effective process to ensure that you are launching a 100% user-friendly app is performing usability testing.

Mobile App Usability: What is It and How to Work on It?

According to experts, usability defined how easy it’s to use a certain software product.

Usability involves such notions as efficiency, performance, and satisfaction that fulfill the certain demands of every mobile app user.

When it comes to mobile applications, usability is a part of user experience (UX) that reveals how users work with a product, including ease of usage, feelings, and the app’s performance.

Key Factors Affecting Mobile App Usability

Here are the crucial factors that have the biggest impact on the usability of mobile applications.

  • Navigation. It is preferable to make all the content available in 3 taps and create intuitive navigation.
  • Design. You need to prepare one style that will be on all the pages of your mobile application.
  • Simplified order form. Order forms in your app should contain a minimum number of fields and ask for only critical information.
  • Load speed. The faster your pages load, the better it is
  • Content. Content is the king of any website or app. It should be regular, consistent, and interesting for your users. And you also shouldn’t overload your users with content.

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You’ve Launched An App. Now What?

You and your development team have spent the past few months working on this project. It’s an app you are convinced will meet a need in today’s marketplace. Not only is it functional and provides a digital solution to an everyday problem, but it is also your baby. You are proud of what you have created and you want it to be successful. To do that, you need to have an effective app marketing strategy. You can’t expect your app to just pop off the screen when users scroll through the endless sea of apps, and new apps that are being released daily. In this article, we will review a number of the best marketing strategies that will get your app noticed and give you a competitive edge over all those apps of your competitors.

Tip #1 – Understand Who Your Audience Is

When you first started developing your app, you would have had a target audience in mind. For example, if your app has medical uses, then your audience would be individuals who either suffer from the conditions your app addresses or have a particular interest in whatever the conditions are that your app focuses on. This should give you a clear idea of the type of user you will need to focus your marketing efforts on attracting. This means you should have a full understanding of your audience which would include a snapshot of information that would describe your desired target. The age demographics, lifestyle, recreational and spending habits, and any other factors that would narrow down your specific target. When you have a picture of who you are trying to attract to your app, it helps keep you focused.

Tip #2 – Understand Who You Are Competing Against

App development is a trending technology which means you are probably not the only person to have created an app that focuses on a particular issue. What helps you to separate your product from all others is to learn as much as you can about your existing competitors. Competition is good, but you will want your app to be the superior choice. Learning from what your competition has done or quit doing can save you a bundle in both time and money. If your main competitors have had apps fail on them, find out why and use that knowledge to be better and more effective within the marketplace.

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Top 5 Video Game Marketing Campaigns that were Extremely Successful

Marketing Campaigns have always been the key to a game’s success, and here are some of the best game marketing campaigns that actually paid off.

Developers and Publishers spend millions of dollars in making the games and wouldn’t it be a shame for them to miss out on reaching the maximum number of people out in the world. For that, the makers spend tons of money on marketing as well because marketing actually decides if the game makes the money or falls in the books of the flops.

No doubt, marketing is a key component in deciding whether the game will reach the desired popularity or hit the dirt. But in some cases, the publishers tend to go over the top to try and make their games look extravagantly good. As we all witnessed the surreal hype surrounding the Robo-armed role-playing sensation “Cyberpunk 2077”, which was created among the community of gamers.

Although, when the game was released, it was far from being the life-changing experience the developers promised. Ultimately, People were heavily disappointed because the game itself was a major letdown. Nevertheless, here we’d be shedding some light on 5 of the greatest marketing campaigns that worked wonders for the games.

Elder Scrolls V: Skyrim

Bethesda went to the next level with their marketing with an ultra-unique stunt that would be unimaginable if they hadn’t done it. The publisher promised free Bethesda games for life to fans who had a baby on the game’s release date and named it after the protagonist of the game Dovahkiin.

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Get Noticed: The Top 6 Marketing Channels for App Promotion

App Promotion

After you’ve poured blood, sweat, and tears into creating your app, now comes the fun part of marketing your product. You’ve brushed up on the many different marketing routes to take, but which ones will be the best ones to catapult your app to the top?  

While the possibilities seem endless, endless possibilities are not what you want, or need, on your marketing roadmap. Instead, a sort of pecking order should be employed, itemizing which marketing efforts are going to be most advantageous for your app. Bear in mind, these endeavors will vary based on your app’s category, as a mCommerce app will need completely different marketing techniques than a gaming app would.  

Marketing teams are at the crux of this decision-making process, and therefore it’s vital to have all the ducks in a row before the marketers select the right ducklings for the job.

And now the exciting part. We’re addressing the most worthwhile marketing channels for you to add to and employ in your strategy.  Some of the below choices may have you saying, “well yeah, obviously” but au contraire–what’s obvious to you may not be to someone else, and what’s obvious to someone else may not be obvious to you. So, let’s get cracking and market your app like crazy.

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