5 Must-Dos to Prepare a Marketing Strategy

Marketing Stratetgy

What is ‘a marketing strategy’ and why do I need one? A marketing strategy is an integral component of any business plan – it represents your brand and potential growth. Creating a sustainable brand marketing strategy is as much about asking yourself questions, as it is analyzing the marketplace. It can help streamline your operation, boost brand awareness, and solidify your place in the market. 

Whether your goal is brand awareness, customer loyalty, lead generation and nurturing, social media, sales enablement, or all of the above, a carefully crafted marketing strategy can mean the difference between success and failure. 

Don’t just wade when you can swim—consider the following five factors to help develop an effective, winning strategy. 

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Understanding Changing Customer Needs Through Analytics

Customer Needs Through Analytics

Analytics, Customer Analytics, Big Data, Business Intelligence – we come across these terms often, don’t we? Well, all of them are synonyms of each other (you might already know this).

Analytics – as the name suggests – are tools that convey the ‘feelings’ of a customer (prospective or existing) to business owner(s) and act as a mentor while they make strategic decisions.

Now, customer behaviour could be literally anything – likes, dislikes, brand awareness, affinity for a specific product, and what not! Let me give you my own example. Recently, I was looking for a flight to my hometown. And I have the habit of checking out the offers first, then the fares. Unfortunately, there were none. So, I closed the site. And guess what! Within 5 minutes I got an offer of flat 20% OFF on airfare, from the same site.

This was a simple one; there are detailed case-studies available too.

The point is that small and big marketers alike take customer loyalty very seriously and go out of their way to cash in on it. Furthermore, retail analytics has picked up the pace and will prove to be a game-changer for the retail sector in the near future.

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7 Ways Social Media Listening and Analysis Can Help Brands

Social Media Listening

With an astronomical number of users that keep growing, social media has become the mouthpiece and a pivotal marketing tool for many brands. But there’s a lot more that brands can do with social media than just engagement and collaboration.

Thanks to social media listening and analytics tools, brands can tap into the vast pool of social data to enhance their overall marketing and branding functions. Here are some of the key ways savvy brands are utilizing social media to their advantage.

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How to Get Your Inbound Marketing On Point?

Inbound Marketing

Inbound marketing is the art of attracting customers through alternative methods, such as great content or impeccable branding. It is a proven way of generating leads and sales, and often times, it can be less expensive than traditional marketing techniques.

When compared to outbound marketing, it is the less aggressive approach. It is all about earning a customer’s trust and attention, not buying it. Meaning that you can gain new leads and loyalty in a much more organic way. In today’s world where the Millennial and Gen Z crowd has become desensitized to advertising, finding new measures to capture your target audience is the key.  

But getting your inbound marketing right takes research, insight and a good understanding of your customer – as well as a deep knowledge of the market you’re in. Creating useful and compelling content is at the heart of it all, and companies will need to redirect investment and focus on making their brand shine if they want to stand out against the competition.  

Here is a guide on how to nail your inbound marketing campaigns.

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Customer Experience Lessons to Learn from Amazon and Starbucks

Customer Experience

As far as ubiquitous household names go, there’s no denying that Amazon and Starbucks rank near the top of the list.

I mean, the number of active individual Amazon accounts is almost equal to the population of the United States. Small wonder, then, that the ecommerce giant is expected to hold a whopping 50% of the market share for the online shopping industry by 2021.

As for Starbucks, the coffee giant currently holds almost 40% of the market share for US coffee chains. And, as you’re probably well aware, you pretty much can’t go anywhere without being within walking distance of a Starbucks storefront or kiosk.

(Case in point, I’m writing this from a Starbucks right now…and there are two others within half a mile of my current location.)

But the point of this article isn’t to drone on about how successful Amazon and Starbucks are as companies; you already know this.

What we’re going to discuss is why and how the two colossi of their respective industries have come to be so dominant.

Here’s a hint:

It all comes down to the incredible customer experience both companies provide.

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Maximize Your Business Growth – The Anatomy of a Successful Cold Email

In recent years, the digital marketing landscape has evolved immensely, with a wealth of strategies from SEO and paid search, to social media and content marketing, utilized to accomplish brands’ varying marketing goals. But while the channels and options are there, not every company has the resources to tap into all the options available – particularly when it comes to lead generation.

Successful Cold Email

One option for those who fall into this category is a strategy that’s often overlooked – a simple and cost-effective approach to generating leads—cold emailing. 

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Colour Psychology 101 – How to Design Your Website

Colours are used everywhere, and there’s a good reason for it. Colour, believe it or not, can affect the way we perceive things, the way we feel, and even our mood. Whilst colours are subjective to personal preference, research shows that consumers make a decision whether or not to buy a product in just 90 seconds, of which up to 90% of their decision is based on a particular colour.

How to Design Your Website

Understandably, the content on your website is important, but have you ever thought about how the colour of your pages, text, CTA buttons etc. could affect your users? The way in which you design your website could be far more effective than you might think; designing it to your own personal preferences may seem like the logical option and undoubtedly is hard to avoid, however, this may not be the right way.

We’re going to dig right down to the core of what colours mean to your website users, how to design your website to include the right elements, and investigate how colours can affect your website conversions.

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20 Cool Website Design Ideas You Should Check

cool website design

Since 2016, considering user experiences, we have seen a sharp shift towards great design ideas into UI design. This is probably the most significant change that has taken place in the world of web designing after apps such as Pokémon Go blurred the line between reality and screens.  In 2017, web designers have literally come up with creative web designs which were more personalized for users and at the same time, time-saving also.

Here, we have tried to showcase the best of the lot and cool website design ideas which you should check out and implement to rick ahead in 2018.

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The Top 10 Must-Read Digital Marketing Books for Beginners

If you’ve decided to become a digital marketer or if you wish to lead a digital marketing campaign for your company, you will probably think that the Internet gives you all information you need to start. And it indeed does.

The Internet is full of information. However, you have to be looking at all the right places and rely on all the right sources.

There are incredibly useful online resources about digital marketing. However, they don’t offer you systematized knowledge on the matter. What is systematized knowledge, exactly? – Information derived from observation, study, and experiments that determine the principles or nature of what’s being studied.

When it comes to digital marketing, you’re getting great resources that cover different aspects. However, it’s hard to learn everything when those resources are scattered all over the place.

If you’re a complete beginner, it’s best to start with the books that will certainly have their influence on you later on.

Let’s check out the top 10 must-read digital marketing books that every beginner should read.

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The Quintessential Free Tools That Every SaaS-Based Startup Can Utilize

Free Tools for SaaS-Based Startup

Every big company was once a startup. Whether it’s Apple, Amazon or Google, they all had humble beginnings, but now they’re on the top of what they do. But how were they able to achieve such great milestones? Well, as much as I would like to discuss the stories of hardships the companies and their founders have gone through, they all had one thing in common; they used the right resources at the right time to scale their businesses.

Well, you see, smart, timely and cost-effective decision making can determine whether your startup would survive long enough to initially sustain itself and then advance towards expansion or scaling phase. You see, 90% of the startups fail because out of many reasons of their failure, one big reason is that they think that they wouldn’t be able to kick-start without getting a decent amount of funding. But they couldn’t be more naive because if you can’t make money without money, you won’t be able to make money with money.

So, here are some of the free tools that every SaaS-based startup can utilize in their initial phase to align their workflow, manage and secure their assets and get organized. Bear in mind that most of the tools mentioned do have a free subscription but their utmost utilization is on premium plans. So, choose and upgrade wisely.

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