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5 Smart SEO Tactics That are Worth the Risk

Search engine optimization is an essential part of contemporary web design and development. The likelihood of a website, without SEO, being found online is comparable to finding a needle in a haystack. There is simply too much competition online (more than a billion other websites to be precise) to only rely on search engine algorithms to bring visitors.

Drawing in the largest possible user base requires being featured on appropriate SERPs as one of the top results, and this is only possible through planned optimization techniques. The methods used for SEO are numerous and varied.

Over time, some strategies became deprecated, while others rose to prominence. Among them, there are those that can be implemented without much worry and more speculative ones that require a careful weighing of risk versus reward.

There is no foolproof SEO strategy, however, each method should be considered according to the particular circumstances to determine whether it’s worth putting into action. It should be noted at the outset that the greatest risk when it comes to SEO is not having any at all.

While it is possible to rank well on strengths of the website alone without any additional optimization, competitors hosting well-built, as well as optimized websites, will inevitably rank higher.

Since the majority of SEO-related resources online deal with ‘surefire’ strategies with 0% risk involved, for this article we have decided to give a more risk-centered overview of SEO practices. We have focused both on strategies which are riskier as well as on regular SEO methods, but from a risk-conscious perspective.

Outreach Strategy

Backlinks are awesome!

But forget them. Banish them from your mind because an insatiable desire for backlinks corrupts, turning you into a monster who forgets all about value, relationships, and treating people well. Your family doesn’t even recognize you anymore!

Dramatic much? Maybe.

Look, everyone tells us how important backlinks are. Backlinks boost our SEO efforts, making us more visible on Google. We all know this, and it’s no wonder so many of us are chasing them via outreach marketing, which is a great way of getting our content and brand in front of more eyes. It boosts our prestige, increases people’s trust in us, and ultimately it increases our conversions and sales.

The Mystery of Google. Solved.

We’ve been working on understanding how Google works for years across hundreds of clients from different industries and niches. We now think we’ve developed a strategy to best maximize your SEO and crack the Google code.

We call it the DBL AUTHORITY TRIANGLE.

We’re conducting an in-depth training session on this in which we’ll expand on this topic plus:

What Google wants to see in 2018 and beyond
The strategy behind ours and our clients’ Traffic and Ranking
The ‘Gold Mine’ Strategy
The ‘Fill in the Gaps’ Strategy
A 4 months strategy for how to easily apply this to your website

Here’s the deal:

We want to see you on this LIVE – click on the below time slot that works for you:

Webinar Timings:

Wednesday, December 27, 2017

11:00 AM GMT | 3:00 PM UAE | 4:30 PM IST

But you have to hurry, we only have a limited number of spaces available. This webinar is going to be JAM PACKED with awesome, groundbreaking strategies, so this is not something you want to miss!

7 False Expectations that Clients Have When They Hire an SEO Agency

Most often digital business owners don’t really know how SEO works, and so they underestimate its importance. While at the same time, SEO experts don’t take the time to explain all the details related to optimization, and thus don’t show its power and what it can do for a business. That leads to miscommunication and unmet expectations.

So, I wanted to make things clear and help both specialists do their work better, and business owners feel more comfortable giving SEO a chance so that they can all use it to their advantage.

That’s why I conducted a research and interviewed SEO experts, and saw some tendencies in the answers they gave. Let me now share with you the 7 most common false expectations that clients have when they hire an SEO agency.

Ever wondered what are the most asked questions on Google?

Being marketers, don’t we constantly seek to leverage the data in our possession to attract traffic, generate leads and drive sales volumes?

I tried to do something similar with the 1.6 Billion Keywords we had in our database at Mondovo, and the results surprised me, to say the least.

One fine day—driven by curiosity—I just slacked our data scientist and asked if he could get me a list of the top asked questions on Google—that is, all those keywords that begin with Why, What, How, When, Do, Does, Is, Are, Was, Has, Can, Shall, Will, etc. (You get my point.)

Minutes later, our data science guy replied. And to my utter surprise, I found myself staring at over a million question keywords. Read More

How the Google Guarantee Program Works for Local Businesses

Google has launched a Google Guarantee program targeted towards local businesses in the Home Services segment. This affects local businesses that offer services where they need to enter the customer’s home to render the service offering. Examples of such businesses being, plumbers, locksmiths, handymen, etc.

While this program is currently in beta and applicable only to a few cities, It’s important to be aware about how this program works since it’s something that could roll out to more verticals and locations in the future. The impact it would have on local businesses would be phenomenal.

The criteria seems to be quite strict to get accepted but once you’re in, you’re bound to get a lot more leads than anyone else who’d just be doing the regular Google Ads.

This Google Guarantee program for Home Service Businesses is still being tested out at this stage and from the signs of it so far, it seems like they’re currently looking to expand to other locations. So do keep a watch out, especially if you run a local business or manage such clients in any of the selected cities.

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I recently went on a holiday to Hong Kong & I’m able to perfectly recall what I did on each day. Let’s take the 1st of November 2016, it was a very active day for me. I was in Taikoo Shing, went to Pacific Club in Kowloon & ended my day in Tsim Sha Tsui. I ate some wonderful food & took many photos as well 🙂

How do I remember these details so clearly you ask? I don’t, Google Timeline does it for me 😐 My entire travel history is recorded in the Google Timeline and I’m not talking about travels between cities but also my local daily commutes and every other trip I make.

5 Smart SEO Tactics That are Worth the Risk

Why Backlinks Shouldn’t Be the Main Focus of Your Outreach Strategy

The Perfect Strategy to Winning over Google

The Mystery of Google. Solved.

7 False Expectations that Clients Have When They Hire an SEO Agency

You’ll be surprised by the top 10 questions being asked on Google. [Infographic]

How the Google Guarantee Program Works for Local Businesses

Google Timeline Is Recording Your Every Move. Is It a Good Thing or a Bad Thing?