SEO: A Marathon, Instead of a Short Sprint for Your Business Growth

It’s overwhelming to see many people coming up with the “get rich quick” ideas. But do you ever question the authenticity of such strategies?

The same case is true with many SEO providers promising instant search engine traffic.

The question here is “How long does SEO take to be effective?” With the hope to see results sooner than later, many business owners end up getting upset when they realize it is taking quite long than they expected. They are even tempted to switch SEO providers when their expectations are not met instantly as they expect.

If you happen to be one of the entrepreneurs who believe in conquering Google with one quick campaign, it is time to think again. The truth is that SEO is a longer journey than you think. It takes hard work and patience before you start seeing the fruits of SEO.

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How Automation is Reshaping Digital Marketing

Marketers have a crazy busy schedule at work – attending meetings here and there, filtering through mailing lists, sending out emails and SMSes to hundreds and thousands of prospects, publishing blog posts, among several other tasks.

How Automation is Reshaping Digital Marketing

You might think you’ve done your part in driving revenue for your company, but on the contrary, you may be wasting your time (or worse, your prospects’) with every email and SMS blast you send out. In this case, your marketing efforts become ineffective, misdirected, and impractical.

Automation in digital marketing solves this disconnect. Statistics say 91 percent of its most successful users agree that marketing automation is very important to the success of their multichannel marketing campaigns. Simply put, automation is any software that automates your marketing tasks in a way that is more organized, personalized, and targeted than traditional marketing.

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3 Smart Ways to Stand Out from the Crowd When Blogging

If you feel as though your blog is lost in a never-ending sea of websites, you are not alone. Many blog and business owners struggle to stand out. In an evaluation of the status of the blogging industry, it was reported that in 2016 there were 6.7 million people blogging. Additionally, the number of blogs is growing each year. So, how do you stand out from the crowd when blogging in such a congested platform?

Learn these steps below that will help in setting your blog apart from the competition.

Stand Out from the Crowd - Blogging

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7 Key Concepts to Include in Email Marketing List Building

Email marketing is a low-cost way of marketing your product or service to prospective or current customers. However, for this to be efficient and hit your target goals, you need to have a COMPLETE and UPDATED email marketing list.

Email Marketing List

However, when building an email marketing list, care should be taken to avoid including poor quality data. In fact, having poor quality data is worse than having no data at all. This includes scant information, redundant entries, and insufficient information of potential or current customers. So, to help you to succeed in your efforts to further your reach to your clients, we have compiled the most significant concepts to be included in your email marketing list.

But let’s address this question first—Why should you grow your email marketing list?

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How to Scale Link Building Activities for Long Term Success?

Within the broad arsenal of digital marketing tactics, link building still retains its place as a very useful weapon. Not only does it yield SEO benefits, high-quality backlinks can also positively impact digital PR endeavours and referral traffic results.

 Scale Link Building

It’s therefore hardly surprising that link building has become popular with businesses of all shapes and sizes. And when many take their first, tentative steps towards building links, their strategies tend to be quite bespoke, narrow in scope, and short-sighted. However, there comes a point when marketers need to think big and scale-up their link building activities if they’re serious about taking on the competition dominating the search engine results pages (SERPs).

Not so long ago, the idea of scaling link building activities conjured images of spambots, forum links, and mass-automated outreach emails. Due to smarter algorithms, tighter regulations, and a more acute public awareness about what automated outreach looks like, these tactics just aren’t viable anymore. It has become harder to pull the wool over the eyes of switched-on webmasters, and this has resulted in a greater demand for unique and well-constructed content.

So, against this backdrop, how can marketers scale their link building activities for long-term success?

Well, here are three tips to set you on the right track:

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How to Grow Your Brand On Instagram?

Social media is already a dominant force in changing how businesses grow and advertise their products and services. And Instagram is one of the social channels playing a key role in this. With more than 500 million users, Instagram provides a great marketing platform to reach potential customers from every corner of the globe.

Images rule on Instagram. The most successful brands use strong, striking imagery – and increasingly short form video content – to emotionally connect with people.

Read our top tips on how to grow your brand on Instagram, for free!

Grow Your Brand On Instagram

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How to Create An Effective B2B Mobile Marketing Strategy

The number of searches done through mobile devices has long taken the first place from desktop computers. This means it’s only natural that B2B mobile marketing is on the rise, steadily getting more and more of the total search interactions. Thus, online businesses are in a situation where they have to adapt their B2B mobile marketing strategy in order to get the edge in today’s highly competitive industries. With more than half of the B2B decision makers using mobile devices for research purposes, you can’t really afford to pass on that huge market share anymore.

In this article, we will take a quick look at some of the best tactics to adopt when creating an effective B2B mobile marketing strategy. Let’s get started.

B2B Mobile Marketing Strategy

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The Ultimate Step by Step Guide to Guest Posting On Authority Websites

Guest posting on authority websites is one of the most legit, authentic, and closest things you can name when it comes to building organic links which actually contribute towards your SEO efforts.

Guest Posting On Authority Websites

Here’s what you will learn in this guest article:

  • Why Guest Posting Is Worth It.
  • How to Find Quality Guest Posting Websites?
  • How to Filter Quality Websites from the Rest?
  • How to Pitch a Guest Post that just Can’t Be Rejected!

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4 Proven Strategies to Build Your Audiences’ Trust Faster

Quick question:

How many of your readers would say that they actually trust you?

Trust your opinions. Trust your knowledge. Trust your intentions.

Difficult question to answer, right?

A few years ago, I asked myself this same question.

I thought to myself “Why would anyone trust me and what I have to say? After all, I’m not well known and readers may favour tips from people with more experience, knowledge and authority.”

Boy — was I wrong.

I learned that even though trust is a hard thing to gain, it’s developed if you continuously work at it. And because I did, opportunities opened up.

I made several key connections. My blog is growing steadily. And people started to trust me — and more importantly, the advice I share about business growth and content marketing.

You can achieve the same thing.

My goal with this article is to provide you with proven strategies that’ll put you on the express lane of getting your readers to trust you. And loving your content in the process.

Sounds like something you’re interested in? Let’s get to it!

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5 Ways to Increase Email Marketing Conversion Rates

Having an email database of customers is an incredibly valuable resource for any business. So much communication is done through email now, making it an inexpensive, fast and easy way to get a message through to interested people. The effectiveness of each email message, however, is all dependent on how well you’re able to convert those sent messages to clicks and buys.

Increase Email Marketing Conversion Rates

There are some important details that cannot be overlooked when you’re composing and sending out email marketing campaigns. Making an error in any of these areas could mean you’ll be seeing a much lower conversion rate than you would have otherwise had. Increase your email marketing conversion rates quickly, simply by following these five tips.

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