Digital Marketing Archives

What Are The Three Key Elements Of Digital Transformation?

While the pandemic has accelerated digital transformation efforts, research from Deloitte shows that 70% of these types of initiatives fail. This failure can be attributed to underestimating the processes and complexity of digital transformation, lacking guidance and ownership from the top and not knowing how to implement various facets of this journey.

To successfully transform a digital tool into an advantage for a business, you need to possess a digital capability to use technology to improve essential parts of your business. Then, you require a leadership ability to form and compel change in the organization in a streamlined and profitable manner. Lastly, you also need to appreciate that your company can continue to experience barriers in its efforts to change without knowing and understanding the three key elements of digital transformation. So, here are those central elements of that transformation journey that you need to focus on.

Future-Proof Your Employee Experience (EX)

While a digital adoption platform (DAP) can assist your company in leveraging technology to help it change, it is not enough. You also need to ensure that the drive for digital transformation also involves continually considering the voice of employees every step of the way. A recent study demonstrated that gaps in talent or skill sets were the main barriers to a successful digital transformation. As this research indicates that employees can inhibit transformation success, you can improve your EX by considering how technology accelerates employee productivity and performance. While technology such as this could assist people in working faster, smarter, and more safely, your business would also need to consider how these tools can change specific job roles and how they could emotionally support employees experiencing these shifts.

We all know that the keywords and phrases you use in a document can play a part in your Google Rankings. However, can having similar articles on the same topic add more value to your rankings? Can the “topical depth” you add to your content present your site as being an authority on that subject.

In this video, we cover a practical example of how you could add depth/authority to your content. You can apply the same tactic to any topic.

Topical authority is an important SEO factor. It might sometimes make more sense from an SEO perspective to develop similarly themed content, and establish an authority around a topic than to focus on multiple differently themed topics.

Also, if you’re looking for a great tool for keyword research, I’d recommend KWFinder as a first preference because of it’s low cost and second, you could consider SEMRush.

I just stumbled upon a link building tactic that I think might be worth a goldmine (at least to me)! First, some background information to give you some context. Over the past few weeks, I’ve been actively scouring the internet for opportunities to build links for a site in the real estate niche – I’ve been browsing through forums and their marketplaces, reading articles on various link building strategies and even experimented with a few link purchases for some of my lesser known sites.

Giving you this background information because it’s necessary to realize the state of awareness I’ve been in while browsing through content online. During the day, I’d typically consume at least 7-10 articles in that niche and I’d always look at the outgoing links from within each article to figure, “why did this author choose to link to this article”. It bothered me not knowing how I could get my links featured in those articles when I had equally good and relevant content available on my site. Read More

Impossible to Emulate your Competitors Backlinks? Of course it is! But here some key ideas.

Backlinks – It’s hard for us SEO folks and much harder for regular folks to really spot opportunities from your competitors’ backlink profile. A lot of people talk about how you must analyze your competitors’ backlinks and try to see if you can emulate those same kinds of links.

The fact of the matter is if you don’t know what to look for, you won’t gather many actionable insights. Sameer covers some practical things you could do in this short article about how to find those patterns that you should look for when analyzing your competitors’ backlinks.

If you’re looking for a decent tool for backlink analysis, then I’d suggest LinkMiner which is super affordable and if you have a higher budget, then SEMRush.

If you’re maintaining your personal or business profile online, learning the ropes about digital marketing can help you go the distance and be successful as an influencer or a business entity.

However, dominating the online world can be challenging. As time passes, recent trends and digital marketing rules come to pass and die, and we have to adapt to these changes continually if we want to up the game. Learn more from an expert at Candy Marketing.

If you have been wondering about the top digital marketing tips for 2022, you’re in luck because we will cover these in detail in this article.

8 Digital Marketing Tips to Reach Your Audience

Digital marketing has been evolving since the introduction of the Internet and will continue to grow. Creative marketing, along with content and social media marketing, continues to play an important role.

Let’s see how we can use these to improve our digital marketing practices in 2022.

Tip #1 Optimize for Conversational Marketing

Conversational marketing is built solely on a single conversation throughout many mediums instantly. By interacting and tailoring conversations online, you may strengthen customer engagement and enhance their experience.

Sales and customer service used to be formal processes that took ages to complete. This entailed trips to the shop and, in recent times, sending emails or completing a survey. Conversational marketing has been playing an ever-important role in the digital transformation of eCommerce.

This has given way to live chat, chatbots, and messaging applications. This facilitates these individualized discussions. Consumers are no longer content with speaking to someone reading from a manuscript. They want assistance that is tailored to their requirements and circumstances.

There are few things that evolve quite like content. The latest digital marketing trends change, forms of media come and go, and each new shift in the digital sphere irrevocably shifts the way in which we interact with the typed word. Because of this, it’s easy for websites and businesses to find themselves struggling to keep up with the shifting sands of digital, which can mean losing out on potentially hundreds, if not thousands of visitors a month.

This is never more true than when it comes to on-site blogging. From the smallest startup to the largest companies in the world, it is now an expectation, if not a requirement, that businesses adopt blogging as a major part of their digital presence. It’s a means of solidifying them as an authority in their field; a way to let outsiders in on their knowledge, and get people invested in them for more than just their products and services.

So, what can be done to get more out of your website’s blog, and what can you do to make sure that those who come to peruse your articles stick around?

Take Care With Your Content

With a large portion of businesses and websites now feeling the pull towards on-site blogging, it can be a double-edged sword. On one hand, you have a wide array of specialists sharing their insights and populating the internet with views and resources that would have never been possible before. However, on the other hand, you have a number of websites simply creating content because they know that it is a good thing to do. Whilst this method may have worked in the past, the advancement of search engine algorithms has meant that low-quality content can end up being just as bad as no content at all, if not worse.

The fact is that search engines want to provide their users with the best possible results for their queries, and if you aren’t providing that, then you’re unlikely to get any traction on your site whatsoever. So, now more than ever, it’s important to ensure that your blog is an authoritative insight into your industry, thoroughly answering the questions that potential readers are going to genuinely care about.

So, what’s the solution? If you’re not a writer yourself, then it’s time to bring someone in who is. Many businesses work with freelancers with proven track records or invest into monthly blog content that will be optimised to cater for your audience. Whilst it may initially seem like an unnecessary expense, having high-quality, authoritative blogs can make or break a website, and it’s important that you give it the due care it so desperately deserves.

Social media marketing is an excellent tool for building brand awareness. It gives businesses an opportunity to connect with their target audience directly and helps in increasing their sales and adding to the bottom line. However, social media management can be a very time-consuming task. For getting the desired results on social media platforms, showing up consistently is very important.

Businesses need to research new methods and develop better strategies for creating engaging content for the audience. It is also important to keep up the interaction with potential customers and make meaningful conversations with them from time to time. The landscape of social media is ever-changing, so there will be the added task of staying on top of the latest trends and features. Keeping up with all these tasks in addition to managing the business can be overwhelming. This is where a social media manager comes in.

For businesses that want to develop and execute an effective social media marketing strategy, a social media manager can prove to be a valuable addition to your team. They can help companies in creating and publishing content, and communicating with potential clients. Outsourcing all the marketing-related tasks to an experienced and knowledgeable social media manager can help a business focus on the more important matters at hand. In this article, we will cover everything new and emerging businesses need to know about social media managers (SMM) and the best way to hire the perfect candidate for social media management.

Who are social media managers and what is their role?

A social media manager plays a very important part in any company’s social media team. To hire one that is reliable, you can try utilizing strategies such as reverse recruiting. An SMM is someone who is involved in sourcing, creating, writing, and scheduling social media posts for a business. Social media managers essentially serve as the voice of the brand. Some of the main duties of a social media manager are as follows –

Marketing Campaigns have always been the key to a game’s success, and here are some of the best game marketing campaigns that actually paid off.

Developers and Publishers spend millions of dollars in making the games and wouldn’t it be a shame for them to miss out on reaching the maximum number of people out in the world. For that, the makers spend tons of money on marketing as well because marketing actually decides if the game makes the money or falls in the books of the flops.

No doubt, marketing is a key component in deciding whether the game will reach the desired popularity or hit the dirt. But in some cases, the publishers tend to go over the top to try and make their games look extravagantly good. As we all witnessed the surreal hype surrounding the Robo-armed role-playing sensation “Cyberpunk 2077”, which was created among the community of gamers.

Although, when the game was released, it was far from being the life-changing experience the developers promised. Ultimately, People were heavily disappointed because the game itself was a major letdown. Nevertheless, here we’d be shedding some light on 5 of the greatest marketing campaigns that worked wonders for the games.

Elder Scrolls V: Skyrim

Bethesda went to the next level with their marketing with an ultra-unique stunt that would be unimaginable if they hadn’t done it. The publisher promised free Bethesda games for life to fans who had a baby on the game’s release date and named it after the protagonist of the game Dovahkiin.

While increasing your traffic can result in more sales, converting your current visitors into paying clients is just as important.

You have new chances to make your clients’ shopping trips shorter, simpler, and more fun at every step. For example, you can increase the percentage of people who perform the desired action on a website. The method is called conversion rate optimization, or CRO.

What is conversion rate optimization?

CRO is a strategy for boosting the percentage of your website visitors who make a purchase, often known as a conversion. It uses persuasive psychology to convince individuals to take the desired action.

Real-life conversions are the exciting moments when an unexpected customer walks into your store and purchases one of your items. They are also taking place on a much lower scale in the build-up to that moment.

A conversion on your homepage, for example, can be a visitor clicking through to a product. A consumer clicking Add to Cart on a product page is an example of a conversion. Conversions can be entirely dependent on the goal that a particular part of your website serves.

The following are examples of typical website conversions for e-commerce firms:

Online sales
Visitors putting a product in their shopping cart
Visitors placing an item on their wishlist.
Email subscriptions

However, you are not limited to the cases given above. Any key performance indicators (KPIs) or metrics that are particular to your business can be tracked and optimized. Since it affects different areas of your website and digital marketing platforms, conversion is a broad topic.

Are you hoping to improve your search engine rankings in 2022? If you want to stay at the top of Google’s search results, you’ll have to step up your SEO strategies. Choosing the appropriate SEO technique to get your business in front of the correct audience takes effort.

As you prepare to advertise your brand to a new marketplace in 2022, consider how you can strengthen your current marketing strategy. Here are some of the top trends you should consider using now and in the future.

Types of traffic

Before we dig into the best ways to grow your website traffic, let’s take a look at the three most common types of traffic your website can receive.

Organic traffic

This is traffic that gets to your site from outside sources, which marketers love because it increases brand recognition and improves SEO. Examples of this type of traffic are media mentions, blog articles, unpaid reviews, and more. All of them feature your brand in their post and have a link to your site.

Connections of this type, like conventional word-of-mouth referrals, can boost your company’s credibility, mainly if the source is well-known.

Direct traffic

Direct traffic might be the most evident type of traffic. However, there’s no question it’s worth your time, especially since Google Analytics says it accounts for more than 50% of all visitors. Basically, these are customers that are aware of you and actively seek you out.

However, because direct traffic originates from people already familiar with your website and are visiting it on purpose, it relies on brand awareness, which is where traditional marketing comes in.

Affiliate traffic

While Google Analytics does not officially measure affiliate marketing traffic, it can help your website grow. What you need is an associate to advertise your site on their own network. This certainly increases your traffic, but what does this mean for affiliates? Well, monetary reward from you — per click, per contact, or transaction, to be precise.

What Are The Three Key Elements Of Digital Transformation?

Future-Proof Your Employee Experience (EX)

Why Topical Authority Matters, all you need to know about the “Topical Depth” SEO Ranking Factor

Impossible to Emulate your Competitors Backlinks? Of course it is! But here some key ideas.

8 Digital Marketing Tips For 2022 that will expand your Audience

8 Digital Marketing Tips to Reach Your Audience

Tip #1 Optimize for Conversational Marketing

4 Ways to Get More Out of Your Website’s Blog

Take Care With Your Content

How to Hire The Perfect Social Media Manager For Your Business

Who are social media managers and what is their role?

Top 5 Video Game Marketing Campaigns that were Extremely Successful

7 Ways to Increase Your Conversion Rates in 2022

What is conversion rate optimization?

6 Proven Ways To Grow Your Website Traffic in 2022

Types of traffic

Organic traffic

Direct traffic

Affiliate traffic