Why Instant Messaging is Crucial For Your E-Commerce Marketing Success

Instant Messaging & E-Commerce Marketing

Are you running a small e-commerce business?

If you are, then I’m guessing that you’re working with a freelancer, or you have employees that work remotely. 

After all, with today’s technology, it’s more than viable for marketing teams to operate without a physical office. You can use project management platforms to track your tasks, collaborate on website assets with cloud storage, and automate repetitive tasks to reduce human error, etc.

What these businesses can’t live without, however, are communication solutions that bring the team together and help them accomplish goals as a unit.

If you still rely on emails as your primary communication channel, then your teams are bound to experience bottlenecks as especially when you start scaling your business. 

Apart from the fact that employee email accounts often get cluttered, there’s also the issue that emails aren’t “instant.” All these make internal communication in your marketing team more time-consuming, less efficient, and overall unreliable. 

In this post, we’ll explore the benefits of instant messaging or IM as an alternative to emails for business communications.

But first, let’s take a closer look at the problem at hand.

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Boosting Conversions by Putting Landing Page CTAs in the Right Place

Landing Page CTA

Landing pages are designed with the sole purpose of generating more conversions. A conversion can mean closing a sale, gaining an email subscriber, getting a visitor to download an e-book, or even developing a client relationship. Every website is looking to have more and more conversions. However, according to Statista, only 2.23% of visits to e-commerce sites led to purchases in the third quarter of 2019, which is a decline from the previous quarter.

So, what if your landing pages are bringing a lot of traffic to your site, but the conversions are still low?

The problem is most likely your pages’ calls to action.

In this article, we will look at landing page best practices and tactics when putting CTA to convert more visitors who land to your site.

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Generating Quality Free Backlinks for Your Ecommerce Website: Important Aspects to Consider

Ecommerce Backlinks

Search engine algorithms continuously get better by dictating the best SEO practices and punishing the wrong ones. But there are few practices that are never outmoded. Quality backlinks are one of them. If you are running an eCommerce website with the ambition of getting on top of the search ranks, backlinks will be irreplaceable. E-commerce sites that need to target Google search rank for more traffic and sales, find backlinks even more crucial for their SEO strategy.

But only backlinks cannot make a substantial effect on your search rank. It is the quality and relevance of those links that matter most. So the real concern will be about finding quality backlinks for your e-commerce site. Before explaining this let us see what backlinks are and how to differentiate good links from the bad ones.

What Precisely are Backlinks?

External Backlinks

Backlinks are nothing but the websites that allow your website link to get published and remain accessible so that anyone by clicking on them can navigate to your website. Such links are published by the websites to enhance relevancy and make the user experience better. This also shows that other quality websites consider your website to be relevant and important for a certain context.

Let us explain how backlinks work really. For example, when a reader reading on Turkish lamps on a website can come across your website link and by clicking on that he can come to your store selling Turkish lamps. If your e-commerce store is found to be relevant and useful for certain products and related contexts, other websites can give you backlinks from their web pages.

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How to Optimize Product Images for Ecommerce SEO

Ecommerce SEO

The more traditional means of e-commerce SEO are fierce. Outranking the Amazon’s, Zappos’, and big-box retailers of the world is a near-impossible feat for most e-commerce stores. Just breaking page one for a competitive product keyword can be a milestone in itself. 

The fact of the matter is – most speciality retailers and online stores must climb a steep uphill battle when it comes to e-commerce SEO. And while many of these online retailers make creative use of social media and content marketing to reach their target audience, some are still finding success with search. 

One SEO practice that commonly gets overlooked is optimizing product images. Because many users explore Google Images for products of interest, this platform makes a unique angle to your greater SEO strategy. These techniques go beyond just Google Images, too, increasing the likelihood of appearing in the organic “Images for” snippet, all while giving a much-needed SEO edge the product page in itself. 

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5 On-Page SEO Mistakes Most E-commerce Website Owners Make

On-Page SEO Mistakes

When was the last time you googled a product or a service?

Search engine referral traffic is what marketers crave the most and it is the hardest thing to get. There are hundreds (if not thousands) of similar products and services on the Internet and all of them compete for the high ranking.

With e-commerce, things get even more complicated. An average e-commerce store usually has multiple product pages and product categories, different pages for different countries, an awful lot of redirects, and huge volumes of traffic to handle.

SEO for e-commerce helps online stores remain visible for the crawlers and rank high in search. However, there are some common mistakes that most e-commerce store owners make, and you may be among them as well.

We’ll reveal these pitfalls below and will also provide a way to resolve them. Ready to optimize your store? Let’s start!

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The Ultimate Guide to Social Media for E-Commerce In 2019

Social Media Guide

We are living in a world where everything is revolving around the internet, computer and mobile. In short, the world as a whole has digitalized completely. And it can be said that we are living in a world of e-commerce where people want to be online when it comes to doing shopping.

The business of all sizes including start-up, mid and big size is on the internet to lure more customers, and that foster the concept of E-commerce. But in between all this, the importance of social media can also not be ignored.

Social media makes it possible to generate more avenues for the e-commerce business. And the best thing is that people are also an understanding value of all this. Needless to say that there is some social media platforms are available to choose where is it?

Whether it is Facebook, Instagram, YouTube or any other, they all are quite popular and playing a significant role to churn out the benefits for e-commerce business.

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How to Negotiate Sales of Abandoned Shopping Carts via Email

Abandoned Shopping Carts

Some see running an online retail store a license to print money until the reality of abandoned shopping carts erodes profit margins. According to Shopify, 67.45% of shopping carts online are abandoned even before a client finalizes the sale. The statistics by Shopify imply online stores may be losing a huge number of sales from shopping cart abandonment.  

Nonetheless, shoppers can be won back. How? Through negotiations. There is negotiating involved in every online purchase after all. 

Today, there are many platforms for online stores to negotiate with customers again including phone calls, Google leads, and emails. However, the most effective platform to win back lost sales due to shopping carts abandonment is via email. In fact, negotiation via emails is the secret to every successful online store.  

According to SALES CYCLE research reports, almost half of all abandoned carts emails sent to customers are opened and more than a third of click actions leads back to sales on the site. This is great news. 

To begin claiming back sales, e-commerce stores need an email copywriter skilled in the art of negotiation and marketing. Here is a good way to start negotiating abandoned shopping carts through email.

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5 eCommerce Marketing Trends That Can Help Boost Your Online Sales

Ecommerce Marketing Trends

Have you ever played or heard of a battle royal game called Player Unknown Battlegrounds (PUBG)? Bunch of players dropped on a large map with a constantly changing environment, fighting to be the last one surviving. Either you adapt to the environment and fight for your survival, or you die.

This could be an exaggerated comparison. However, considering the competition and desperate need for survival, the game is not different from the eCommerce market today. In the eCommerce arena, you are not just competing with the players of your corresponding level but also the pro players who have already captured a huge section of the map. If you are not watchful, the opponents will take no time to load their AWM (eCommerce marketing ideas) and outrank your business after looting your body (customer base).

Just think about where are you in the map of current eCommerce adventure. Maybe you have just set up an eCommerce store recently, or maybe you have been in the market for a while now. Regardless of your business age, nothing works better without building an impressive plan. A plan that will help you leverage every marketing opportunity of what that is left of 2018. More importantly, a plan that will help you to stay prepared for what 2019 have in its store for you.

Hence, here are the five biggest eCommerce marketing trends of 2018 that will also help you to survive the market in 2018 and generate innovative eCommerce marketing ideas for the next year as well.

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How to Set an E-Commerce SEO Strategy to Explode Your Sales

E-Commerce SEO Strategy

According to Statista, global e-commerce sales reached $2.3 trillion in 2017 and they’re expected to jump to astounding $4.88 trillion by 2021. Given these facts, we can conclude that the e-commerce sphere is expanding impressively fast. And, with it, the number of your competitors also grows.

As most of your customers never scroll past the first page of Google’s search results, just having a nice e-commerce site is not enough for you to increase sales. To grab your target audience’s attention, you need to optimize it for search engines and boost your rankings.

Here is how to build an SEO strategy that will skyrocket your sales.

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10 Dangerous SEO Techniques to Avoid in 2018

SEO Techniques to Avoid in 2018

When running a business online, SEO is undoubtedly one of the most effective ways of generating quality traffic. While you work towards employing the best SEO tactics, there are those that will affect your ranking in Google search results.  You can begin with basic tactics such as good meta tag descriptions, quality content, and HTTPS.

However, you ought to be more careful with dangerous SEO techniques that can be easily detected by the Penguin, Panda, and other Google algorithm s. This article takes a closer look at some of the SEO techniques to avoid in 2018.

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