How Social Media Harms Your Mental Health

The Internet has given us something extraordinary. With a touch of the button, we can get any information. We have all the answers to the questions that we may have. Also, the Internet has made a revolution regarding communication and especially our approach to communication. Now we can communicate with anyone through voice or video.

Even, we can already know about the friends we have not seen for years. All this is made possible by social networks, which are becoming more and more important in our lives. While social networks have facilitated our lives regarding access to information, communication, building friendships, it seems that social networks are threatening our mental health.

Moreover, it seems that this problem is becoming more and more popular for our mental health every day and that people are not yet aware of the consequences that social networks can bring.

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How to Use Social Data to Launch a Successful Digital Marketing Campaign

social media

Among so many different ways to promote your business, digital marketing has become one of the most widespread. With the rise of the Internet and social media, digitalizing your brand has become a must.

Why is your digital presence important? According to Blue Corona with the reference to Business Insider, around 80 percent of people prefer to research a company online before buying from it. And if your business lacks digital presence, your chances of getting new customers and reaching the vast online audience are very low.

Digital marketing encompasses different aspects, including email marketing, mobile marketing, and mobile ads. But probably the biggest part of digital marketing is social media marketing that can help businesses reach billions of people at once.

So let’s talk about how you can use social data derived from your social media stats to launch a successful digital marketing campaign.

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5 Easy Fixes That Will Boost Engagement on Your Social Marketing Videos

Social Marketing Videos

When it comes to video marketing and social media, one of the most common complaints I see brought up – by content creators and businesses alike – is the issue of underperforming content.

In many instances, it has more to do with unrealistic expectations than anything else. Like people expecting 10.000 followers after putting out consistent video content for only two months.

But more often than not, it’s due one or two critical failures in their production process that ends up working against them and undoing the hard work they’ve put into creating said quality videos in the first place.

For example, you can make an excellent animated explainer video, but if it’s based around an utterly unappealing subject to your audience, nobody will click on it. Or you can be funny, and charming in your Instagram live videos, but if you fail to promote them, it’s unlikely that people will show up.

Being aware of these issues and their respective fixes are the initial step in growing any social video marketing strategy that has already figured out the bulk of the production process and is only in need of refining a few of the kinks that come from not readily evident sources.

To help you with that, I wanted to share with you five easy fixes that will undoubtedly help boost engagement on any social marketing videos you are putting out.

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Ephemeral Content Development: How to Utilize FOMO Strategy in Brand Marketing

Ephemeral Content

With its soaring active user count, Instagram has become the hottest social media property. And a lot of the platform’s growth can be attributed to the rising popularity of ephemeral content. As more and more people gravitate to both creating and consuming this type of content, brands have also jumped on the bandwagon.

If you haven’t crafted an ephemeral content strategy yet, this article serves as a guide to how you can use the trending format to grow your brand, and ultimately, your business. 

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5 eCommerce Marketing Trends That Can Help Boost Your Online Sales

Ecommerce Marketing Trends

Have you ever played or heard of a battle royal game called Player Unknown Battlegrounds (PUBG)? Bunch of players dropped on a large map with a constantly changing environment, fighting to be the last one surviving. Either you adapt to the environment and fight for your survival, or you die.

This could be an exaggerated comparison. However, considering the competition and desperate need for survival, the game is not different from the eCommerce market today. In the eCommerce arena, you are not just competing with the players of your corresponding level but also the pro players who have already captured a huge section of the map. If you are not watchful, the opponents will take no time to load their AWM (eCommerce marketing ideas) and outrank your business after looting your body (customer base).

Just think about where are you in the map of current eCommerce adventure. Maybe you have just set up an eCommerce store recently, or maybe you have been in the market for a while now. Regardless of your business age, nothing works better without building an impressive plan. A plan that will help you leverage every marketing opportunity of what that is left of 2018. More importantly, a plan that will help you to stay prepared for what 2019 have in its store for you.

Hence, here are the five biggest eCommerce marketing trends of 2018 that will also help you to survive the market in 2018 and generate innovative eCommerce marketing ideas for the next year as well.

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Get Noticed: The Top 6 Marketing Channels for App Promotion

App Promotion

After you’ve poured blood, sweat, and tears into creating your app, now comes the fun part of marketing your product. You’ve brushed up on the many different marketing routes to take, but which ones will be the best ones to catapult your app to the top?  

While the possibilities seem endless, endless possibilities are not what you want, or need, on your marketing roadmap. Instead, a sort of pecking order should be employed, itemizing which marketing efforts are going to be most advantageous for your app. Bear in mind, these endeavors will vary based on your app’s category, as a mCommerce app will need completely different marketing techniques than a gaming app would.  

Marketing teams are at the crux of this decision-making process, and therefore it’s vital to have all the ducks in a row before the marketers select the right ducklings for the job.

And now the exciting part. We’re addressing the most worthwhile marketing channels for you to add to and employ in your strategy.  Some of the below choices may have you saying, “well yeah, obviously” but au contraire–what’s obvious to you may not be to someone else, and what’s obvious to someone else may not be obvious to you. So, let’s get cracking and market your app like crazy.

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The Ultimate Guide to Social Media Scheduling

Social Media Scheduling

Social media marketing is one of the most effective digital strategies that brands consistently use to generate more traffic and customers. Every business is doing it differently, some better than others. The results? Well, the results are directly proportional to the quality of the strategies, content, and marketing of the company.

Planning your social media activity ahead is a smart choice, especially because you can effectively strategize your future posts using various professional tools that’ll do the job for you. We’re experiencing the age of automation, and in digital marketing, every successful business is trying its best to effectively design and automate their content schedule.

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4 Marketing Strategies that Every Online Store Owner Needs to Know

Marketing Strategies

In e-commerce, building your digital storefront is no longer the main challenge.

With today’s lineup of e-commerce platforms, plugins, and themes, anyone can set up an online shop without writing a single line of code. 

However, just because you can create a fully functional online shopping experience, doesn’t mean you should expect to close your first sale on the same day.

After getting your online store up and running, the bulk of your time will be dedicated to bringing in potential customers. Quite frankly, this is a daunting challenge to those who are untrained in the landscape of online marketing. 

If you never ran a successful online marketing campaign before, you’ve come to the right place. In this post, we will discuss the top 4 marketing strategies that online store owners can run on a budget. 

Let’s begin.

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5 Ways You Can Curate Your Instagram Feed Like a Pro

Instagram

With an increasing number of users, new features being added to the app and a new ad algorithm, Instagram has proved that it will be around for a long time. For business and personal brand, you definitely want to leverage on this and make a good use of the benefits Instagram has to offer. 

Every successful business wants to build a unique brand and have an Instagram feed that captivates their audience attention. Especially a business account where you really need to employ every social media strategy you know to boost your brand. With the increasing competition between newbies and already established companies (that has a great marketing team including veteran website designers, digital marketing guru and all) you need to step up your game to keep up with the pace. 

Even without having a competitor, as in you only have a personal account, you still want to look awesome online and have a stunning feed. Curating your Instagram feed like a pro is not limited to business accounts; you can also decide to give a nice aesthetic to your personal brand. 

So what are the proven techniques to nice up your Instagram feed and have a reputable brand online? Continue reading as you are about to get first-hand info on effective tips to help your social media career. 

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5 Proven Ways To Gain Quality Followers On Instagram

With over 800 million monthly users, Instagram has changed from a visual platform to an actionable marketing tool for businesses to reach their potential clients. Using Instagram for business isn’t an option these days. 

No matter what your product or service is, you may want to promote it on one of the fastest-growing social media platforms. When it comes to scaling results, most business owners believe that the more followers on Instagram you have, the better. 

Gain Quality Followers On Instagram

It seems logical on the surface, but proficient marketers know that quantity doesn’t mean quality. As many brands want to increase the following count faster, they often buy fake followers. However, to convert followers into customers, you need to attract a loyal audience. There’s no need to outsource calculations to understand: quality beats quantity. 

To grow your brand on Instagram, you don’t need to spend much budget on running ads. The secret is to keep a focus on attracting quality followers Thus, nurturing great relationships with your followers is a must. 

Here are five proven ways to gain quality followers on Instagram.

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