16 Practical Restaurant Marketing Strategies to Drive More Customers to your Restaurant

Get more customers to your restaurant
In 1995, less than 1% of the world population had an internet connection. Today, over 3.6 billion people use the internet. That’s more than 40% of the world population.

A huge chunk of this online population search for and find restaurants online. They look up menus, compare prices, go through reviews before going over to a restaurant or ordering food from there.

As per a 2016 Adweek survey, 25% of people have at least one restaurant app on their phone. As per another survey, 85% of those who search for food on their mobile phones go on to complete a purchase.

But they don’t stop at merely having discovered a restaurant that they might like, or after making a purchase.

Modern, tech-empowered consumers click pictures of the food that they have been served, go online to post their reviews, and share their experiences on social media—which in turn could enhance footfalls at your restaurants or dissuade people from further visiting your establishment.

The thing is whether you are online or not, your customers are. Talks veer around your restaurant, its ambiance, the food you serve, the service you offer, and more.

Look at the infographic below, these stats have been compiled from Toast’s Industry Report and Restaurant.org’s data:

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9954 Visitors in just 7 Days. How one piece of EPIC Content transformed our site traffic

Back in March, we were having a problem with our Site’s Traffic numbers. They just weren’t growing as fast we wanted. This is a typical problem faced by most business owners or site admins and one that’s widely covered online. For reference, a quick search on Google on how to boost your site’s traffic will give you over 4.100,000 results. 4 Million search results (!) with no way to know which ones actually work and which ones are going to end up a colossal waste of time and money.

Since we knew that we had to do something really drastic to kick it up a notch (and without breaking the bank in the process),  we didn’t rely on the traditional approach of advertising or waiting for traditional SEO to take effect.

 

We decided to turn to Content, but with a twist. And to keep things interesting, threw ourselves a challenge to get 5,000 unique visitors to the piece of content we develop and to get that number within 7 days of it’s publishing. The content asset we created was truly something  special and after the 7 day deadline was up, we found that we had not only met our own target but exceeded it twice over with lots of good links to boot! Most amazing of all, the content asset became an evergreen one and continues to send amazing traffic and links our way.

 

 

Content Marketing Strategy - Most Asked Questions 5

Source: Mondovolytics

Here’s the inside scoop of what we did and how we can help you do the same for your own website.

Challenge #1: The Idea

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You’ll be surprised by the top 10 questions being asked on Google. [Infographic]

Ever wondered what are the most asked questions on Google?

Being marketers, don’t we constantly seek to leverage the data in our possession to attract traffic, generate leads and drive sales volumes?

I tried to do something similar with the 1.6 Billion Keywords we had in our database at Mondovo, and the results surprised me, to say the least.

most asked questions on Google

One fine day—driven by curiosity—I just slacked our data scientist and asked if he could get me a list of the top asked questions on Google—that is, all those keywords that begin with Why, What, How, When, Do, Does, Is, Are, Was, Has, Can, Shall, Will, etc. (You get my point.)

Minutes later, our data science guy replied. And to my utter surprise, I found myself staring at over a million question keywords. Read More

Google Timeline Is Recording Your Every Move. Is It a Good Thing or a Bad Thing?

I recently went on a holiday to Hong Kong & I’m able to perfectly recall what I did on each day. Let’s take the 1st of November 2016, it was a very active day for me. I was in Taikoo Shing, went to Pacific Club in Kowloon & ended my day in Tsim Sha Tsui. I ate some wonderful food & took many photos as well 🙂

How do I remember these details so clearly you ask? I don’t, Google Timeline does it for me 😐 My entire travel history is recorded in the Google Timeline and I’m not talking about travels between cities but also my local daily commutes and every other trip I make.

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Top 30 Pages for Marketers to Follow & Learn in Facebook

In this post, we have listed 30 top performing brands, celebrities pages, media pages, sports teams, entertainment pages and checked-in places on Facebook for every marketer to follow and learn. Each of these pages have something unique that has attracted millions of loyal fans from around the globe. Not only that, these pages have also attracted world wide media attention. That’s quite a big feat considering there’re hundreds and thousands of Facebook pages popping up on a daily basis.

The Top Brands on Facebook

Today, every brand out there has a different way to approach Facebook. Some of the guys have become masters while some are still learning the tricks of the trade. But, there’re so many ways to make your Facebook business page memorable and engaging with your target audience. Let’s take a look at some of the best performing brand pages on Facebook.

Top 5 Brands on Facebook in the Last 30 Days (1st Dec, 2016 – 31st Dec, 2016)

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How Not Checking My Site’s Metrics Cost Me $70,000+ in Lost Business

I’ve chosen to keep the website url anonymous because it could affect the brand image of the site but I thought it’s important to share this lesson.

They say, ‘ignorance is bliss’. You can’t be stressed by something you don’t know or don’t think about. So here I was, living this wonderful stress-free life, happy and content with everything going on with my real estate website because I had a few sign ups here and there and things “seemed” to be going alright. When you’re in such a state, there will come a time, and hopefully reading this article will be that time, when you realize that this ignorance of not tracking or measuring key metrics can be the cause of many a pain in the future…

Even though I would consider myself to be quite tech savvy and also aware that keeping a tab on your stats is important, I never really got down to looking at any of my site’s stats for a long, long time. I was only looking at sign ups, sales and enquiries and the numbers always used to be volatile, so nothing struck me as being abnormal. I was not aware that the traffic to my site had actually been on a steady decline. I was slowly losing rankings for my key terms. A few of my older articles had links to sites that did not exist anymore (I later realized there were 14 broken links spread across 173 of my blog posts).. In short, things were not going well and what’s worse, I didn’t realize any of this.

Then, doomsday struck. Read More

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