5 eCommerce Marketing Trends That Can Help Boost Your Online Sales

Ecommerce Marketing Trends

Have you ever played or heard of a battle royal game called Player Unknown Battlegrounds (PUBG)? Bunch of players dropped on a large map with a constantly changing environment, fighting to be the last one surviving. Either you adapt to the environment and fight for your survival, or you die.

This could be an exaggerated comparison. However, considering the competition and desperate need for survival, the game is not different from the eCommerce market today. In the eCommerce arena, you are not just competing with the players of your corresponding level but also the pro players who have already captured a huge section of the map. If you are not watchful, the opponents will take no time to load their AWM (eCommerce marketing ideas) and outrank your business after looting your body (customer base).

Just think about where are you in the map of current eCommerce adventure. Maybe you have just set up an eCommerce store recently, or maybe you have been in the market for a while now. Regardless of your business age, nothing works better without building an impressive plan. A plan that will help you leverage every marketing opportunity of what that is left of 2018. More importantly, a plan that will help you to stay prepared for what 2019 have in its store for you.

Hence, here are the five biggest eCommerce marketing trends of 2018 that will also help you to survive the market in 2018 and generate innovative eCommerce marketing ideas for the next year as well.

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How to Set an E-Commerce SEO Strategy to Explode Your Sales

E-Commerce SEO Strategy

According to Statista, global e-commerce sales reached $2.3 trillion in 2017 and they’re expected to jump to astounding $4.88 trillion by 2021. Given these facts, we can conclude that the e-commerce sphere is expanding impressively fast. And, with it, the number of your competitors also grows.

As most of your customers never scroll past the first page of Google’s search results, just having a nice e-commerce site is not enough for you to increase sales. To grab your target audience’s attention, you need to optimize it for search engines and boost your rankings.

Here is how to build an SEO strategy that will skyrocket your sales.

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10 Dangerous SEO Techniques to Avoid in 2018

SEO Techniques to Avoid in 2018

When running a business online, SEO is undoubtedly one of the most effective ways of generating quality traffic. While you work towards employing the best SEO tactics, there are those that will affect your ranking in Google search results.  You can begin with basic tactics such as good meta tag descriptions, quality content, and HTTPS.

However, you ought to be more careful with dangerous SEO techniques that can be easily detected by the Penguin, Panda, and other Google algorithm s. This article takes a closer look at some of the SEO techniques to avoid in 2018.

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15 Time-Tested Trigger Words that Boost Online Sales

For savvy online marketers, it’s important to know how to craft a convincing language to boost online sales. Words are powerful tools. They can evoke strong emotions and spur people towards taking specific actions. As much as 90% of web visitors who read your headline also read your call-to-action. So, crafting the right sales pitch can truly make or break your campaign performance.

In order to write a persuasive copy that influences people to make a purchase and boost online sales, cleverly use any of these tried-and-true trigger words in your next marketing campaign.

1. Free – Even with so many advertisements that use the word ‘free’ for things that actually come with a price, people are still attracted to this word because it taps into our overwhelming hunger for more. We envision all the new experiences we can have with the free product, and it starts to feel a need rather than a desire. The word ‘free’ immediately ignites our imagination.

Boost Online Sales - Free

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11 Customer-Centric Approaches to Increase E-commerce Revenue

2017 is moving towards its end, and as of now, it has proved to be another great year for e-commerce. The industry has stepped out of the infancy, and the retail leaders are now so mature that some are talking about same-day deliveries, advanced payment gateways, and drone shipping careers which ultimately helps to increase e-commerce revenue.

Increase E-commerce Revenue

From the utilization of social media channels to a massive customer shift towards m-commerce, e-commerce has gone through some major developments this year. Retailers are pushing the boundaries of OmniChannel strategies and are continuously coming up with new and innovative ideas to experiment all the time.

Importance of Customer Centricity in E-commerce

Brands and enterprises grow when they learn to spot new opportunities and implement new strategies. Same is the case in E-commerce as it continues to grow and evolve rapidly. Entrepreneurs and business owners must always be in a strong position to test new growth initiatives and most importantly, improve the shopping experience.

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