The Quintessential Free Tools That Every SaaS-Based Startup Can Utilize

Free Tools for SaaS-Based Startup

Every big company was once a startup. Whether it’s Apple, Amazon or Google, they all had humble beginnings, but now they’re on the top of what they do. But how were they able to achieve such great milestones? Well, as much as I would like to discuss the stories of hardships the companies and their founders have gone through, they all had one thing in common; they used the right resources at the right time to scale their businesses.

Well, you see, smart, timely and cost-effective decision making can determine whether your startup would survive long enough to initially sustain itself and then advance towards expansion or scaling phase. You see, 90% of the startups fail because out of many reasons of their failure, one big reason is that they think that they wouldn’t be able to kick-start without getting a decent amount of funding. But they couldn’t be more naive because if you can’t make money without money, you won’t be able to make money with money.

So, here are some of the free tools that every SaaS-based startup can utilize in their initial phase to align their workflow, manage and secure their assets and get organized. Bear in mind that most of the tools mentioned do have a free subscription but their utmost utilization is on premium plans. So, choose and upgrade wisely.

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How to Create Link-Worthy Content Without Spending a Dime

Create Link-Worthy Content

We know that SEO is one of the most effective ways to drive high-quality traffic to our website. However, good quality backlinks continue to be the foundation of every successful SEO strategy. They help improve the rankings of your website as well as your content such as blog posts & infographics. One great backlink to your home page has the potential to boost the rankings of every page on your website.

So what is the simplest way to get backlinks?

Sure, you can slip into the shady corners of the internet looking for high-authority websites that will give you an easy backlink, or dive into the numerous black hat forums that let you buy hundreds of links for a pittance. However, as we’ve seen from the numerous horror stories of websites being penalized, you can’t game link building – you need to earn backlinks.

The simplest way to earn quality backlinks is to create link-worthy content. It may sound boring but trust me, it’s a lot easier and faster to earn backlinks this way than spam thousands of bloggers with your commenting or broken link outreach strategy.

Let’s go deeper and see how content earns links, and how you can engineer your content to do all the link building on its own.

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5 Basic Steps to Keep in Mind When Developing Brand Identity

Brand Identity

Let’s face the truth: there is something common between a corporate giant’s brand and a startup’s brand: if it’s unable to differentiate itself, it will be lost soon. But there are higher chances that a new brand will be the first one to lose the game.

Here’s the proof: 59% of people over the globe prefer purchasing from a brand they’re familiar with, according to a survey conducted by Nielsen.

So, if you’re a startup launching a product for the first time, you should make sure your brand stands out from the crowd. That’s when you need a brand identity.

Not sure how to bring out the unique personality of your brand when there are millions of other brands combating for the same market share?

Here’s a simple formula: the stronger the brand identity is, the higher are the chances of success.

In this post, we’ll guide you through the five basic steps of developing brand identity.

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12 Highly Effective Ways to Make a Post Go Viral

Make a Post go Viral

You’ve heard the age old saying ‘if it was easy, everyone would be doing it,’ right? Well, this is entirely the case when it comes to viral marketing. After all, in an age of digital technology and rapid multimedia consumption, what brand doesn’t want to go viral? Some brands come up with seasonal content to make the post go viral; while others tend to work hand in hand with a digital marketing agency to come up an overall campaign complete with social media plans.

Thanks to the number of social media platforms, standing out above all the noise is becoming increasingly difficult. So how do brands create posts that go viral?

Unfortunately, there’s no secret code with this one. If there was, practically every post would be hitting the big time. So, this is where you have to get clever and create compelling content that people can’t help but share and share.

To help you on your way, we’ve compiled a list of 12 hints and tips to guide you on how to make a post go viral.

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White Paper or Case Study – Choosing Based on SEO Value

White Paper or Case Study

White papers and case studies can both be used as tools for SEO. Knowing which one to use at any given time can mean the difference between maximising SEO and realizing no results for your efforts. And the absolute worse thing for any SEO endeavor is not achieving the expected results as this costs both time and money. To that end, in this article we discuss the how, the where, and the why of using a white paper or a case study in a specific situation.

For purposes of definition, a white paper is a formal and informative piece of content that seeks to establish an organization’s position on a given matter. As such, it can have tremendous SEO value from a B2B perspective. A well-researched and professionally written white paper can establish a company’s authority among those kinds of customers most likely to purchase goods and services.

A case study is equally informative and formal, but its purpose is entirely different. Rather than establishing company authority, a case study establishes the company as a preferred solution provider to a core group of potential customers. Case studies demonstrate that the organization has already met similar challenges in the past to the degree that they are more than capable of handling those same challenges in the future. 

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The SEO Benefits of Content Marketing

Content marketing is meant to elicit an interest in a brand with the help of online materials such as blogs, videos, infographics, and other audio or visual pieces. Many companies forget that optimizing their content marketing materials through an SEO (Search Engine Optimization) lens can greatly improve the organic search profile of a brand. 

Benefits of Content Marketing

To put this in perspective:

  • Content marketing consists of broad and holistic marketing practices
  • SEO is more technical and has a narrower focus (organic search results)

With this in mind, let’s see how a content marketing strategy connects with SEO, and consider the following tips.

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24 Killer Tips to Take Your Blog to the Next Level

SEO Services India

In the early years of the internet, blogs started out as online journals – focusing more on sharing the writers’ experience and opinions with the world on a wide range of topics as opposed to the major platforms for promotions and business they are today. Nowadays, you’d be hard-pressed to find any major website without a blog that’s updated regularly with topics that vary from new product and service info to general authority building content.

The other major development in the blog ecosystem was the explosion of websites that allowed anyone to create a blog. This major development inconvenience resulted in an explosion in blogs created. As of 2015, there were over 180 million blogs online with over 2 million articles being uploaded EVERY DAY!

With this much content going live every day, it’s become harder and harder for blogs and their writers to stand out in order to generate followers and traffic. Creating content that was unusual, interesting to read, educative and informative is no longer the standard to strive towards. That being said, when we were doing research for clients who were interested in setting up a blog, we uncovered some tips that you can follow in order to make your blog stand out and take it to the next level.

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5 Incredible Facebook Messenger Tips to Transform Your Online Marketing Strategy

If you are serious about running any kind of business these days, social media is where you and your company need to be. It is the place where most of your target audience hang around, and the perfect setting for you to interact with them and engage them, and take your relationship with them to the next level.

Facebook Messenger Tips

If you don’t believe in this, take a look at the numbers. Around 70% of all businesses in the US include social media in their marketing strategy because they realize how valuable it can be. Facebook is by far the biggest social media platform out there since it gathers over 1 billion users. Other popular options include Twitter and Instagram, which allow you to reach your target audience even more easily by using hashtags.

According to Timothy Lewis, who is the head of digital marketing at Bestessays, social media enables you to establish credibility and make your company look more personable and human, as opposed to being a generic corporate entity:

“People appreciate personal interaction with their favorite brands, and social media provides you with all the tools to facilitate that interaction.”

The most important tool of the bunch is Facebook Messenger which, according to Lewis, is the key to developing a more personal relationship with your customers. He has also decided to share 5 effective Facebook Messenger tips that will help you transform your marketing strategy. Keep on reading to find out more.

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How to Use Instagram Effectively to Boost Your Company’s Visibility

A CNBC study conducted in January revealed that brands increased advertising spending by 65 percent on Facebook, LinkedIn, Twitter and Instagram in 2016 over 2015. This pattern has only continued in 2017, where social media advertising is suspected to hit record levels.

Use Instagram Effectively

Across the wide variety of platforms, Instagram has been the place of the most significant spending growth for advertisers. The reason is that Instagram is growing! And fast! Consumers appreciate its streamlined, simple feel.

It is the perfect hybrid between Twitter and Facebook because you get images and videos while keeping written content small. The following steps will help you optimize your Instagram ad campaign to take advantage of this rapidly expanding platform.  

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What to Do When You Choose the Wrong Niche for Your Blog

Wrong Niche for Your Blog

The niche you choose for your blog can literally make or break your career as a blogger. With a myriad of niches to choose from, what happens when you choose the wrong niche for your blog? This article will discuss just that.

When some bloggers or website owners hire SEO experts or agencies, one of the most common misconceptions and false expectations they have is that, by doing so, they can miraculously just climb SERP ranks. Most of the time, that mistake proves fatal to the blog or site.

The thing is, your chosen blogging niche really plays a huge part in your success. In my blog at KevinOcasio.com, where I offer help and instructions to aspiring bloggers who want to begin their blogging career, I’ve also highlighted this particular point in one of my articles.

Choosing a blogging niche is difficult enough. But what do you do when you realize that you actually chose the wrong niche for your blog?

To answer that question, we must first get to the bottom of this one.

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