Colour Psychology 101 – How to Design Your Website

Colours are used everywhere, and there’s a good reason for it. Colour, believe it or not, can affect the way we perceive things, the way we feel, and even our mood. Whilst colours are subjective to personal preference, research shows that consumers make a decision whether or not to buy a product in just 90 seconds, of which up to 90% of their decision is based on a particular colour.

How to Design Your Website

Understandably, the content on your website is important, but have you ever thought about how the colour of your pages, text, CTA buttons etc. could affect your users? The way in which you design your website could be far more effective than you might think; designing it to your own personal preferences may seem like the logical option and undoubtedly is hard to avoid, however, this may not be the right way.

We’re going to dig right down to the core of what colours mean to your website users, how to design your website to include the right elements, and investigate how colours can affect your website conversions.

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SEO for SaaS – How to Drive Organic Traffic to Your Website

Organic traffic is more than 90% of all clicks in the search. 10% or even less – are clicks on contextual advertising. Companies all over the world pay at least $40 billion a year for Google AdWords alone.

Organic traffic has a competitive advantage. Organics – this is a lower cost of attracting clients, a greater chance of catching them on the site, a higher conversion. Very, very attractive traffic.

SEO for Saas

Forever living SEO is vital for SaaS companies, because whatever fantastic your product is, there is always a risk of being deprived of the users’ attention.

In today’s article, we’ll tell you which modern-day (and old one) methods of attracting organic traffic every SaaS-entrepreneur should pay attention to. Roll up your sleeves!

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How You Can Optimize a Web Page in 30 Minutes Even if You Know Nothing About SEO

We all want our website to appear on Page 1 of Google search results, and ideally in the top 3 positions. Right?

Optimize a Web Page

There are two ways to go about substantially improving your page ranking. You can either go the costly route, by using AdWords and paying to appear on Page 1 of search engine results, but if you are a new business and budgets are tight, you can easily and effectively optimize every page on your website yourself to increase your Google page ranking, whether or not you know anything about SEO.

It is all too easy when you think you dont know about something, like SEO, to turn to a costly professional, as it seems the logical option. But do you really want to pay for something you are perfectly capable of doing yourself? Of course not, especially when you could spend that money on another area of your business, or even yourself!

Of course, it does take time and expertise, so its a question of deciding whats right for your business.

So, whats involved?

Well, there are four areas where a little tweaking to any web page can go a long way towards maximizing its SEO strength. This article will help you understand as well as implement search engine optimization techniques to optimize a web page and to make your website more visible and rank higher.

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[Infographic] 9 Major Google Algorithm Updates Every SEO Webmaster Must Know

Every day, thousands and millions of websites are created globally. And almost every other day, Google changes its search algorithms. Some of these algo updates are minor tweaks while some are really major updates that shake up the SERPs.

This infographic below will help you understand the 9 major Google algorithm updates rolled out in the last few years with a brief on what each update focuses on. Read on and spread the word.

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Speed for Rank: Utilizing Page Speed for Mobile Ranking

The digital age is booming and there doesn’t seem to be any sign of it slowing down or stopping.

Page Speed for Mobile Ranking

Internet and technology are becoming an essential fixture in people’s lives. Every day, not one person refrains from using the internet or a piece of technology in this generation.

Furthermore, internet and technology keep on evolving in hopes that it will benefit the people. One of its evolution is improving its mobility and usability. From desktops and laptop, both can now be found in the palm of your hand through smartphones.

Due to its compact form and mobility, many people prefer the use of it when surfing the internet. They can be anywhere, anytime without losing connection from the virtual world.

It also shows that the population of mobile internet users keeps on growing where studies predict that 63.4% of the population is going to use mobile internet.

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5 Smart SEO Tactics That are Worth the Risk

Search engine optimization is an essential part of contemporary web design and development. The likelihood of a website, without SEO, being found online is comparable to finding a needle in a haystack. There is simply too much competition online (more than a billion other websites to be precise) to only rely on search engine algorithms to bring visitors.

SEO Tactics

Drawing in the largest possible user base requires being featured on appropriate SERPs as one of the top results, and this is only possible through planned optimization techniques. The methods used for SEO are numerous and varied.

Over time, some strategies became deprecated, while others rose to prominence. Among them, there are those that can be implemented without much worry and more speculative ones that require a careful weighing of risk versus reward.

There is no foolproof SEO strategy, however, each method should be considered according to the particular circumstances to determine whether it’s worth putting into action. It should be noted at the outset that the greatest risk when it comes to SEO is not having any at all.

While it is possible to rank well on strengths of the website alone without any additional optimization, competitors hosting well-built, as well as optimized websites, will inevitably rank higher.

Since the majority of SEO-related resources online deal with ‘surefire’ strategies with 0% risk involved, for this article we have decided to give a more risk-centered overview of SEO practices. We have focused both on strategies which are riskier as well as on regular SEO methods, but from a risk-conscious perspective.

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Why Backlinks Shouldn’t Be the Main Focus of Your Outreach Strategy

Outreach Strategy

Backlinks are awesome!

But forget them. Banish them from your mind because an insatiable desire for backlinks corrupts, turning you into a monster who forgets all about value, relationships, and treating people well. Your family doesn’t even recognize you anymore!

Dramatic much? Maybe.

Look, everyone tells us how important backlinks are. Backlinks boost our SEO efforts, making us more visible on Google. We all know this, and it’s no wonder so many of us are chasing them via outreach marketing, which is a great way of getting our content and brand in front of more eyes. It boosts our prestige, increases people’s trust in us, and ultimately it increases our conversions and sales.

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The Perfect Strategy to Winning over Google

The Mystery of Google. Solved.

We’ve been working on understanding how Google works for years across hundreds of clients from different industries and niches. We now think we’ve developed a strategy to best maximize your SEO and crack the Google code.


We’re conducting an in-depth training session on this in which we’ll expand on this topic plus:

  • What Google wants to see in 2018 and beyond
  • The strategy behind ours and our clients’ Traffic and Ranking
  • The ‘Gold Mine’ Strategy
  • The ‘Fill in the Gaps’ Strategy
  • A 4 months strategy for how to easily apply this to your website

Here’s the deal:

We want to see you on this LIVE – click on the below time slot that works for you:

Webinar Timings:

Wednesday, December 27, 2017

11:00 AM GMT | 3:00 PM UAE | 4:30 PM IST

But you have to hurry, we only have a limited number of spaces available. This webinar is going to be JAM PACKED with awesome, groundbreaking strategies, so this is not something you want to miss!

7 False Expectations that Clients Have When They Hire an SEO Agency

Most often digital business owners don’t really know how SEO works, and so they underestimate its importance. While at the same time, SEO experts don’t take the time to explain all the details related to optimization, and thus don’t show its power and what it can do for a business. That leads to miscommunication and unmet expectations.

So, I wanted to make things clear and help both specialists do their work better, and business owners feel more comfortable giving SEO a chance so that they can all use it to their advantage.

That’s why I conducted a research and interviewed SEO experts, and saw some tendencies in the answers they gave. Let me now share with you the 7 most common false expectations that clients have when they hire an SEO agency.

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You’ll be surprised by the top 10 questions being asked on Google. [Infographic]

Ever wondered what are the most asked questions on Google?

Being marketers, don’t we constantly seek to leverage the data in our possession to attract traffic, generate leads and drive sales volumes?

I tried to do something similar with the 1.6 Billion Keywords we had in our database at Mondovo, and the results surprised me, to say the least.

most asked questions on Google

One fine day—driven by curiosity—I just slacked our data scientist and asked if he could get me a list of the top asked questions on Google—that is, all those keywords that begin with Why, What, How, When, Do, Does, Is, Are, Was, Has, Can, Shall, Will, etc. (You get my point.)

Minutes later, our data science guy replied. And to my utter surprise, I found myself staring at over a million question keywords. Read More

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