[Infographic] A Step-by-Step Guide to Creating Your Lead Generation Funnel

Although a lead generation funnel is an essential part of digital marketing, it’s often overlooked and underestimated. In fact,  68% of B2B organizations have not yet mapped out a lead gen funnel. Having a deep understanding of the process and stages of a lead generation funnel is crucial for businesses to generate leads and convert them into customers.

Moreover, a lead generation funnel is not rocket science, but it requires proper planning and careful processing. The goal of the infographic below is to help you learn how to create a lead funnel that provides your marketing and sales teams with only the most qualified leads.

[Infographic] 10 Smart Website Hacks to Increase Conversions and ROI

Website traffic is great but is seldom the end goal. For some companies, getting people to land on their sites is easy. The problem is moving them to action once they do. Does this sound familiar? When you’ve got good traffic but poor conversions, the problem could be site optimization.

In these cases, you need to rethink your website with special attention to eliminating distractions and sharpening your call-to-action statements. In the following graphic, you’ll find these and other key hacks that can help you transform your website into a powerful conversion tool.

From incorporating live chat to including testimonials, here’s an infographic that showcases some smart tips that can make a big difference in how visitors respond to your site.

13 Clever Ways to Repurpose Content Like an Expert

Are you creating tonnes of content and yet struggling to get the desired results? In 2018, only 20% of B2B marketers rated their content marketing approach as very successful. 

Content Marketing

Its hard for content marketers to scale up while producing quality content.

A smart technique to squeeze the most out of existing content efforts is to repurpose it. 

Content repurposing is the art of repackaging current content by presenting it in an all-new way. With a plethora of content marketing channels and types, repurposing helps amplify content performance. Here are some benefits of repurposing content: 

Improved Search Rankings 

Creating many versions of a content piece helps target specific niche keywords. These adaptations have the potential to get more backlinks and publicity for the business. 

Get More Reach 

There are occasions when a piece of content is terrific but does not reach a large number of people. If it’s a blog post then it won’t have access to an audience that frequents YouTube, for instance. Re-doing content ensures users can see it across online channels. 

Showcase Niche Expertise 

Creating several variations of a content piece helps strengthen authority in a niche. Repetition can earn visibility as well as brand recall.

Not sure how to weave content repurposing into the marketing mix? Here are ways to reuse content assets like an expert:

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[Infographic] 15 Fascinating Website & UX Stats for 2018

Whether you just enjoy finding out about website stats, or you have a vested commercial interest, this infographic 15 Website and UX Statistics of 2018 will provide you with some ideas and considerations. One of the big stats that might surprise you is that 75% of people base credibility by a website. So when people are doing their online research about companies they may want to buy from, they will be significantly swayed by a website that they consider to be professional.  

Other factors to think about include that 59% of people prefer a beautifully designed website. This means that if you are thinking about setting up a website, the attractiveness of your website should be a big priority. Using poor quality images and unattractive colours might be having more impact than you think, so it might be worth getting the experts to help out with your colour schemes and visuals.  

In terms of a website’s ability to convert visitors into customers, having an effective call-to-action is vital. So it is fairly worrying to see that 70% of small businesses miss call-to-actions, leaving them with a lower chance of getting customers to contact them. CTAs are easy to add to websites and are very powerful, so if you do have a business website, make sure that your CTAs are clear and encourage website visitors to contact your business.  

The infographic also shows that a whopping 94% of people won’t trust an outdated website. Trust is so important in building up your customer base, so taking the time to update your website’s content is always time well spent. If you have contact numbers or information that is no longer relevant, then visitors will wonder whether your business is able to provide a professional service.

Website & UX Stats for 2018

7 Marketing Strategies That Can Get You More Sales While Spending Less

Marketing Strategies

It almost seems trendy nowadays to say that people spend tons of money on marketing than any other aspect of their business. We hear large businesses spend hundreds of thousands to improve their advertising to increase audience exposure, or a couple thousand more just to produce mindblowing content. 

That’s good and all, however, if you’re a startup or a small business that’s struggling to get by, the thought is in the realm of impossibility. The great thing about modern marketing strategies, however, is that a lot of the effective ones aren’t costly, and even sometimes free (yay!).

In this post, we’ll be covering seven strategies that are sure to delight penny-pinchers or business owners looking for a way to cut back on marketing costs. They’ll give you the opportunity to re-invest your savings back into your business or perhaps use it for a different venture you have in mind.

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The Ultimate Guide to Social Media Scheduling

Social Media Scheduling

Social media marketing is one of the most effective digital strategies that brands consistently use to generate more traffic and customers. Every business is doing it differently, some better than others. The results? Well, the results are directly proportional to the quality of the strategies, content, and marketing of the company.

Planning your social media activity ahead is a smart choice, especially because you can effectively strategize your future posts using various professional tools that’ll do the job for you. We’re experiencing the age of automation, and in digital marketing, every successful business is trying its best to effectively design and automate their content schedule.

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4 Reasons Why No One Is Reading Your Content?

Reading your content

A study conducted by DejanSEO found that four in five people skip over content just to read the relevant sections which interested them. That’s a significant percentage of people that barely skim over your written content.  

We now live in an era where most readers like yourself are lazy.  

Pure simple fact. 

We want the answers upfront to our query. If we want an answer to something, our instinctive nature tells us to hop onto Google and ask Google the question. 

We then get presented with a whole string of search results but what really matters is the first top 3 results. Let’s say we click on the first one… and begin by reading the title and then the first paragraph. If the answer is within the title, then great! My search query has been answered and I don’t need to read the rest of your content. But on the other hand, if it’s not there then I’ll be (somewhat) forced to read further just to gauge out the answer. And it could be daunting.  

The truth is, most authors don’t know how to write for their website. They focus mainly on writing for the search engines and what they fail to realize is the fact that they should be writing for humans. Yes. Both you and I are regular consumers of content, on a daily basis.  

The amount of strain content causes for the average human soul is horrendous. That’s if we can’t find the answer within your content. So why should we stay on and read your content if it’s not interesting… at all?  

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An Advanced Guide to Link Building – 7 Must-Have Strategies

Guide to Link Building

During a March Q&A Session with WebPromo Expert, Andrey Lipattsev—a Search Quality Senior Strategist at Google—revealed Google’s top three ranking factors: links, content, and RankBrain. Marketers have since begun to improve their link building efforts and backlink strategies.

Some websites, as expected, went the way of the black hat. They scored higher rankings by manipulating the number of links leading to their page. A later update—codenamed Google Penguin—managed to successfully weed out those employing link schemes and similar black-hat SEO tactics and de-rank them.

With those issues addressed, the focus shifted entirely to link quality, not quantity.

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How to Create Link-Worthy Content Without Spending a Dime

Create Link-Worthy Content

We know that SEO is one of the most effective ways to drive high-quality traffic to our website. However, good quality backlinks continue to be the foundation of every successful SEO strategy. They help improve the rankings of your website as well as your content such as blog posts & infographics. One great backlink to your home page has the potential to boost the rankings of every page on your website.

So what is the simplest way to get backlinks?

Sure, you can slip into the shady corners of the internet looking for high-authority websites that will give you an easy backlink, or dive into the numerous black hat forums that let you buy hundreds of links for a pittance. However, as we’ve seen from the numerous horror stories of websites being penalized, you can’t game link building – you need to earn backlinks.

The simplest way to earn quality backlinks is to create link-worthy content. It may sound boring but trust me, it’s a lot easier and faster to earn backlinks this way than spam thousands of bloggers with your commenting or broken link outreach strategy.

Let’s go deeper and see how content earns links, and how you can engineer your content to do all the link building on its own.

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How to Market Generations On Social Media [Infographic]

If you want to boost your business, you should forget about acquiring customers with emails and phone calls. Today you will need to learn the principles of content marketing and how to market generations on social media. It is necessary to be sure that the brand you are representing or the products you are selling are going to attract all generations.  

The task to market generations on social media isn’t easy. The simplest example is that Baby Boomers and Millennials are consuming content at different times of the day.

In terms of preferences, Baby Boomers cherish loyalty, being original and unique. Generation X has mastered online shopping enough to know everything about coupons and free samples of the product. Millennials tend to be focused on innovations and trust online reviews.

The youngsters from Generation Z are likely to be influenced by famous people and real life experiences. They have matured from traditional toys and have their own understanding of life.

In order to sell your brand and connect and build your audiences’ trust, you need to use the strategies of targeted marketing. Especially when you are marketing to a generation that is different from yours.

Surprisingly, even the Greatest Generation – the people who have seen war, also hang out online at times. They deserve to be treated well. That’s why they are targeted with respectful direct messages.

To find out more, please check the following infographic on how to market generations on social media:

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