Understand Google’s Page Speed Insights or Suffer in SEO

Google Page Speed

Most webmasters understand the importance of website load speed for users. Countless studies have shown the correlation between how fast a page loads and online conversion rates.

This significance has increased dramatically with the rise of mobile internet browsing. Today, 64% of smartphone users expect a page to load in less than four seconds.

Because of this growing expectation of fast page loading, Google has recognized its importance in providing a satisfying user experience.

This has prompted them to use mobile page load speed as a ranking factor within their search algorithm. And with Google rolling out mobile-first indexing last year, put simply, your website will suffer in SEO if your core pages load slowly.

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