Here’s How to Perform an Effective SEO Content Audit in 2019

Feel as though your content needs a spring cleaning? Worried that a 327-word article is bringing traffic down? It’s time for an SEO content audit.

An SEO content audit can be a super powerful way of boosting the performance of your website. Yet it can also be time-consuming and tricky if you’ve never done one before. However, a content audit gives you a clearer sight of how you can improve your SEO strategy by showing you what content should be kept, what should be updated, and what should be deleted altogether. 

The end result? A healthier website with less low-quality pages. Where SEO is concerned, it means better traffic, more results, and improved visitor experience.

 

SEO Content Audit

 

Traffic growth after conducting a content audit. 

As said, performing a content audit can be time-consuming and tricky. To make your life a whole lot easier, join us as we take a look at how to perform an effective SEO content audit in 2019 the (fairly) easy way.

What is an SEO Content Audit and When Should You Perform One?

An SEO content audit is a full rundown of all the indexable content on your website. It gives you actionable insights into your content marketing strategy, showing you what’s working and what isn’t. And when you know what’s working, you can then double down on it while ditching the stuff that isn’t working.

For example, you’ll be able to sift through your content to find out which articles perform the best, which receive the most engagement, and which put rocket fuel into your conversions. 

Not just that, but an SEO content audit also allows you to optimize ranking signals and influence PageRank the right way. The more times you perform content audits, the higher you will rank – or, at least, that’s the idea. It all depends on the conclusions you draw from the results and what you do next (we will take a look at this soon).

That said, you don’t need to go crazy and perform an audit, say, once a month. Aiming for a content audit each quarter is a good rule of thumb. If you have a fairly new website and haven’t yet performed a content audit, now might be the time to do it.

Let’s take a look at what you need to do.

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How to Increase Conversions with the Perfect Landing Page

A potential buyer has clicked one of your ads and is now being directed to your website. You have successfully hooked them- now in order to keep their attention, you must have an even more captivating landing page that encourages them to stay and click-around awhile. Since your company’s landing page is in many cases a person’s first impression of your business, take some simple steps to ensure it is making a good one.

A compelling landing page will convert that initial curiosity into a desire to learn more about your product or service into higher conversion rates on your website.

Here are some tips to help make your landing page perfect!

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5 Ways Your Content Writer Can Help in Personalizing Your Brand Outreach

Content

When it comes to content marketing, we all have seen experts stressing on the importance of the quality of content.

And it certainly is something that no marketer can afford to disregard. However, in the modern world, marketers are taking their content marketing strategies to a whole new level: personalized branding.

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5 Winning SEO Copywriting Strategies to Boost Website Traffic

SEO Copywriting

Competition for reader attention is intense nowadays. Many companies try to create compelling, and catchy content to engage more users and draw them towards the purchase step of the sales funnel. So, what one should do to not fall behind in this race? 

Content is a motivational force in today’s market. It connects with readers, delivers the right message, and leads them to the products and services one sells. A trustworthy and relevant copy is, without exaggeration, what sparks interest and stimulates taking the desired action. 

How can one provide a good copy that boosts traffic? From this article, you will learn about five surefire tactics of SEO copywriting, which will help you draw more users to your website.

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The Magic of a Content Audit: What to Keep & What to Throw Away

Content Audit

The world welcomed the year 2019 with more than just a simple and generic ‘new year, new me’, it introduced Marie Kondo and her KonMari Method of decluttering. Some call it phenomenal, while Kondo herself even considers it as ‘life-changing’ and ‘magic’ put together. 

Made to be applied specifically for homes and belongings, the method has been applied to multiple facets like personal lives, relationships, careers, and whatever aspect in life you need cleaning up. But what about in the digital world? The Internet is a vast space filled with content in all types, forms, and lengths. There’s always something to read and talk about something online. There is so much content that some aren’t even needed anyway.

But what if we apply the KonMari method to the content we see online? Then you don’t really need magic, you just need a content audit. 

One of the most gruesome tasks every digital marketer needs to face at one point in their content strategy specifically, content auditing. If you’ve done content editing a hundred times or are just starting to do one for your own website, read on to find out the steps on how to do a content audit.

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13 Clever Ways to Repurpose Content Like an Expert

Are you creating tonnes of content and yet struggling to get the desired results? In 2018, only 20% of B2B marketers rated their content marketing approach as very successful. 

Content Marketing

Its hard for content marketers to scale up while producing quality content.

A smart technique to squeeze the most out of existing content efforts is to repurpose it. 

Content repurposing is the art of repackaging current content by presenting it in an all-new way. With a plethora of content marketing channels and types, repurposing helps amplify content performance. Here are some benefits of repurposing content: 

Improved Search Rankings 

Creating many versions of a content piece helps target specific niche keywords. These adaptations have the potential to get more backlinks and publicity for the business. 

Get More Reach 

There are occasions when a piece of content is terrific but does not reach a large number of people. If it’s a blog post then it won’t have access to an audience that frequents YouTube, for instance. Re-doing content ensures users can see it across online channels. 

Showcase Niche Expertise 

Creating several variations of a content piece helps strengthen authority in a niche. Repetition can earn visibility as well as brand recall.

Not sure how to weave content repurposing into the marketing mix? Here are ways to reuse content assets like an expert:

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5 Free Tools for Managing Your Content Creation Team  

Tools for Content Managing

Even if you are well-versed in managing content creation teams, it could be that you’ve overlooked some of the free tools available that could improve your team’s performance. There’s a bucket-load of apps and software out there that can enhance team efficiencies and add value to your clients, with some being free and some paid.

Do you really need to financially commit, though? With some of the free tools offering very similar qualities to their premium, paid counterparts, these cherry-picked 5 free tools for managing your content creation team could be exactly what you’re missing: 

  • Slack
  • Trello
  • Google Docs
  • Skype
  • Hemingway

Slack

It could be said Slack is just another communication tool to add to the pile, and quite honestly, there are many, many out there that are only replicas of outdated ones. So what’s different about Slack? 

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Double your Leads. A Smarter Way to do Re-Targeting with your Ads

We all do re-targeting in some way or the other. But are we doing it all wrong? Showing banners of your main product is fine but your users already visited your site and weren’t that interested at the time, what’s going to change their mind now? There might be a smarter way to look at re-targeting.

Sameer Panjwani covers a re-targeting tip that can help you look at re-targeting in another way.

If you have any follow up questions or requests for future video topics, do post them in the comments section below.

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How to Boost Your Content Marketing Campaign With Videos

Brain Process

What strategies are you using to boost video marketing campaign? Is video part of your digital marketing tactics for 2019? I know you are interested in learning the best video content marketing tips that will help you grow your business. In fact, that is why you are reading this post in the first place.

So ensure to read the entire. Thus, before we go any further, let us find out why you really need to use video content I’m your marketing techniques.

Why use Video Content Marketing?

The benefits of video content in your digital marketing plan are enormous as recent expert surveys indicated. Some of the benefits of using video include:

  • Higher engagement rate
  • Reach a new audience
  • Strong emotional connections
  • Boost search engine optimization (SEO) and Google search rankings
  • Help retain customers
  • Etc.

For example, a study shows that visual content is a remarkable marketing tool for sharing information. Why?

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8 Advanced Blog Formatting Tips that can Foster Higher Conversion Rates in 2019

Blog Formatting

According to a content marketing infographic and report brought out by demandmetric.com, on average, firms with informative blogs are likely to produce 67% more leads every month than those without it. If we are to consider the statistic, blogging, undeniably is one of the most effective tools that can be implemented by a company to foster maximum conversions, resulting in achieving the coveted Return on Investment.

However, blogging is no child’s play. The reason is,  it requires an individual to meet numerous essential aspects in order to ensure perfection and technical flawlessness. Now that it’s been a while you have been struggling to frame a perfect design and format for your blogs, here’s something for you to figure out. When monetization is a concern, you cannot afford to overlook the importance of leveraging the following blog formatting tips.

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