[Infographic] An Updated Guide to Facebook Advertising Placements

Gone are the days when TV and radio were the only electronic media for advertising. Nowadays, when you want your business to be seen and heard, online placements are the way to go. And what better platform to put your ads on than Facebook.

With billions of users and visitors every day, you’re sure to gain exposure through the social media site. Aside from the platform itself, Facebook also has affiliate sites like Instagram that you can take advantage of.

One of the best things about Facebook ads is its different options for ad placement available. This tells you how the ads will appear and where. Choose one where you think will best work for your business.

Two placement choices will be presented to you when you set up your ads: Automatic and Edit. The former will let Facebook place your ads based on your campaign objective and has a low average cost overall while the latter will let you choose manually.

Aside from the placement, you would also have to know the kind of ad that is supported by each type of placement. This infographic can help guide you in choosing the right kind of ad and placement depending on what you aim to achieve with your campaign.

6 Smart Ways to Boost Your Website Traffic Without Spending Too Much On Advertising

Search engine optimization is a challenge for many business owners. It is a very complex set of tasks and to top it all off SEO changes dramatically all the time, so the fundamental best practices are often very very similar from year to year, but there’s always nuance. Rand Fishkin, Moz.

Boost Your Website Traffic

For every professional trying to succeed, the path is full of minor and uncommon challenges. Whether it is a Fortune 500 giant or a small business, the challenges remain the same because we all thrive on the World Wide Web. SEO remains the same for all kinds of websites whether it’s one that comprises of hundreds of pages, or a one-page site.

70 percent of the links users click on are organic because they ignore paid ads. This article contains success stories, tips, and measures you can take to rank your website higher without paying a dime in advertising.

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The Best Time to Submit Your Posts on Social Media Platforms

In this current age, we are all addicted to the internet and more clearly- the various social media networks.

Social Media Platforms

These are the elements that have taken the incarnations of mobile applications and are currently residing in our smartphones. And interestingly, we could now spend hours and hours, all alone, but in the company of our smartphone, chatting to those whom we have never ever met (otherwise, sometimes).

But even in your net-surfing course, did you ever consider the benefits of these multiple social media platforms?

Never! You didn’t get time for this; isn’t it?

Well, while you were busy posting your vacation pictures or mid-night snaps, the businesses of the world have already found ways to harness the fast-flowing river of various social media platforms.

For instance, researchers have proved that Facebook is turning to be the next digital marketing giant.

Apart from Facebook, other popular sites such as Twitter, SnapChat, Pinterest, and YouTube etc. have also developed their own unique audience which is capable of turning a business into a brand.

So, in this mayhem, are you too an aspiring business using the various social media platforms for their benefits? Congrats! You have come across one of the best ideas to promote your business and which could be absolutely free of any expenses.

However, there could be times when your posts (photos, videos, texts etc.) fail to get an appropriate audience for your websites. Is it so?

At this point, you need to formulate a few strategies to help your content reach your customers. This, in turn, would get you a better online presence and help you gain your target audience.

Here, in this article, we have outlined the best times and days which are appropriate for your content to be posted on various social media platforms.

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How to Use Social Media Live Videos to Improve a Company’s Brand Quality

Social media live videos are the most effective way to add a sense of urgency and exclusiveness to your marketing.

Live videos create a unique, demanding, and exclusive real-time experience that compels your audience to comment and interact with you. It will, in turn, merge individual audience members into a large community.

In this article, you will learn how you can use live videos on various social media platforms like Facebook, Instagram, Twitter/Periscope, and YouTube to grow your brand and build a better relationship with your audience.

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15 Smart Ways to Use Facebook Cover Photos for Business

With more than 2 billion monthly active users, it’s high time people and businesses start taking Facebook seriously. Over the years, Facebook has created multiple avenues for a business to market itself on the platform. Facebook Business Page, Facebook Ads and Website integration, etc. are all avenues which every business has used in some way or the other.  However, there has been one aspect of Facebook that has been ignored by most companies and it is – Facebook Cover Photos for Business.

A Facebook Cover Photo is the first thing a viewer notices on your official Facebook page, and you can use it effectively to promote your business and urge customers to follow your updates. Here are 15 smart ways you can use Facebook cover photos for business purposes.

Facebook Cover Photos for Business – Celebrate Occasions & Festivals

One of the best ways to stay current and active is to commemorate occasions. For instance, for 4th July or Christmas, you can create designs with your products or mascots to celebrate the occasion. This will give a festive and inclusive message to all your customers. However, make sure to create different banners for all the major festivals and occasions.

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The Complexity of Facebook Ads [Infographic]

While many business owners and marketers are enjoying significant returns from their investment on Facebook Ads, many others are yet to find their success on the said social media platform. Truth be told, Facebook Ads, while effective and rewarding, requires a full understanding of all its complexities in order to generate a positive result. Otherwise, one simple mistake can lead to an unproductive ad campaign, thus wasting your resources, and possibly affecting your brand image as well.

Because of the complexity of Facebook ads, business owners and marketers need to know how each feature works, and on their end, the required elements that have to be present on their Facebook ads. While the task of mastering the ins and outs of this platform might seem too demanding, the rewards that come afterwards are surely worth it.

To sum up, here are the key takeaways from the infographic below from Harris Myers which discusses how Facebook ads work, and how you can optimize your Facebook advertising campaign for successful results.

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