How to Write a High Quality Blog Post That Performs Well in Search Engines

Write a High Quality Blog Post

Just like every wannabe blogger out there, I struggled during my first few attempts to write posts on my blogs. Well, you know how it goes – an idea comes to mind, you kind of figured it out in your head, you sit down and stare at your computer screen, end of story.

My first blog only had about five or six posts in it for an entire year. But that was around five years ago. I guess I’ve done so much better since then.

But believe me when I tell you that I know how it feels like not knowing how to make your blog posts work well with search engines. I thought back then that diving right into it would be the right thing to do.

I was dead wrong.

The good news is that after a lot of trial and error, I learned the ropes and got on my feet as it were. So, here are my two cents albeit based on actual experiences on how to make a good post that not only performs well in the search engines but also appeals to targeted audiences as well.

Read More

Still Trying Old SEO Techniques? Here’s Your Guide to SEO 2.0

Add NewSEO Techniques

You will hardly find a business not doing Search Engine Optimization, or simply calling – SEO. In the last few years, search engines have changed their algorithms and users have changed their patterns of browsing content.

From ‘SEO driven content’, we have moved to an era of ‘content driven SEO’. If you are still busy creating content that serves your SEO requirements, hold on. Take a breather and read this guide to know what ‘Content-driven SEO’ or SEO 2.0 as I call it, is all about. Read More

How to Write Content That’s Equally Loved by Google and Your Website Visitors?

How to Write Content

How to write content that’s loved by Google and your website visitors both? This is one issue bloggers and content writers have been grappling with for years. The balancing act (I think) is the most difficult job to do.

On one hand, you have Google which tells you “Write content for end audience and do not over stuff your content with keywords?” and on the other, you have websites visitors who will just bounce from your website without finding anything of relevance on your website.

When Google says, “Write for the website visitors – it is lying”.

Read More

Navigating the Trends: How to Keep Your Content Marketing Strategy Fresh

The world of digital marketing is changing by the minute – literally. In just 60 seconds, over 3 million posts are made on Facebook, nearly 4 billion Google searches are conducted, and 500 hours of video is uploaded to YouTube.

Content Marketing Strategy

Many teams feel that chasing the latest trends and posting the type of content that is trending at the moment is the only way to stay relevant in this fast-paced digital environment. And while following the latest trends could get you some instant buzz, more than likely, it will pass as soon as tastes change. 

Keeping your company’s marketing content truly relevant and interesting doesn’t mean that you should pursue every trend that passes by. But, that doesn’t mean that you should dismiss them either. 

Let’s discuss how you and your team should approach these digital marketing trends and what to do to keep your content marketing strategy interesting, important, and fresh. 

Read More

10 Reasons Why Your Landing Pages Are Not Generating Enough Leads

Landing pages are important, as they are the pages that get visitors to consider signing up for a newsletter, getting a free copy of your e-book, or ultimately buying a product or a service you’re offering. A website’s lead generation efforts and conversions hinge heavily on how effective a landing page is, and that is something all good inbound marketers know.

Landing Pages

However, when a landing page doesn’t deliver the expected leads and conversions, there must be something wrong with it. Take a closer look at your site’s current landing page, and see if it has one, two, or any of the following possible reasons it is not working as it should be.

Read More

Maximize Your Business Growth – The Anatomy of a Successful Cold Email

In recent years, the digital marketing landscape has evolved immensely, with a wealth of strategies from SEO and paid search, to social media and content marketing, utilized to accomplish brands’ varying marketing goals. But while the channels and options are there, not every company has the resources to tap into all the options available – particularly when it comes to lead generation.

Successful Cold Email

One option for those who fall into this category is a strategy that’s often overlooked – a simple and cost-effective approach to generating leads—cold emailing. 

Read More

21 Top Local SEO Tactics You Should Avoid

Local SEO Tactics

There are several local SEO tactics that need to be avoided for optimizing your business in the best way possible. However, with Google regularly changing SEO conventions, it’s important to stay up with the latest trends. You might already know what to do with your local SEO campaigns. So, here’s the list of the top local SEO tactics that you need to avoid while optimizing your business for the best results

Read More

How to Help Your “Help” Page – 4 Basic Areas to Focus On

Help Your Help Page

Frustrated visitors don’t convert to customers, and frustrated customers don’t stay customers for long. It’s impossible to create a product or service that’s perfect and immediately understandable to all or to set up a website that provides the perfect answer to every question any person in the world might have. But all businesses can be attentive to customer needs by taking the time to craft a “help page” that is truly useful.

A good help page finds the right balance between answering the simple and obvious questions that some may need answering because they overlooked it somewhere else, and providing more in-depth guidance and how-tos for established customers or interested leads.

Help pages must anticipate the needs of a variety of client personas and provides assistance in a way that will be the simplest and most useful for that demographic.

Let’s take a look at some important elements for any help page, along with real-life examples of what works and what doesn’t.

Read More

Why Interactive Content Matters to Your Content Strategy: 3 Points to Keep in Mind

For a marketer, very few things beat the joy of seeing their target audience consume their content, enjoy it, and go ahead to act on it. It’s the clearest sign that the marketing campaign was a success. But, as many can admit, this isn’t child’s play.

Successful marketing in the wake of shorter attention spans, which presently appears to be eight seconds, tougher competition, a sophisticated consumer market, among other things, can only be achieved if one adapts to the changing circumstances and correctly applies clever marketing technologies and trends

Case in point is interactive content. Consumers today have a strong desire for control and interactive content gives it to them by allowing them to be part of an activity. A user can respond to questions, explore scenarios, make choices, gain insights, and so on. What’s more, they won’t feel targeted and that’s what sets this apart from other marketing techniques.

Generally, most humans naturally thirst for interaction and the internet has emerged as one of the places they can get it through interactive content. Well, this should matter a lot to your content strategy and here’s why.

Read More

The 10 Top Video Marketing Promotion Strategies You Really Need to Know

Video marketing is on the rise. Reports and data show that it’s the biggest change in the business industry over the recent years. It’s undeniably dominating the marketplace at this present time. However, with the rising popularity of online videos, everyone seems to be using them as a part of their online marketing strategy. 

So, if you’re planning to develop your own video product, it has to stand out from the rest. It’s the easiest way to get noticed by the large public. To help you, we will be giving some of the best video marketing promotion strategies to make sure that your video marketing efforts will not be useless.

Read More

Thank you!

Check your email for a confirmation link.
Do check the spam folder as well.
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Calculator
  You will also be subscribed to our fortnightly email newsletter
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Rank Drop Quadrant
  You will also be subscribed to our fortnightly email newsletter
Download the Templates to Help You Manage Your Online Reputation Better
  You will also be subscribed to our fortnightly email newsletter
Download the List of Restaurant Discovery Plaftorms
  You will also be subscribed to our fortnightly email newsletter