Top 30 Pages for Marketers to Follow & Learn in Facebook

In this post, we have listed 30 top performing brands, celebrities pages, media pages, sports teams, entertainment pages and checked-in places on Facebook for every marketer to follow and learn. Each of these pages have something unique that has attracted millions of loyal fans from around the globe. Not only that, these pages have also attracted world wide media attention. That’s quite a big feat considering there’re hundreds and thousands of Facebook pages popping up on a daily basis.

The Top Brands on Facebook

Today, every brand out there has a different way to approach Facebook. Some of the guys have become masters while some are still learning the tricks of the trade. But, there’re so many ways to make your Facebook business page memorable and engaging with your target audience. Let’s take a look at some of the best performing brand pages on Facebook.

Top 5 Brands on Facebook in the Last 30 Days (1st Dec, 2016 – 31st Dec, 2016)

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How to Manage a Successful Digital Marketing Agency – Interview with Bill Sebald

Summary:

Bill-Sebald-Greenlane-SEO

Bill Sebald, currently the managing partner, founded Greenlane after 15 years of E-commerce and SEO experience which included leading the first group of SEOs at GSI Commerce as well as working with clients like Toys R Us, PetSmart, Calvin Klein and Dick’s Sporting Goods.

Since 2005 he has been offering consultive services through the name Greenlane and in 2012 he launched Greenlane Search Marketing, LLC.

On days, when he is not leading any team, writing or speaking about digital marketing, he is happy to be in his 80’s shrine watching some bad monster movie or listening to hair metal.

https://www.greenlaneseo.com/    bill-sebald-facebook    bill-sebald-google-plus    bill-sebald-twitter    bill-sebald-linkedin Read More

Client Retention Issues: 12 Warning Signs Your Client Is About To Ditch You

Client Retention. Customer Loyalty.

An agency meets their perfect client – They woo the client with fancy proposals, phone calls, promising results – The client is swept off their feet & hence starts a beautiful story of an agency & their client.

However, as is with every story, there are many obstacles & complications in this one too. The biggest complication is if your client wants to break up with you.

Warning Signs to Look Out For

SEO Agency-Client Relationship

As is with every relationship, an agency’s owner or client manager can innately sense that something is not quite right with the way their client is behaving.

Customer loyalty & client retention are common issues plaguing agencies in every industry. So here are 12 warning signs that could indicate you might be about to lose a client:

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Just discovered how my top competitor is getting links via “Author Spying”!

I just stumbled upon a link building tactic that I think might be worth a goldmine (at least to me)! First, some background information to give you some context. Over the past few weeks, I’ve been actively scouring the internet for opportunities to build links for a site in the real estate niche – I’ve been browsing through forums and their marketplaces, reading articles on various link building strategies and even experimented with a few link purchases for some of my lesser known sites.

Giving you this background information because it’s necessary to realize the state of awareness I’ve been in while browsing through content online. During the day, I’d typically consume at least 7-10 articles in that niche and I’d always look at the outgoing links from within each article to figure, “why did this author choose to link to this article”. It bothered me not knowing how I could get my links featured in those articles when I had equally good and relevant content available on my site. Read More

4 typical excuses I hear about NOT tracking keyword rankings. And why they’re terrible excuses

First. A Confession…

I’m not an SEO guy, never was, never will be. Even though I work for a company that makes an SEO & Social Media Toolset, I’m more of a marketing sort with an eye for the consumer. This means that when things get complicated, I’m the first person to raise his hand and say: “Hey! I don’t think this is simple to do. How can you expect our users to get this?” My personal attitude towards SEO is looking at it like Algebra – lots of doubt and suspicion but tempered with the grudging acceptance that it is useful once you understand it.

So that’s why when we were planning to revamp our existing Rank Tracker, I thought it’s a perfect time to poll our target audience and get their thoughts on rank tracking. And boy, was I in for a shock. Close to 35% of the businesses we polled didn’t track their rankings regularly or have a clue why they should. Another 25% said that they’ve attempted it – since everyone they’d spoken to said it’s terribly important – but didn’t really understand what to do with the data. The remaining 40% understood the importance of rank tracking but didn’t have time to do it themselves so hired agencies or SEO professionals to do it for them.

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What it Takes to be a SaaS Copywriter – Interview with Josh Garofalo

Summary:

JoshJosh Garofalo is a SaaS copywriter and conversion optimizer — a specialist in a sea of generalists. Before starting Sway Copy, he led marketing at a VC-funded B2B SaaS startup that went through AngelPad, the #1 accelerator (Forbes, 2015).

Today, he writes copy for SaaS companies and digital agencies with SaaS clients.

http://swaycopy.com/    josh-garofalo-twitter    josh-garofalo-linkedin

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How to Avoid “Accidental Evil” In Your Agency Business?

Summary:

Casey_1792Casey Cobb helps organizations thrive by keeping founders focused on delivering value. Casey believes in testing assumptions early and often — and puts that theory in practice as a software engineer, inventor, angel investor, writer, and speaker. He has co-founded three companies, including web development agency Project Ricochet, and speaks regularly at conferences, accelerators, and companies on topics ranging from co-founder selection to his popular “Avoiding Accidental Evil” keynote.

He’s written 30+ articles on the intersection of technology and management, and gives back as an entrepreneur by advising several software startups. Casey lives in the San Francisco Bay Area with his wife and 3-year old son.

https://projectricochet.com/    project-ricochet-facebook    project-ricochet-google-plus    project-ricochet-twitter    project-ricochet-linkedin

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What it takes to be a Successful Social Media Consultant – Interview with Rodger Johnson

Summary:

Rodger-Johnson-social-media-consultantBala interviews Rodger Johnson, the founder of SociallyRelevant.us. Rodger is a social media consultant & a communications strategist. He is currently pursuing his Doctorate on this subject.

Rodger has moved from various lines of work to choose the field he loves now. He shares his story on how he started out and what he has learnt from this field of work. From various tips on how to run a Social Media Command center, to the important metrics that need to be measured in social media marketing, are shared in this interesting conversation.

http://sociallyrelevant.us/    rodger-johnson-facebook    rodger-johnson-google-plus    socially-relevant-twitter    rodger-johnson-linkedin

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Lessons from a Marketing Agency Entrepreneur serving 120+ clients globally

lessons from a marketing agency entrepreneur

It’s no easy task running a successful marketing agency and doing so for 18+ years can take some genius.We spoke to Johan Hedin, the Founder of Marketing Ignite who has been a successful agency entrepreneur from 1998. He shares his perspective on marketing to clients & how to understand and deal with customers.

Have a listen to the podcast interview by clicking “Play” below. Read More

What it takes to be a successful “Sales Funnel Consultant” – Interview with Stephen Esketzis

Interview with Stephen Esketzis - Mondovo

“Have done six figures in revenues with a few sales funnels.”

“Leads cost me between $100 to $200 for extremely qualified leads.”

How many conversions do you drive to your clients’ websites? Are your clients’ sales funnels optimized? Are you taking on clients that are qualified enough for what you offer or are you wasting your time with the wrong clients?

Lessons on these questions and more in a freewheeling interview with Stephen Esketzis, an experienced sales funnel architect.

Watch and Listen to the full interview: (transcript and summary available as well) Read More

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