7 Marketing Strategies That Can Get You More Sales While Spending Less

Marketing Strategies

It almost seems trendy nowadays to say that people spend tons of money on marketing than any other aspect of their business. We hear large businesses spend hundreds of thousands to improve their advertising to increase audience exposure, or a couple thousand more just to produce mindblowing content. 

That’s good and all, however, if you’re a startup or a small business that’s struggling to get by, the thought is in the realm of impossibility. The great thing about modern marketing strategies, however, is that a lot of the effective ones aren’t costly, and even sometimes free (yay!).

In this post, we’ll be covering seven strategies that are sure to delight penny-pinchers or business owners looking for a way to cut back on marketing costs. They’ll give you the opportunity to re-invest your savings back into your business or perhaps use it for a different venture you have in mind.

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The Ultimate Guide to Social Media Scheduling

Social Media Scheduling

Social media marketing is one of the most effective digital strategies that brands consistently use to generate more traffic and customers. Every business is doing it differently, some better than others. The results? Well, the results are directly proportional to the quality of the strategies, content, and marketing of the company.

Planning your social media activity ahead is a smart choice, especially because you can effectively strategize your future posts using various professional tools that’ll do the job for you. We’re experiencing the age of automation, and in digital marketing, every successful business is trying its best to effectively design and automate their content schedule.

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4 Reasons Why No One Is Reading Your Content?

Reading your content

A study conducted by DejanSEO found that four in five people skip over content just to read the relevant sections which interested them. That’s a significant percentage of people that barely skim over your written content.  

We now live in an era where most readers like yourself are lazy.  

Pure simple fact. 

We want the answers upfront to our query. If we want an answer to something, our instinctive nature tells us to hop onto Google and ask Google the question. 

We then get presented with a whole string of search results but what really matters is the first top 3 results. Let’s say we click on the first one… and begin by reading the title and then the first paragraph. If the answer is within the title, then great! My search query has been answered and I don’t need to read the rest of your content. But on the other hand, if it’s not there then I’ll be (somewhat) forced to read further just to gauge out the answer. And it could be daunting.  

The truth is, most authors don’t know how to write for their website. They focus mainly on writing for the search engines and what they fail to realize is the fact that they should be writing for humans. Yes. Both you and I are regular consumers of content, on a daily basis.  

The amount of strain content causes for the average human soul is horrendous. That’s if we can’t find the answer within your content. So why should we stay on and read your content if it’s not interesting… at all?  

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An Advanced Guide to Link Building – 7 Must-Have Strategies

Guide to Link Building

During a March Q&A Session with WebPromo Expert, Andrey Lipattsev—a Search Quality Senior Strategist at Google—revealed Google’s top three ranking factors: links, content, and RankBrain. Marketers have since begun to improve their link building efforts and backlink strategies.

Some websites, as expected, went the way of the black hat. They scored higher rankings by manipulating the number of links leading to their page. A later update—codenamed Google Penguin—managed to successfully weed out those employing link schemes and similar black-hat SEO tactics and de-rank them.

With those issues addressed, the focus shifted entirely to link quality, not quantity.

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How to Create Link-Worthy Content Without Spending a Dime

Create Link-Worthy Content

We know that SEO is one of the most effective ways to drive high-quality traffic to our website. However, good quality backlinks continue to be the foundation of every successful SEO strategy. They help improve the rankings of your website as well as your content such as blog posts & infographics. One great backlink to your home page has the potential to boost the rankings of every page on your website.

So what is the simplest way to get backlinks?

Sure, you can slip into the shady corners of the internet looking for high-authority websites that will give you an easy backlink, or dive into the numerous black hat forums that let you buy hundreds of links for a pittance. However, as we’ve seen from the numerous horror stories of websites being penalized, you can’t game link building – you need to earn backlinks.

The simplest way to earn quality backlinks is to create link-worthy content. It may sound boring but trust me, it’s a lot easier and faster to earn backlinks this way than spam thousands of bloggers with your commenting or broken link outreach strategy.

Let’s go deeper and see how content earns links, and how you can engineer your content to do all the link building on its own.

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How to Market Generations On Social Media [Infographic]

If you want to boost your business, you should forget about acquiring customers with emails and phone calls. Today you will need to learn the principles of content marketing and how to market generations on social media. It is necessary to be sure that the brand you are representing or the products you are selling are going to attract all generations.  

The task to market generations on social media isn’t easy. The simplest example is that Baby Boomers and Millennials are consuming content at different times of the day.

In terms of preferences, Baby Boomers cherish loyalty, being original and unique. Generation X has mastered online shopping enough to know everything about coupons and free samples of the product. Millennials tend to be focused on innovations and trust online reviews.

The youngsters from Generation Z are likely to be influenced by famous people and real life experiences. They have matured from traditional toys and have their own understanding of life.

In order to sell your brand and connect and build your audiences’ trust, you need to use the strategies of targeted marketing. Especially when you are marketing to a generation that is different from yours.

Surprisingly, even the Greatest Generation – the people who have seen war, also hang out online at times. They deserve to be treated well. That’s why they are targeted with respectful direct messages.

To find out more, please check the following infographic on how to market generations on social media:

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