How an Online Form Builder can Benefit your Business

In the data-laden world, every business needs data to make business decisions based on facts, and that’s why companies rely heavily on online web forms.

Whether you run a retail or a SaaS business, your website uses online forms in some capacity. From gathering lead information to facilitating event registration, online forms are an excellent way to grow your business.

Compared to old-style paper forms, they are faster, convenient, and cheaper. Also, using an E-Form Software makes it easier to handle processes and streamline workflow.

However, despite their many advantages, many businesses fail to appreciate and reap benefits from its potential.

Today, any business looking to collect data can depend upon online form builders.

To learn more about form builders, let’s explore why they are essential for your business and how they can affect your growth.

How an online form builder can benefit your business

Here are a few benefits of using an online form builder:

Helps in customer data collection

Today, online form builders are a powerful way to collect relevant customer data. Thanks to forming builder websites and CMS plugins that come with them, it has become easier to take data and use it to create insights that can help target the right business audience.

When you focus on customer analytics, ensure every customer interaction creates value for the business in a way it otherwise might have been impossible. It also allows you to create customized campaigns that resonate with your target audience.

According to research, 74% of marketers use online forms for lead generation, and 49.7% believe online forms work as their highest converting lead generation tool.

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5 Growth Lessons learned from Top 5 eCommerce Stores

As of the year 2021, 2.4 billion people shop online. The number is enough to state that eCommerce is a booming industry.

However, reaching at a level where the eCommerce giants like Amazon, eBay and Alibaba are, might seem insurmountable. Especially, if you are new to the industry, you need to know what they do differently. You can also learn why you might need to buy a barcode for the products you wish to sell.

A winning business model with a striking marketing strategy helps you stand out. Your business model should include strategies to reach customers and drive sales. While your marketing strategy should help in brand awareness and customer retention. For that, you need to know which medium of communication do your customers prefer.

61% of brands use email marketing to reach out directly to their customers. This means emails have not become outdated. In fact, it is still the most used platform for marketers. To have a successful email campaign, you not only need to include email marketing but also have to optimize it with tools available in the market. Source

Email marketing tools provide email templates, test, send and generate reports on email campaigns. However, these tools could get a little expensive. You can find out about more alternatives that are affordable and suitable for your business.

You now know how email marketing is most used by businesses today. However, marketing is step 2.

Let us first understand what do you need in your eCommerce store to garner the results you want:

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Brain Training Apps for Remote Workers and How They Can Reduce Stress

Like traditional office workers, remote workers endure work stress, which emanates from different sources. From untrusting bosses who subject you to excessive supervision and monitoring to the boredom and loneliness that come with working remotely, there’s no doubt about the fact that remote workers remain susceptible to significant stressors. As a matter of fact, a recent survey conducted in June 2020 found on Statista proved that remote workers are more stressed than we think. This was when 51.4% of the participants admitted that working remotely had left them more stressed than when they were working in their regular places of work before the lockdown.

However, the good news is that remote work stress can be easily overcome with brain training apps. Today we take a closer look at these apps, including what they are in particular and how they can help reduce stress:

What Are Brain Training Apps?

Simply put, brain training apps are those that can help train the brain, enhancing your memory and other cognitive functions. Some apps are specifically meant for this purpose, and they are designed to serve different purposes even though they offer enhanced memory and cognitive benefits. For example, strategy games and puzzles provide brain training benefits besides the enjoyment you get from playing video games. So, how do brain training apps help reduce stress? To answer the question, let’s first understand how a person develops anxiety whereby they find themselves in a state of emotional or mental tension or strain due to demanding or adverse circumstances.

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6 Essential Brand Assets You Need to Create for Your Business

When setting up your new business, you need to focus on branding as much as your operations. Brand assets are the essential elements of your branding strategy, and they’ll serve as the foundation for your marketing. But, which brand assets do you need, and how do you create them?

Fortunately, we’ve compiled a list of the top six assets to focus on. These elements work in tandem with each other, so you can build a strong foundation for your company. Let’s break down how to create each one and why they’re so valuable.

Brand Research – Audience and Competition

Technically, this isn’t an “asset,” but it’s a crucial part of building any brand. The research phase of creating a business will help shape your brand and ensure long-term success. Without this step, you’d be flying blind, meaning you’d be scrambling to keep up with market trends and consumer demands.

But, what does brand research involve exactly? Let’s break it down:

  • Target Demographics – In this case, it’s better to be hyper-focused than generic. For example, instead of appealing to women ages 20 to 25, you should focus on married women with at least one child and a household income of $80,000 or more. By narrowing your demographics, you can address specific needs and solve unique problems. During this stage, you need to figure out what’s important to your audience so you can figure out how to market to them.
  • Competitor Offerings – Regardless of your business strategy, you’ll have both large and small competitors within the marketplace. What are those other companies doing right or wrong? What advantages do they have over your business and vice versa? What can you offer that they can’t? Not only should you pay attention to what other brands are doing, but you should also see how their products appeal to your target demographics.
  • Competitor Branding – When looking at the competition, pay attention to the brand assets for each company. What do their logos look like? What about color schemes, fonts, and brand identities? If you can define these elements for other businesses, it’s much easier to figure them out for your own.

Brand Name

What’s in a name? Well, as a business, your brand name means everything. It’s the first thing people know about your company, so you need to make an immediate impact all the time. Here are some tips on how to create a captivating brand name:

  • Keep it Short and Simple – Did you know that Mug Root Beer used to be called Belfast Old-Fashioned Mug Root Beer? As you can imagine, the original name was too much of a mouthful, and since everyone called it Mug, the company shortened the name. You should take the same approach to your brand. If it’s too long, it’s harder for people to remember, and it might be challenging to enter into a URL bar, to get creative, we suggest using a Word Combiner to come up with a new and great name for your brand.
  • Make it Memorable – Complicated names or phrases can be tricky to get right. So, you want a brand name that’s easy for customers to recall later. Imagine if someone only sees your brand for a second, such as on the highway. Will they be able to remember your company at the end of the day? They should.
  • Incorporate Your Brand Identity – A brand identity is what you want customers to think of when they see your business. Do you want to be light and fun, or serious and authoritative? Make sure your brand name reflects that. For example, if you’re opening an indoor playground, a name like The Fun Zone fits better than John Smith’s Play Area.

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Reputation Management vs. Search Engine Optimization: What’s the Difference?

These days, it seems like you can’t get by without a solid digital marketing strategy. According to data collected by SEO Tribunal, in 1998, Google served only 10,000 queries per day. That number skyrocketed to 3.3 billion daily searches in 2012, and as of 2016, stands at over 5.4 billion daily searches.

These staggering figures serve to prove that consumers are looking overwhelmingly to search engines to find the answers to informational and transactional questions. The intent behind these queries is incredibly valuable, as they provide instantaneous insight into buyer intent, or where searchers fall in the sales funnel—an intangible concept that has traditionally been the bane of a marketer’s existence. The amount of money on the table has led companies from the largest enterprise organizations to challenge e-commerce brands to funnel large portions of their marketing budget into optimizing their site content to rank better in search engine results pages for specific queries (SERPs).

At a minimum, 75% of clicks go to content on the first page of Google results, according to a study on Google organic click-through rates. What’s more, the majority of that percentage goes to the higher-ranked content, and decreasing exponentially the further you scroll (33% of traffic to the first result, 15% to the second, and just 9% to the third result, respectively).

As an e-commerce business, your survival depends on visibility in organic search. You can’t afford to rank poorly for product-specific and branded keywords because the combined search volume behind those queries is what drives sustained organic traffic to your site.

But what if I told you that there was more to organic search than optimizing on-page content or building backlinks? Customers are also searching for your brand name in any combination of ways, and what they find can greatly influence purchase decisions. Buyer perception matters, which is why eCommerce brands need to pay attention to their branded search results.

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How to Effectively Optimize Your Facebook Business Page for Sales?

“Facebook business page optimization… What does that even mean? I just fill out the details and I should be good to go, right?”

A lot of online business owners think about Facebook optimization. Indeed, it can seem that simply creating a page there – just like you do with your personal account – is enough for a decent web presence, but it’s really not. Certainly not in early 2020.

Today, your business needs to optimize their presence on every online platform, be it a social media website or a business directory. Facebook has a special place here because of the wide popularity of the platform (your target customers are certainly using it).

In this article, you’re going to learn how to optimize your Facebook business page for more sales by going beyond just “filling out the details.”

#1. Get Facebook Page Name Right

“So how you can this wrong? Just type your business’s name and you’re done.”

Again, that’s how many business owners think about this. Just “typing the name of your business” is not optimization!

Let me explain.

Let’s suppose that your name is Samantha Brown and you’re a real estate agent working in Los Angeles (fancy!). At your Facebook business page, you just “typed your name,” so its title doesn’t really differ from your personal page.

That might be a good idea if at least everyone in the tri-state area knows you by name so they don’t really need a lot of time to find you (they just look for your name on Google).

But what if you’re not a well-known business?

In this case, limiting your Facebook Business page’s name to your name is a really bad idea because people generally don’t search for names when looking for realtors.

They look for realtors.

This means they use keywords like “a real estate agent in Los Angeles” to find a person that can help them with finding real estate in that city.

Long story short, your Facebook business page name should also contain keywords that describe your business and are used by your target customers to find you online regardless of the search engine.

Here’s an example. Cindy Ambuehl, a real estate agent from Los Angeles, has the keyword “realtor” in the name as well as the hashtag needed to find her on Facebook or Messenger.

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How to Attract More Customers with Instagram Local Business Profiles

Over the last few years, consumer behavior has changed. For local businesses, having a good restaurant, a cafe or a comic book shop isn’t enough to attract more customers. It’s important to spread the word about your business online as a business’s online reputation impacts customer purchase decisions.  

One BrightLocal report says that 90% of customers use the internet to find a local business,

82% read online reviews for local businesses, and the average consumer spends around 14 minutes reading reviews before making a decision.

Instagram Local Business

Today, over one billion people are active on Instagram every single month and 90% of them follow at least one business on the platform, so it’s more likely your local customers use Instagram, too. Thus, it’s no wonder that Instagram is testing the local business profile feature to help local businesses attract their customers in-app. And if you want to make the most out of Instagram, let’s find out what is an Instagram business profile and how to use it for local marketing.

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The Pinterest Pyramids: Automated Social Media Marketing at Its Worst

Social media platforms are perhaps the most important marketing arena for any business in the modern world. These platforms allow you to micro-target your marketing and send razor-sharp messages that cut through all the other noise. Unfortunately, some so-called black hat social media marketing techniques, such as running fake Pinterest accounts with fake IP addresses, are starting to ruin the internet. Let’s take a look at how these black hat techniques are exploiting social media as well as affecting search engines.

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8 Interactive Content Ideas to Supercharge Your Marketing Strategy

Content Marketing

Content marketing is arguably an empowering medium to target and engages the right audience.

Though content marketing has been impactful, marketers still grapple to find the suitable content to strike the right chord among their prospects and target audience. Simply churning out volumes of the content does not serve the purpose of attracting the right customers. The success of a content marketing strategy lies in identifying the exact needs of the audience and delivering content to them through the right medium.

Due to the high volume of content availability, some pieces may get lost and never see the light of day. So what kind of content can help attract the maximum number of prospects?

Interactive content takes charge of this aspect and ensures to provide marketers with supercharged results.

Undoubtedly, interactive content is a driving force for marketing strategies. So let us delve into its intricacies and know how it can help businesses boost their conversion rates.

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Sentiment At Any Price – The Best Sentiment Analysis Tools For Your Budget

In today’s marketing world, the words on everyone’s lips are ‘sentiment analysis.’  As businesses strive to get ahead of the competition by earwigging on their customers – and potential customers – sentiment analysis is rapidly rising up the ranks to become the most important tool in a marketer’s arsenal.  It’s no wonder then that there are so many different tools out there as software companies race to get on board with this hot new trend.  Sieving through all of these tools can be time-consuming and frustrating when, having chosen the right one, you discover that it’s outside of your budget.  Here are eight best sentiment analysis tools by range to allow you to choose the right tool.

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