Digital Marketing Archives - Page 19 of 35

How to Come up With Cluster Content Ideas

Touted as the “next evolution of SEO,” there has been increasing buzz showing up online and across social media platforms around cluster content. The idea is simple: create online content that is focused around one central idea, whereby together, the hyperlinks create a cluster of related, interlinking information. You do this by crafting a series of interlinked web pages that are closely related to one pillar idea or broad topic and then have several smaller, but related sub-topics.

Cluster Content Ideas

If it sounds complex, don’t worry, it is simpler than you think. And the simplicity and efficiency of it in allowing you to share content, while simultaneously bringing in more readers and traffic to your site, is exactly why you need to be implementing it into your content marketing strategy. But the first thing is coming up with ideas for your clusters.

While you could simply focus on coming up with cluster topics like you do blog post topics – writing list posts, offering tips, answer questions etc. – before you take that route, there is a more imperative area of your business that needs your attention that presents as the perfect place to find and create pillar content.

Content Marketing ROI

According to a study in 2014, over 2 million blog posts get published every single day. This figure is expected to have increased much more in the last couple of years.

The sheer volume of content available on the internet today has made the job of a content marketer that much harder. This challenge is amplified by an increase in focus on analytics that assesses the ROI of every article you publish. Quite frankly, very few businesses have cracked the code on content marketing.

I have been advising companies on content marketing for over six years now. During this time, we have seen a dramatic shift in the way content gets published and consumed. Five hundred worded articles were fairly adequate a few years back. They do not make the cut anymore.

With an astronomical number of users that keep growing, social media has become the mouthpiece and a pivotal marketing tool for many brands. But there’s a lot more that brands can do with social media than just engagement and collaboration.

Thanks to social media listening and analytics tools, brands can tap into the vast pool of social data to enhance their overall marketing and branding functions. Here are some of the key ways savvy brands are utilizing social media to their advantage.

When it comes to your company’s marketing, you’ve probably spent hours with data and reports. Those reports may have detailed information that process a long period of time—perhaps months. But that’s the problem: By the time you get the report, your world, your products or services, and your market influences may have already changed.

That’s part of the reason why agile marketing is taking off. There aren’t delays in agile marketing: It’s based in real time and real experience, helping integrate new-style metrics, including social media engagement, into information that a company can put immediately into practice. Agile marketing is inherently scalable; it also defines clear priorities and designs and the ability to run tests that are necessary.

At its core, what agile marketing is, is an ability to change in response to the rapid changeability of our digital world. If something’s a dud on Facebook, it gets taken down; if something is hot on Instagram, it can be repeated. So what does agile marketing look like? What exactly are the benefits of Agile Marketing? This graphic explains it.

3 Ws of SaaS Content Marketing – The Battle-Tested Strategy That Brings Us Leads

Content marketing has already become sort of a buzzword. Everyone is talking about it, but very few know what it really is and how to use it right. Some even think that all you have to do is write an article or two, post them online and wait for the leads to start flowing right to your website. Well, not even close.

Our team at Chanty has come a long way as a self-funded startup with zero customers but grand ambitions to take over the team chat world. Trying to put our product in front of the prospective users on a shoestring budget was quite a challenge. We surely got a few bumps along the way! But finally, our efforts are paying off.

That’s why we would like to share the invaluable experience we got along the way with you.

3 core details for every marketer to know about Twitter in 2018:

330 monthly active users are there
Hundreds of millions of tweets go live every day
85% of small businesses consider it significant to use Twitter for customer service

With all that said, what can you do to stand out in Twitter users’ constantly updating feeds? How to overtake competitors and engage comments, retweets, and follows with your Twitter messages?

Write them right.

Easier say than do, huh? In this article, you’ll find the list of key points to consider for crafting engaging tweets your audience will love.

Website Builder

So, you intend to build a website, and you’ve decided to use a website builder. Perhaps you don’t know any coding and don’t want to hire someone to do it, or perhaps you just want to spend as little time as possible on the setup phase. Regardless, your mind is set.

But which website builder is right for you? You want to rank as well as possible and get a lot of organic search traffic, but you’re not sure which option to choose. There are plenty of options out there, and the features are all broadly similar. It’s tough to tell how they differ for Search Engine Optimization (SEO).

In this piece, we’re going to look at the technical elements that affect SEO, look at how some major website builders compare, and identify the best option website builder for the typical user.

Email marketing is one of the easiest and most effective methods to reach potential customers. And, with an ROI of $44 for every $1 spent, it’s great for your business, too. That’s why most marketers include it as a part of their marketing tactics, and you probably should too. However, there’s a chance you might miss out on utilizing the long-term benefits of email marketing.

If you’re into sending out a newsletter or promo emails or maybe even both to your customers, it’s just not enough. There’s a whole array of different email types out there that can be really effective for your business and which will help keep your customers engaged and interested.

To help you get started, check out this infographic 7 Emails B2C Businesses Should Send. And here are two examples from the infographic to give you some inspiration.

There is no denying the fact that it has become incredibly difficult to rank websites these days. Competition is fierce with hundreds of businesses competing for the same keywords. Not to mention the specifics of Google’s core search engine algorithm which has always been a closely guarded secret.

Still, there are some best practices in SEO (Search Engine Optimization) that we can all look into that have been proven to help websites obtain first-page rankings.

The amount of time this could take depends on your starting point, but if you continuously work on improvements, you will get you to that coveted first-page spot. So, here are some of the search engine optimization techniques which pro SEO experts use to boost website rankings.

How to Come up With Cluster Content Ideas

How to Maximize Content Marketing ROI with the Triad Strategy

3 Ws of SaaS Content Marketing – The Battle-Tested Strategy That Brings Us Leads

Digital DIY: Which Website Builder is Really the Best for SEO?

[Infographic] 7 Emails to Entice Your Customers