6 Data-Backed Strategies to Improve Your Local SEO Ranking Factors for Google

Improve Your Local SEO Ranking

We all know that a strong SEO strategy is imperative to a growing business in today’s digital climate. Interestingly enough, Hubspot’s report found that 61% of marketers agree that SEO growth is their number one priority, but 61% also agreed that generating traffic through content marketing was their greatest challenge.

It is no surprise that lots of content writers struggle with SEO strategies. Things change quite quickly, and most of your efforts will not bring results right away.

When it comes to SEO strategies, a lot of people seem to have their own “secret formula” or set of tips that promise incredible results. Unfortunately, things are just not that simple when it comes to optimizing your website content for higher rankings and traffic optimization. Google is notoriously hush-hush about their processes.

Moreover, their algorithms seem to be constantly changing, making new strategies almost instantly irrelevant once a new update rolls out.

However, some strategies are better than others, but the only way to be sure that SEO advice is truly sound as if it is backed up by reputable data.

Let’s breakdown six of the best SEO approaches that you can start using today that have statistical proof to back them up.

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The Essential SEO Tips and Strategies for 2019

SEO remains one of the most pressing digital marketing strategies for any business. 

Google receives over 68,000 searches per second on any given day. (Source)

Search engine optimization is no child’s play, and most SEO practitioners know it for a fact. Gone are the days when stuffing a bunch of keywords was equal to hitting the jackpot.

Search algorithms continue to evolve, and it’s vital to keep pace with the latest. Before understanding how to apply what’s new, let’s first delve into the core objectives of SEO.

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4 Highly Effective Link Building Trends to Lookout for in 2019

Link Building

Back in 2013, getting featured in the Top 10 search results on Google was a pretty straightforward task – do some killer keyword research, use the right meta tags and have a ton of backlinks to high-authority websites.

Just like the world around us has been changing and evolving, so has Google! Their engine has become more efficient; the crawler has become more intelligent, and the involvement of Google’s machine-learning AI system means that the criteria for ranking are constantly being re-evaluated for improvements. 

Now, in 2019, it’s just not enough to have a well-structured site with all the right keywords and necessary backlinks! Thanks to Google’s ever-evolving algorithm, we have to stay up-to-date with all the latest improvements and apply those changes to our website frequently. 

However, if there’s one thing that has remained constant all this while and has been proven to improve your ranking, it’s the process of building relationships with other relevant, high-ranking websites. 

Yes, that’s right – I’m talking about link-building! 

Though it is one of the oldest SEO techniques and has been proven to increase your website rankings substantially, many website owners underestimate link-building or think that it is dead – that’s why, today I will tell you why it is not, and how you can start doing it too.

Note: Link-building is a time-consuming process and takes time to show results. You can post a lot of unrelated links on your website to see a spike in traffic, but keep in mind, Google is intelligent and WILL penalize if you for promoting irrelevant backlinks on your website. 

Also, nothing tells Google you are ‘relevant’ better than other authorized websites linking to your page through related articles! 

Are you curious to know how this can be done? Then let’s take a look at some of the top link-building trends to look out for in 2019.

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Generating Quality Free Backlinks for Your Ecommerce Website: Important Aspects to Consider

Ecommerce Backlinks

Search engine algorithms continuously get better by dictating the best SEO practices and punishing the wrong ones. But there are few practices that are never outmoded. Quality backlinks are one of them. If you are running an eCommerce website with the ambition of getting on top of the search ranks, backlinks will be irreplaceable. E-commerce sites that need to target Google search rank for more traffic and sales, find backlinks even more crucial for their SEO strategy.

But only backlinks cannot make a substantial effect on your search rank. It is the quality and relevance of those links that matter most. So the real concern will be about finding quality backlinks for your e-commerce site. Before explaining this let us see what backlinks are and how to differentiate good links from the bad ones.

What Precisely are Backlinks?

External Backlinks

Backlinks are nothing but the websites that allow your website link to get published and remain accessible so that anyone by clicking on them can navigate to your website. Such links are published by the websites to enhance relevancy and make the user experience better. This also shows that other quality websites consider your website to be relevant and important for a certain context.

Let us explain how backlinks work really. For example, when a reader reading on Turkish lamps on a website can come across your website link and by clicking on that he can come to your store selling Turkish lamps. If your e-commerce store is found to be relevant and useful for certain products and related contexts, other websites can give you backlinks from their web pages.

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A Complete Guide to Multi-Location SEO for Franchises

Multi-Location SEO

From managing multiple landing pages to building relevant local links, optimizing a franchise business for search engines is not easy. Your goal is to build a local SEO strategy for each business location and, at the same time, maintain brand consistency. Most importantly, you need to use your business data across multiple landing pages without duplicating it.

Here are some basics of franchise SEO you need to know when starting off.

Organizing Website Architecture

There are numerous practices franchisors use when building multi-location websites. For example, some decide to create individual domains for each location. Even though this strategy may help you rank higher for local searches, managing multiple assets simultaneously can be tedious. Moreover, searchers may be confused about seeing a bunch of domains for one brand.

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What is RankBrain and Does It Change the Way We Do SEO?

RankBrain

To provide its users with relevant search results, Google is constantly getting smarter. Look closer at its algorithm change history and you will see that its search algorithm gets changed 500-600 times a year.

While some of them almost go unnoticed, some algorithms come with massive shake-ups of the SEO landscape.

One of them is Google’s RankBrain, a machine learning system, rolled out in 2015.

So, what is RankBrain and why should you care?

Let’s find out!

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How to Set an E-Commerce SEO Strategy to Explode Your Sales

E-Commerce SEO Strategy

According to Statista, global e-commerce sales reached $2.3 trillion in 2017 and they’re expected to jump to astounding $4.88 trillion by 2021. Given these facts, we can conclude that the e-commerce sphere is expanding impressively fast. And, with it, the number of your competitors also grows.

As most of your customers never scroll past the first page of Google’s search results, just having a nice e-commerce site is not enough for you to increase sales. To grab your target audience’s attention, you need to optimize it for search engines and boost your rankings.

Here is how to build an SEO strategy that will skyrocket your sales.

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10 Dangerous SEO Techniques to Avoid in 2018

SEO Techniques to Avoid in 2018

When running a business online, SEO is undoubtedly one of the most effective ways of generating quality traffic. While you work towards employing the best SEO tactics, there are those that will affect your ranking in Google search results.  You can begin with basic tactics such as good meta tag descriptions, quality content, and HTTPS.

However, you ought to be more careful with dangerous SEO techniques that can be easily detected by the Penguin, Panda, and other Google algorithm s. This article takes a closer look at some of the SEO techniques to avoid in 2018.

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How Analytics With NLP Can Help Unlock SEO Wins

 Analytics With NLP

What can you do to unlock hidden search engine optimization wins?  

Let’s assume that you’re already doing everything else right: You’ve made your site fast and secure, developed a strong architecture, done the expected keyword research, engaged in strategic link building, and stayed on top of the latest algorithm updates. You are also diligent about smaller optimizations and emerging trends: You’ve embraced local SEO best-practices, started thinking about the impact of voice search, and ensured your website content and experience is mobile-first. 

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How to Maximize Content Marketing ROI with the Triad Strategy

Content Marketing ROI

According to a study in 2014, over 2 million blog posts get published every single day. This figure is expected to have increased much more in the last couple of years.

The sheer volume of content available on the internet today has made the job of a content marketer that much harder. This challenge is amplified by an increase in focus on analytics that assesses the ROI of every article you publish. Quite frankly, very few businesses have cracked the code on content marketing.

I have been advising companies on content marketing for over six years now. During this time, we have seen a dramatic shift in the way content gets published and consumed. Five hundred worded articles were fairly adequate a few years back. They do not make the cut anymore.

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