While increasing your traffic can result in more sales, converting your current visitors into paying clients is just as important.
You have new chances to make your clients’ shopping trips shorter, simpler, and more fun at every step. For example, you can increase the percentage of people who perform the desired action on a website. The method is called conversion rate optimization, or CRO.
CRO is a strategy for boosting the percentage of your website visitors who make a purchase, often known as a conversion. It uses persuasive psychology to convince individuals to take the desired action.
Real-life conversions are the exciting moments when an unexpected customer walks into your store and purchases one of your items. They are also taking place on a much lower scale in the build-up to that moment.
A conversion on your homepage, for example, can be a visitor clicking through to a product. A consumer clicking Add to Cart on a product page is an example of a conversion. Conversions can be entirely dependent on the goal that a particular part of your website serves.
The following are examples of typical website conversions for e-commerce firms:
- Online sales
- Visitors putting a product in their shopping cart
- Visitors placing an item on their wishlist.
- Email subscriptions
However, you are not limited to the cases given above. Any key performance indicators (KPIs) or metrics that are particular to your business can be tracked and optimized. Since it affects different areas of your website and digital marketing platforms, conversion is a broad topic.