21 Top Local SEO Tactics You Should Avoid

Local SEO Tactics

There are several local SEO tactics that need to be avoided for optimizing your business in the best way possible. However, with Google regularly changing SEO conventions, it’s important to stay up with the latest trends. You might already know what to do with your local SEO campaigns. So, here’s the list of the top local SEO tactics that you need to avoid while optimizing your business for the best results

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How to Help Your “Help” Page – 4 Basic Areas to Focus On

Help Your Help Page

Frustrated visitors don’t convert to customers, and frustrated customers don’t stay customers for long. It’s impossible to create a product or service that’s perfect and immediately understandable to all or to set up a website that provides the perfect answer to every question any person in the world might have. But all businesses can be attentive to customer needs by taking the time to craft a “help page” that is truly useful.

A good help page finds the right balance between answering the simple and obvious questions that some may need answering because they overlooked it somewhere else, and providing more in-depth guidance and how-tos for established customers or interested leads.

Help pages must anticipate the needs of a variety of client personas and provides assistance in a way that will be the simplest and most useful for that demographic.

Let’s take a look at some important elements for any help page, along with real-life examples of what works and what doesn’t.

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Why Interactive Content Matters to Your Content Strategy: 3 Points to Keep in Mind

For a marketer, very few things beat the joy of seeing their target audience consume their content, enjoy it, and go ahead to act on it. It’s the clearest sign that the marketing campaign was a success. But, as many can admit, this isn’t child’s play.

Successful marketing in the wake of shorter attention spans, which presently appears to be eight seconds, tougher competition, a sophisticated consumer market, among other things, can only be achieved if one adapts to the changing circumstances and correctly applies clever marketing technologies and trends

Case in point is interactive content. Consumers today have a strong desire for control and interactive content gives it to them by allowing them to be part of an activity. A user can respond to questions, explore scenarios, make choices, gain insights, and so on. What’s more, they won’t feel targeted and that’s what sets this apart from other marketing techniques.

Generally, most humans naturally thirst for interaction and the internet has emerged as one of the places they can get it through interactive content. Well, this should matter a lot to your content strategy and here’s why.

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The 10 Top Video Marketing Promotion Strategies You Really Need to Know

Video marketing is on the rise. Reports and data show that it’s the biggest change in the business industry over the recent years. It’s undeniably dominating the marketplace at this present time. However, with the rising popularity of online videos, everyone seems to be using them as a part of their online marketing strategy. 

So, if you’re planning to develop your own video product, it has to stand out from the rest. It’s the easiest way to get noticed by the large public. To help you, we will be giving some of the best video marketing promotion strategies to make sure that your video marketing efforts will not be useless.

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[Infographic] The Latest Social Media Marketing Best Practices You Need to Know

How do you reach your customers and potential customers? If you have a brick-and-mortar store, of course, you still reach them in person and over the phone, and possibly through local events. But even local stores can’t rely just on that physicality anymore: They have to have the ability to reach customers through social media.

In fact, every company that wants to build a solid future must look to what they’re doing on social media, and figure out how they can do it better. That’s because more and more people spend more and more of their time and efforts on the variety of platforms out there—up to about two hours a day, according to some estimates. And if you’re not putting best practices into use right now, then you’re missing out on opportunities for connection and community.

What are those social media marketing best practices and how can you follow them? This graphic explains it.

Social Media Marketing Best Practices

20 Cool Website Design Ideas You Should Check

cool website design

Since 2016, considering user experiences, we have seen a sharp shift towards great design ideas into UI design. This is probably the most significant change that has taken place in the world of web designing after apps such as Pokémon Go blurred the line between reality and screens.  In 2017, web designers have literally come up with creative web designs which were more personalized for users and at the same time, time-saving also.

Here, we have tried to showcase the best of the lot and cool website design ideas which you should check out and implement to rick ahead in 2018.

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How to Add a Zing to Your Emails With Interactive Design Elements?

I love emails. Well, it’s my job you’d say but really, I love the way emails are changing and email marketers are adopting new technology, creating the most amazing designs of which we had never even thought a decade ago.

However, email marketing isn’t an easy task. A subscriber might open your emails in the beginning but whether they will continue to be excited about your emails depends on how good you are at keeping them engaged. And how is it that you can keep them wanting more? By surprising them with novel ideas – a catchy copy and a rocking email design.

81% marketers believe that interactive content engages subscribers more than static content. Moreover, interactivity increases unique click rates by 18% and click-to-open rates by 10%.

Interactive Design Elements


Interactivity seems to be blazing a trail!

But what exactly is an interactive email? An email that nudges the subscriber to take an action in the email to trigger an event within the same email – that’s what interactivity is about.

Great. So, let’s jump to the different interactive elements that can make your emails awesome.

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SEO for SaaS – How to Drive Organic Traffic to Your Website

Organic traffic is more than 90% of all clicks in the search. 10% or even less – are clicks on contextual advertising. Companies all over the world pay at least $40 billion a year for Google AdWords alone.

Organic traffic has a competitive advantage. Organics – this is a lower cost of attracting clients, a greater chance of catching them on the site, a higher conversion. Very, very attractive traffic.

SEO for Saas

Forever living SEO is vital for SaaS companies, because whatever fantastic your product is, there is always a risk of being deprived of the users’ attention.

In today’s article, we’ll tell you which modern-day (and old one) methods of attracting organic traffic every SaaS-entrepreneur should pay attention to. Roll up your sleeves!

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The Top 10 Must-Read Digital Marketing Books for Beginners

If you’ve decided to become a digital marketer or if you wish to lead a digital marketing campaign for your company, you will probably think that the Internet gives you all information you need to start. And it indeed does.

The Internet is full of information. However, you have to be looking at all the right places and rely on all the right sources.

There are incredibly useful online resources about digital marketing. However, they don’t offer you systematized knowledge on the matter. What is systematized knowledge, exactly? – Information derived from observation, study, and experiments that determine the principles or nature of what’s being studied.

When it comes to digital marketing, you’re getting great resources that cover different aspects. However, it’s hard to learn everything when those resources are scattered all over the place.

If you’re a complete beginner, it’s best to start with the books that will certainly have their influence on you later on.

Let’s check out the top 10 must-read digital marketing books that every beginner should read.

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How You Can Optimize a Web Page in 30 Minutes Even if You Know Nothing About SEO

We all want our website to appear on Page 1 of Google search results, and ideally in the top 3 positions. Right?

Optimize a Web Page

There are two ways to go about substantially improving your page ranking. You can either go the costly route, by using AdWords and paying to appear on Page 1 of search engine results, but if you are a new business and budgets are tight, you can easily and effectively optimize every page on your website yourself to increase your Google page ranking, whether or not you know anything about SEO.

It is all too easy when you think you dont know about something, like SEO, to turn to a costly professional, as it seems the logical option. But do you really want to pay for something you are perfectly capable of doing yourself? Of course not, especially when you could spend that money on another area of your business, or even yourself!

Of course, it does take time and expertise, so its a question of deciding whats right for your business.

So, whats involved?

Well, there are four areas where a little tweaking to any web page can go a long way towards maximizing its SEO strength. This article will help you understand as well as implement search engine optimization techniques to optimize a web page and to make your website more visible and rank higher.

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