Content Marketing Archives - Page 3 of 8

The Top 8 Content Distribution Ideas to Meet Your Brand’s Goals in 2019

You are doing everything right, but still, your content is not having the impact you had envisioned. There is a massive amount of content- articles, videos, photos, etc posted on the Internet and social media every second. That is a lot of noise and you need to be heard above the din to be effective.

Consider this: according to BuzzSumo’s Content Trends Report 2018, a majority of the content gets zero backlinks. Only authoritative research gets more links over time. An analysis of 100 million posts published in 2017 revealed that social sharing has decreased by half since 2015.

What’s more, here are the number of blogs posted at the time of writing this article. The screenshot is taken from Worldometers.info and gives you a fair idea of the huge amount of content that is daily generated on the internet and the competition you are dealing with.

Worldometers.info

While creating quality content still matters, it will not get you the required traction without proper distribution. So, if your content marketing is not delivering on its promise – the reason may be because you are not distributing your content effectively.

Just posting doesn’t make your content effective no matter how well written and informative it may be. What matters is the exposure it gets and this is only possible if you have a good content distribution strategy in place.

In this article, we have discussed some content distribution ideas which can help you to create an effective plan for content distribution for your business.

Branded Content and Native Advertising

The preferences of today‘s generation are no longer the same as they were in the past. They have changed over time, and as a result, marketing has changed too. Traditional ways of advertising are no longer effective as millennials don‘t respond well to intensive selling techniques. They are more attracted to brands that provide a pleasant experience. Based on their skills, they build a relationship with the brands they like. It is more about relevant and meaningful connections than just buying something and forgetting about it at the end.

Brands do just that using branded content. In an era when the audience is blocking the 24*7 advertisement chase using ad blockers, branded content has become a saviour that has a positive impact on people.

Let’s know more about it in detail and differentiate between branded content and native advertising. Read More

100 Awesome Tips to Create Path-Breaking Content

Content is the pillar on which a content marketing strategy pivots. Creating avant-garde and audience-centric content is the best way to earn worth and leadership in a niche.

Let’s find out how to avoid creating fluff that no one cares about and create content that’s close to being revolutionary:

Strategic Tips

1. Share your personal experience. A narrative about what you have learned or achieved helps put across a unique perspective about a topic.

2. Fix a goal for content creation before starting – the strategy helps prevent thin content. Decide if you want to create awareness, drive engagement or get conversions.

Content matters a lot on the internet because people go online specifically to get new information and discover knowledge in all areas you can imagine. Anyone who is building a website or doing a digital marketing campaign should know that more than just any content you have to come up with quality and relevant content.

The kind of information you share should resonate with your audience and give them the needed information that will help them improve their lives or help them get to know more about your products and services.

Presently, content on the internet comes in many forms but videos are predicted to reign supreme in the next years to come based on current statistics.

If you are a digital marketer you have to factor in video marketing in your campaign because users prefer this medium over any other content type. Use video to build an effective campaign that will help consumers know more about your products and services.

Two popular video types that digital marketers use are demos and explainer videos. Demos show exactly how a product is used. Customers will be able to see the relevance of the product or service in a specific area on their lives and will be motivated to purchase it.

Explainer videos point out the benefits of products or service and can give users further information on such things as customer experiences or how the products are made. Recent video marketing statistics have shown that video is always a good way of building engagement with your audience and motivating them for any call to action.

[Infographic] Video Marketing: The Future of Content Marketing

[Infographic] B2B & B2C Content Marketing Stats 2019

Content marketing is everywhere and plays an important role in every business that is present on the Internet. 2019 is here, so let’s take a look at the trends in 2018. Data for this analysis is mainly taken from the yearly research done by the Content Marketing Institute that covers both B2B and B2C marketers.

What’s important to know?

Long form content is valued by marketers, especially in the B2B segment. B2C marketers are more likely to use social media stories for their content. This is linked to their audience as a B2C consumer prefers social network for communication and content consumption.

We can’t talk about business without talking about the budget. 57% of B2C and 50% of B2B marketers are expecting an increase in their budget for content marketing this year which shows it is not going away any time soon.

That being said, content marketing isn’t all about sunshine and rainbows, competition is fierce and there are many traps to avoid. Top 3 issues for marketers during the last year were: changes to the SEO algorithms, changes to social media algorithms and content marketing as a revenue center.

To get the big picture, check out our infographic below!

How to Perform SEO for Landing your Content on Google Discover

We live in a world where the word ’Google’ has become synonymous to ‘search’. Witnessing the intense changes that technology has gone through has been a delight, but having had the opportunity to see the world’s search engine giant grow at exponential speed has been an adventure.

People have long depended on Google to get answers, learn about the world, and seek in-depth knowledge on topics they’re passionate about. In 2017, the news feed experience in the Google app made it easier to discover, stay connected and explore only selective and only the most relevant information.

In this ever-evolving technological world, Google has made it yet more accessible to find your tribe, and information, merely just a click away. The Tech Giant launched a major update to hone, and make user experience paramount; with it, they birthed a new identity, with brand new features for user exploration.

Google claimed to have furthered the exploration of interesting content, tailored to befit its user by launching Discover. Without dwelling on what subject you want to further ‘discover’ about, now Google would give you abundant options to choose from.

Every topic that piques your interest can now be followed, only to provide you with similar fresh content- articles, and videos that are not new to the web, but are new to you.

Content

When it comes to content marketing, we all have seen experts stressing on the importance of the quality of content.

And it certainly is something that no marketer can afford to disregard. However, in the modern world, marketers are taking their content marketing strategies to a whole new level: personalized branding.

SEO Copywriting

Competition for reader attention is intense nowadays. Many companies try to create compelling, and catchy content to engage more users and draw them towards the purchase step of the sales funnel. So, what one should do to not fall behind in this race?

Content is a motivational force in today’s market. It connects with readers, delivers the right message, and leads them to the products and services one sells. A trustworthy and relevant copy is, without exaggeration, what sparks interest and stimulates taking the desired action.

How can one provide a good copy that boosts traffic? From this article, you will learn about five surefire tactics of SEO copywriting, which will help you draw more users to your website.

Are you creating tonnes of content and yet struggling to get the desired results? In 2018, only 20% of B2B marketers rated their content marketing approach as very successful.

Content Marketing

It’s hard for content marketers to scale up while producing quality content.

A smart technique to squeeze the most out of existing content efforts is to repurpose it.

Content repurposing is the art of repackaging current content by presenting it in an all-new way. With a plethora of content marketing channels and types, repurposing helps amplify content performance. Here are some benefits of repurposing content:

Improved Search Rankings

Creating many versions of a content piece helps target specific niche keywords. These adaptations have the potential to get more backlinks and publicity for the business.

Get More Reach

There are occasions when a piece of content is terrific but does not reach a large number of people. If it’s a blog post then it won’t have access to an audience that frequents YouTube, for instance. Re-doing content ensures users can see it across online channels.

Showcase Niche Expertise

Creating several variations of a content piece helps strengthen authority in a niche. Repetition can earn visibility as well as brand recall.

Not sure how to weave content repurposing into the marketing mix? Here are ways to reuse content assets like an expert:

Online Marketing

Nowadays, developing a remarkable marketing strategy is harder than it looks. Of course, you’ve seen that brilliant ad on Facebook, and it seemed easy to reproduce. However, the reality is always different.

Crafting a high-performance online marketing strategy implies more factors. The person who develops it, the team like func.media which helps, the marketplace’s condition, the budget involved, and most importantly, the purpose of the digital strategy.

In today’s post, I’m sharing 4 important tips to upgrade your online marketing performance and take your business to the next level.

How Branded Content and Native Advertising are Different?

[Infographic] Video Marketing: The Future of Content Marketing

How to Perform SEO for Landing your Content on Google Discover

5 Ways Your Content Writer Can Help in Personalizing Your Brand Outreach

5 Winning SEO Copywriting Strategies to Boost Website Traffic

4 Tips to Upgrade Your Online Marketing