6 Data-Backed Strategies to Improve Your Local SEO Ranking Factors for Google

Improve Your Local SEO Ranking

We all know that a strong SEO strategy is imperative to a growing business in today’s digital climate. Interestingly enough, Hubspot’s report found that 61% of marketers agree that SEO growth is their number one priority, but 61% also agreed that generating traffic through content marketing was their greatest challenge.

It is no surprise that lots of content writers struggle with SEO strategies. Things change quite quickly, and most of your efforts will not bring results right away.

When it comes to SEO strategies, a lot of people seem to have their own “secret formula” or set of tips that promise incredible results. Unfortunately, things are just not that simple when it comes to optimizing your website content for higher rankings and traffic optimization. Google is notoriously hush-hush about their processes.

Moreover, their algorithms seem to be constantly changing, making new strategies almost instantly irrelevant once a new update rolls out.

However, some strategies are better than others, but the only way to be sure that SEO advice is truly sound as if it is backed up by reputable data.

Let’s breakdown six of the best SEO approaches that you can start using today that have statistical proof to back them up.

Read More

How to Perform SEO for Landing your Content on Google Discover

We live in a world where the word ’Google’ has become synonymous to ‘search’. Witnessing the intense changes that technology has gone through has been a delight, but having had the opportunity to see the world’s search engine giant grow at exponential speed has been an adventure.

People have long depended on Google to get answers, learn about the world, and seek in-depth knowledge on topics they’re passionate about. In 2017, the news feed experience in the Google app made it easier to discover, stay connected and explore only selective and only the most relevant information. 

In this ever-evolving technological world, Google has made it yet more accessible to find your tribe, and information, merely just a click away. The Tech Giant launched a major update to hone, and make user experience paramount; with it, they birthed a new identity, with brand new features for user exploration. 

Google claimed to have furthered the exploration of interesting content, tailored to befit its user by launching Discover. Without dwelling on what subject you want to further ‘discover’ about, now Google would give you abundant options to choose from.

Every topic that piques your interest can now be followed, only to provide you with similar fresh content- articles, and videos that are not new to the web, but are new to you.

Read More

The Latest Google Rebranding Initiative Discussed

New Face of Google

Change at some point in life is essential. Google, on their verge to embrace change for the better, are aiming to introduce major changes. They are intending to do away with AdWords and DoubleClick, which are among their brands where they will rebrand them to make them easy and simple. Despite them being made simple, they will have some added features to make your experience the best.

AdWords has been a good brand for the last 18 years while DoubleClick is 22 years old. Google flagship in charge of advertising is aiming at reorganizing these brands. The main aim is to make sure that brands reflect what they are meant to be and what their purpose is.

For you to rise to this level using Google, you must first understand about the new brands. The Google AdWords shall now acquire the name Google Ads while DoubleClick and other brands will fall under the Google Marketing Platform. Google Ad Manager will as well be a new brand.

These changes are aiming at catering to consumer expectation, which is growing day by day. They will also increase opportunities for advertisers. Google has developed over the years adopting new ad products and formats, which over time have become more complex for advertisers to use.

Due to these changes, advertisers, as well as publishers, have been on crossroads wondering on the best Google product to choose. The new branding characterized by three buckets aims at making things easier giving publishers and advertisers guidelines on the product they need. This will depend on their goals and aims. Below are new Google brands and their solutions.

Read More

Like what you're reading?
Get fortnightly updates on more such interesting reads!
  We will not share your details with any 3rd party.
Thank you!

Check your email for a confirmation link.
Do check the spam folder as well.
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Calculator
  You will also be subscribed to our fortnightly email newsletter
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Rank Drop Quadrant
  You will also be subscribed to our fortnightly email newsletter
Download the Templates to Help You Manage Your Online Reputation Better
  You will also be subscribed to our fortnightly email newsletter
Download the List of Restaurant Discovery Plaftorms
  You will also be subscribed to our fortnightly email newsletter