[Infographic] 7 Emails to Entice Your Customers

Email marketing is one of the easiest and most effective methods to reach potential customers. And, with an ROI of $44 for every $1 spent, it’s great for your business, too. That’s why most marketers include it as a part of their marketing tactics, and you probably should too. However, there’s a chance you might miss out on utilizing the long-term benefits of email marketing.

If you’re into sending out a newsletter or promo emails or maybe even both to your customers, it’s just not enough. There’s a whole array of different email types out there that can be really effective for your business and which will help keep your customers engaged and interested.

To help you get started, check out this infographic 7 Emails B2C Businesses Should Send. And here are two examples from the infographic to give you some inspiration. 

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How Great UX = Great SEO

Great UX = Great SEO

If you’ve worked at all on your site’s SEO at any point in the last ten years or so, you’re probably already aware that search engine optimization is always changing. The things that make for great SEO today could be completely worthless efforts tomorrow. 

But recently, there’s one trend that can be considered as the most consistent of all – search engines are determining more and more that the sites providing the best user experience should be the ones that rank the highest in search results. 

Consider these SEO signals (both good and bad) that prove how important great UX is.

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How to Find Influencers Who Can and Will Help Your Business

How to Find Influencers

Online marketing is a constant race to come up with something that would help your business stand out. But as soon as you do and it works, your rivals copy you so you need to start all over again. Luckily, there still are techniques that have stood the test of time and proved to continuously work and bring results. One of such tactics is influencer marketing.

And right now we’re living in its golden age. Brands in different domains cooperate with popular personalities to get access to their followers and it works like a charm. But the truth is that some products and services are much easier to promote this way. Often all you need to do is buy sponsored posts from a popular girl on Instagram and enjoy those leads coming in. But what if your target audience doesn’t make buying decisions based on what a model on Instagram tells them?

Well, then you need an algorithm for finding the right influencers who will bring real value to you and your business. These days there are influencers in pretty much any business niche and they are eager to cooperate with entrepreneurs and marketers. So let me show you how to find and choose the ones that are likely to help you make money. But first…

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10 Weird Actionable Facts You Still Don’t Know about Content Marketing

Content Marketing

You can be involved in the website business and maintenance for decades and still not know all the secrets about content marketing. Trends change on daily basis and so do the preferences of the audience. Since content marketing captures most of the attention in the digital world, keeping pace with the facts and findings is essential to a robust content marketing strategy.

But, it isn’t enough to just use content as a strategy for your site. The effectiveness of your content will depend on many factors, some of which you probably aren’t aware just yet. There are many other things than keywords and quality research when it comes to content and it is about time that marketers learn this.

Many of them write content based on a single guide they’ll read and expect the best outcome – if you don’t focus on every little detail, this cannot happen’’ – explains Hope Richardson, a content expert at Aussiewritings.com.

To help you gather the information you need to improve your content strategy, we present you with 10 weird and little-known facts you probably don’t know about content marketing.

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How to Effectively Optimize Your Content to Make it Rank Without Links (Almost)

Optimize Your Content

Content optimization has never been a child’s play and will never be, as long as Google keeps deploying new algorithms. However, being innovative or at least looking at the existing opportunities from a new angle is an effective way to achieve results in SEO.

Everyone knows that content is king and this post will reveal some smart tips on how to optimize your content and make it King of the Kings. What’s more important, this is possible without significant massive off-page efforts (i.e., you won’t need lots of backlinks).

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Why Customer Experience (CX) is the Future of Digital Marketing

In the recent years, it has become quite clear that all successful marketing strategies aim to please the customers. Their voices are the ones that shape the market, establish brands, and directly influence sales, so it seems logical that marketing efforts should work towards improving their experience.

So, what does a CX-focused plan consist of? How do you ensure optimal customer experience through marketing? Why is CX actually the future of digital marketing? Those are all questions we will try to answer in this article. Let’s get going.

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5 Psychological Triggers You Can Add to Your Website to Get More Sales

Psychological Triggers

Conversion rate optimization (CRO) isn’t a walk in the park.

After all, a website is like a jigsaw puzzle that you must piece together perfectly if you want profitable results. Headlines, form fields, images, call-to-action (CTA) buttons — there’s just so many components to mix and match.

Granted, you’re probably already aware of these basic conversion elements, considering the fact that they’re mentioned in countless of guides out there on CRO. You may overlook, however, the psychological triggers that can affect your target audience on a more personal level are the ones that can help you get more sales.

Remember that humans respond strongly to emotions, be it fear, greed, happiness, or anger.

By understanding and utilizing the triggers that cause these emotions to surface, you can compel your audience to commit to an online transaction — from signing up to a newsletter to purchasing whatever product you have in store for them.

Without further ado, here are the top five psychological triggers you can incorporate into your website to supercharge conversions.

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10 Most Innovative Ways to Reduce the Bounce Rate of a Website

Reduce the Bounce Rate of a Website

Image Courtesy – theafh.net

How does it feel when after putting considerable efforts on creating a solid digital marketing strategy, your website still gets just enough conversions? It simply means that there is something missing from your end and needs immediate attention. However, there’s one metric that can help you understand this issue in a better manner – Bounce Rate. 

Bounce rate is the number of users visiting your website but leaving instantly without making any call for action. They are genuine people who are interested in what you are offering, but somehow, disappointed when they visited your website. A high bounce rate means you need to fix the problem on an immediate basis. 

Once you’ve found a way to attract people to your website, how do you get them to stay and browse through your products, services, and offerings? The best way that such things can be measured is by having a decreased bounce rate. 

Here then are 10 most innovative tips to help you in reducing the bounce rate of your site and convert more visitors.

Reduce the Bounce Rate of a Website

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A Complete Guide to Using Dynamic Content in Your Emails

A Complete Guide to Using Dynamic Content in Your Emails

Also known as smart content, dynamic content is a new and innovative way to really bring your emails to life. As a business, you’ll already know the importance of providing your customer with the best experience you possibly can.

With this in mind, you’ll also be aware of just how competitive your industry is and how failure to provide said experience will only push your customers away to your competitors. This is the reason why implementing dynamic content into your emails is so important.

If you’re not doing so already, don’t worry. Today is the day to make a change as we’re going to talk you through everything you need to know about using dynamic content and how it can boost your success rates beyond belief.

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How Big Data Drives Your Digital Marketing Business

How Big Data Drives Your Digital Marketing Business

Over the years, the marketing world has transformed by leaps and bounds. Today, what we have before us is a “digital revolution” that is being increasingly fueled by data. In fact, Big Data is the buzzword among digital marketers now. More and more organizations and businesses around the globe are embracing Big Data to power and streamline their digital marketing strategies.

Big Data certification courses have made it easier to understand the essential tidbits of data and how it can help you transform your business for the better.  We live in a digital age, and today, with the increasing prominence of ed-tech tools and platforms, it has become far more accessible to gain relevant knowledge, than it was a decade back.

These edtech platforms offer numerous benefits over the traditional methods of acquiring skills. One clear advantage is the ability to learn anytime, anywhere. So, we recommend you to check them out and get started on your journey! 

According to the HBR 2017 Big Data Survey, organizations are leveraging Big Data as it leads to reduced expenses, open up opportunities for innovation, and scales up their revenue. Modern digital marketers are relying on data and the available numbers to drive their digital marketing decisions and strategies.

Estimates have already hinted that by 2019, the global revenues of Big Data & business analytics software will increase from $122 billion (as of 2015) to over $187 billion.

So, what does all of this mean? That data is in high demand, and data-driven marketing is the real game now.

It also means that the job opportunities in this field are always on the rise. With organizations increasingly moving to data-driven methods and technologies, they’re always on a look-out for upskilled data professionals. So, if you’re aspiring to be a successful data professional, let’s tell you – there couldn’t be a better time for you to start.

Now, let’s look at how Big Data is driving digital marketing strategies. 

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