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Takeaways From Google Quality Rating Guidelines That Affect Your Website

Google Quality Rating

Google is king of the Internet search and that’s an undeniable fact. It channels a staggering 89% of all search engine traffic in the world. This means that if you want your website to be found on Google, you play by Google rules.

Building a website is much more than merely slapping together a few web pages and calling it a day’s work done. There are so many details you need to consider, from choosing the best web hosting available all the way to working on your SEO for search ranking.

The problem is that there are literally thousands of websites on the Internet claiming to be able to teach you how to do so. Some are legit, some might be halfway, and some might be outright scams. To work around this issue, let’s talk about Google’s Quality Rating Guideline.

Content matters a lot on the internet because people go online specifically to get new information and discover knowledge in all areas you can imagine. Anyone who is building a website or doing a digital marketing campaign should know that more than just any content you have to come up with quality and relevant content.

The kind of information you share should resonate with your audience and give them the needed information that will help them improve their lives or help them get to know more about your products and services.

Presently, content on the internet comes in many forms but videos are predicted to reign supreme in the next years to come based on current statistics.

If you are a digital marketer you have to factor in video marketing in your campaign because users prefer this medium over any other content type. Use video to build an effective campaign that will help consumers know more about your products and services.

Two popular video types that digital marketers use are demos and explainer videos. Demos show exactly how a product is used. Customers will be able to see the relevance of the product or service in a specific area on their lives and will be motivated to purchase it.

Explainer videos point out the benefits of products or service and can give users further information on such things as customer experiences or how the products are made. Recent video marketing statistics have shown that video is always a good way of building engagement with your audience and motivating them for any call to action.

[Infographic] Video Marketing: The Future of Content Marketing

5 Proven Ways To Gain Quality Followers On Instagram

With over 800 million monthly users, Instagram has changed from a visual platform to an actionable marketing tool for businesses to reach their potential clients. Using Instagram for business isn’t an option these days.

No matter what your product or service is, you may want to promote it on one of the fastest-growing social media platforms. When it comes to scaling results, most business owners believe that the more followers on Instagram you have, the better.

It seems logical on the surface, but proficient marketers know that quantity doesn’t mean quality. As many brands want to increase the following count faster, they often buy fake followers. However, to convert followers into customers, you need to attract a loyal audience. There’s no need to outsource calculations to understand: quality beats quantity.

To grow your brand on Instagram, you don’t need to spend much budget on running ads. The secret is to keep a focus on attracting quality followers. Thus, nurturing great relationships with your followers is a must.

Here are five proven ways to gain quality followers on Instagram.

Content marketing is everywhere and plays an important role in every business that is present on the Internet. 2019 is here, so let’s take a look at the trends in 2018. Data for this analysis is mainly taken from the yearly research done by the Content Marketing Institute that covers both B2B and B2C marketers.

What’s important to know?

Long form content is valued by marketers, especially in the B2B segment. B2C marketers are more likely to use social media stories for their content. This is linked to their audience as a B2C consumer prefers social network for communication and content consumption.

We can’t talk about business without talking about the budget. 57% of B2C and 50% of B2B marketers are expecting an increase in their budget for content marketing this year which shows it is not going away any time soon.

That being said, content marketing isn’t all about sunshine and rainbows, competition is fierce and there are many traps to avoid. Top 3 issues for marketers during the last year were: changes to the SEO algorithms, changes to social media algorithms and content marketing as a revenue center.

To get the big picture, check out our infographic below!

How to Perform SEO for Landing your Content on Google Discover

We live in a world where the word ’Google’ has become synonymous to ‘search’. Witnessing the intense changes that technology has gone through has been a delight, but having had the opportunity to see the world’s search engine giant grow at exponential speed has been an adventure.

People have long depended on Google to get answers, learn about the world, and seek in-depth knowledge on topics they’re passionate about. In 2017, the news feed experience in the Google app made it easier to discover, stay connected and explore only selective and only the most relevant information.

In this ever-evolving technological world, Google has made it yet more accessible to find your tribe, and information, merely just a click away. The Tech Giant launched a major update to hone, and make user experience paramount; with it, they birthed a new identity, with brand new features for user exploration.

Google claimed to have furthered the exploration of interesting content, tailored to befit its user by launching Discover. Without dwelling on what subject you want to further ‘discover’ about, now Google would give you abundant options to choose from.

Every topic that piques your interest can now be followed, only to provide you with similar fresh content- articles, and videos that are not new to the web, but are new to you.

Business owners around the globe want people to visit their websites. A website is the first impression for customers looking to connect. In the old days, people would open a phone book to find a business selling the service they needed. That is not the case anymore.

Most people today will search on a computer, tablet, smartphone or laptop looking for a business selling what they want.

Therefore, it is imperative that you have a website, and you can draw people to it. But, how do you successfully get traffic to your website? Digital marketers and agencies will tell you to trust in using the right keywords and placing them in your content pieces.

However, there are other ways of getting traffic to your website. Let’s take a look.

A potential buyer has clicked one of your ads and is now being directed to your website. You have successfully hooked them- now in order to keep their attention, you must have an even more captivating landing page that encourages them to stay and click-around awhile. Since your company’s landing page is in many cases a person’s first impression of your business, take some simple steps to ensure it is making a good one.

A compelling landing page will convert that initial curiosity into a desire to learn more about your product or service into higher conversion rates on your website.

Here are some tips to help make your landing page perfect!

Content

When it comes to content marketing, we all have seen experts stressing on the importance of the quality of content.

And it certainly is something that no marketer can afford to disregard. However, in the modern world, marketers are taking their content marketing strategies to a whole new level: personalized branding.

SEO Copywriting

Competition for reader attention is intense nowadays. Many companies try to create compelling, and catchy content to engage more users and draw them towards the purchase step of the sales funnel. So, what one should do to not fall behind in this race?

Content is a motivational force in today’s market. It connects with readers, delivers the right message, and leads them to the products and services one sells. A trustworthy and relevant copy is, without exaggeration, what sparks interest and stimulates taking the desired action.

How can one provide a good copy that boosts traffic? From this article, you will learn about five surefire tactics of SEO copywriting, which will help you draw more users to your website.

Content Audit

The world welcomed the year 2019 with more than just a simple and generic ‘new year, new me’, it introduced Marie Kondo and her KonMari Method of decluttering. Some call it phenomenal, while Kondo herself even considers it as ‘life-changing’ and ‘magic’ put together.

Made to be applied specifically for homes and belongings, the method has been applied to multiple facets like personal lives, relationships, careers, and whatever aspect in life you need cleaning up. But what about in the digital world? The Internet is a vast space filled with content in all types, forms, and lengths. There’s always something to read and talk about something online. There is so much content that some aren’t even needed anyway.

But what if we apply the KonMari method to the content we see online? Then you don’t really need magic, you just need to run a content audit.

One of the most gruesome tasks every digital marketer needs to face at one point in their content strategy specifically, content auditing. If you’ve done content editing a hundred times or are just starting to do one for your own website, read on to find out the steps on how to do a content audit.

Takeaways From Google Quality Rating Guidelines That Affect Your Website

[Infographic] Video Marketing: The Future of Content Marketing

How to Perform SEO for Landing your Content on Google Discover

How to Increase Conversions with the Perfect Landing Page

5 Ways Your Content Writer Can Help in Personalizing Your Brand Outreach

5 Winning SEO Copywriting Strategies to Boost Website Traffic

The Magic of a Content Audit: What to Keep & What to Throw Away