In-house or Agency: The Best Choice for PPC Marketing

PPC Marketing

Pay-Per-Click is one of the best online marketing investments you can make for your business. Not only is it a cost-effective way of getting quick entry into the digital space, but it also provides you with handy data about your products/services.

Bing and Google Adwords PPC ads are affordable marketing platforms that deliver fast results. More importantly, they can help you reach people most likely to be interested in your brand – based on demographic data and interest targeting. 

According to Google, search ads can increase brand awareness by 80%. So PPC is inarguably one of the best ways to increase your presence whilst driving high-quality traffic to your site. There is also some data to suggest that a PPC visitor is 50% more likely to make a purchase than an organic visitor. So when it comes to SEO vs. PPC, the latter can give you a much better conversion.

There’s no question about whether PPC should be a part of your online strategy. It’s a powerful avenue that will contribute to your business goals and it even works seamlessly with other marketing campaigns. The real question is: who are you entrusting with your PPC management? Despite all the benefits to Pay-Per-Click marketing, there’s also room for error and bad ads can have a negative impact on your site.

PPC needs to be approached with best practices in mind. With the right knowledge and with enough time to fully manage the process. With that in mind, is it better to hire an in-house team or sign up for an agency? Here we look at the pros and cons of both.

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5 Companies That Leveraged LinkedIn to Grow Their Brand Presence

You might think that with Facebook and Twitter absolutely dominating the B2B advertising, LinkedIn has a snowball’s chance in hell of even making a dent in the overall digital marketing space. Well, you would be wrong. LinkedIn boasts a built-in network of business professionals, a dedicated targeting service and its own publishing platform.

This makes it the ideal solution for every B2B marketer looking to re-emerge as a thought leader. In fact, some of the biggest names in the advertising industry have used LinkedIn to fuel their campaigns of reaching new audiences, strengthening their brand visibility and increase their revenues. 

Brand Presence

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How to Use Social Media Live Videos to Improve a Company’s Brand Quality

Social media live videos are the most effective way to add a sense of urgency and exclusiveness to your marketing.

Live videos create a unique, demanding, and exclusive real-time experience that compels your audience to comment and interact with you. It will, in turn, merge individual audience members into a large community.

In this article, you will learn how you can use live videos on various social media platforms like Facebook, Instagram, Twitter/Periscope, and YouTube to grow your brand and build a better relationship with your audience.

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5 Essential SEO Content Writing Tips for 2018

The digital world is filled with attention seeking materials. Everyone wants to talk to someone or everybody. From businesses talking to businesses, to businesses talking to their prospective customers and creating lasting relationship with the existing ones, to people talking to people because they have something to say. All these are not the most important things to give concentration to, the question is, are your writings SEO sensitive?

Content Writing Tips

We are all aware of the fact that content is vital for every website to run smoothly and perfectly. That’s why we cannot underestimate the importance of SEO content writing services. Another thing to note is that websites would appear dull, boring and uninviting in the absence of an enriched content solution. For this reason, it is important for beginners to learn the most effective content writing tips that remain crucial before they start their writing careers in this present digital age.

Today, the digital world is witnessing a diversified need for content for it to thrive with its traffic-centric existence. You cannot rely only on content to thrive but it’s the SEO optimized content that actually appeals to all and sundry. The proven fact still remains that ‘Content does Matter’ and it will always boost the search rankings thus resultantly driving traffic to your website. 

Every career has its own start-up tools, ones that would guide anyone coming in for the first time through the trails of the new found world. So is content writing. If you are seeking out a career in content writing, you need to understand the SEO strategies and its relationship with writing to distinguish yourself in this profession with a throng of heads.

There are several forms of content writing that span across different platforms. They include, but not limited to: web content writing, press release content writing, research content writing, creative content writing, article content writing and the list goes on. It’s also beneficial to understand how pr supports SEO so that your company can benefit on a large scale.

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8 Tools to Increase Your Website’s Conversion Rate

In today’s digital era, having an excellent product or service isn’t enough to get you maximum website conversion rates. You need to think out of the box to align customers’ actions with your goals. Successful marketing strategies are designed to help you learn about your users and gain their trust in your brand, so you can reach your optimization goals in a shorter period of time.

If done right, conversion rate optimization (CRO) is one of the most impactful marketing techniques. According to a survey by Salesforce, 47% marketers all over the world stated that their most important priority was to increase conversion rates.

But, it can get overwhelming to accomplish your conversion goals without proper assistance. Here are some of the best conversion optimization tools that enable you to skyrocket your website’s conversion rate and ultimately increase your sales.

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How to Design Your Service Page to Turn Visitors into Converts?

Marketing a product can be challenging enough in today’s world, but marketing a service is another ball game. Websites selling products have to worry about making the site easy to view and simple to skim through, which (when looking at a site like Amazon) allows products to sell themselves.

 Design Your Service Page

Instead of focusing your efforts on creating sales, you’ll need to spend that effort on creating leads. The trick? After managing to rank your new website, make sure to design your service page in a way that draws visitors in without going over the top. Here’s how it’s done.

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Your Business Dies Every Minute You Ignore Content Marketing. How?

Content Marketing

The internet is a crowded space. Competitors are everywhere. The market is densely occupied by myriad brilliant products. 

How can you sell your way to success?

How can you win your customer’s faith when you have to cut through tough competition?

Is that question bugging you too?

Don’t fret. You are not alone!

You need an edge to stand out and a unique voice to give a persona to your business.

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Google Analytics Vs Website Visitor Tracking

Google Analytics Vs Website Visitor Tracking – Two members of the website tracking data family but still poles apart. Let’s take a closer look at what separates Google Analytics from Website Visitor Tracking.

 Google Analytics Vs Website Visitor Tracking

The focus on website analytics is becoming increasingly evident with more attention being paid to the importance of activity, engagement, conversion and understanding of behaviours and patterns in order to measure the success of campaigns and generate sustainability for return on investment.

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15 Time-Tested Trigger Words that Boost Online Sales

For savvy online marketers, it’s important to know how to craft a convincing language to boost online sales. Words are powerful tools. They can evoke strong emotions and spur people towards taking specific actions. As much as 90% of web visitors who read your headline also read your call-to-action. So, crafting the right sales pitch can truly make or break your campaign performance.

In order to write a persuasive copy that influences people to make a purchase and boost online sales, cleverly use any of these tried-and-true trigger words in your next marketing campaign.

1. Free – Even with so many advertisements that use the word ‘free’ for things that actually come with a price, people are still attracted to this word because it taps into our overwhelming hunger for more. We envision all the new experiences we can have with the free product, and it starts to feel a need rather than a desire. The word ‘free’ immediately ignites our imagination.

Boost Online Sales - Free

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How to Get More Targeted Traffic from Uncontested Keywords

Do you know that there’s actually a way to get more targeted traffic and target keywords with less competition, that can still produce the right results for your blog or website? Actually, some of these keywords will be easier to rank for and provide you with better quality traffic that’s easier to convert? We’re going to look at how to get more targeted and motivated traffic from keywords that are far more easy to rank for.

Why Aren’t Broad Search Terms Always the Answer?

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