How Influencer Marketing is Better Than PPC Campaigns

Influencer Marketing

Influencer marketing is the most effective and popular type of marketing preferred by online marketers across the globe. In 2017, 86% of marketers used this form of marketing and out of them, 92% of marketers reported that this form of marketing has been highly effective for them.

Because of this, 63% of companies have reported an increase in their budgets for influencer marketing. This implies that brands understand the significance of influencer marketing. It is arguably the best way to gain and retain customers.

On the other hand, when we talk about pay per cost (PPC) advertising, the traffic converts 50% more than organic traffic. Also, it is easy to measure, monitor, tweak and track PPC campaigns. When businesses want to see campaign results as soon as possible, then it is best to go with PPC advertising. It is the fastest method to run a campaign and get results almost immediately.

There are a number of ways to generate traffic, but PPC and influencer marketing have grown as the most popular ones. Each of these forms of marketing have their own pros and cons. But in general, influencer marketing is possibly the best way to go for. This post will show you why and how influencer marketing is better than PPC campaigns.

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What I Learned from Creating Social Media Marketing – The Movie

In case you missed it, I directed Social Media Marketing: The Movie. It was released on March 27 of this year and you can view it below:

Why did I make the movie? To explore the business side of social media marketing.

I spoke with some of the top thought leaders in the industry: Jay Baer, Michael Stelzner, Brenda Ster, Joel Comm, Mari Smith, Sue Zimmerman, Leslie Samuel, Sunny Lenarduzzi, Viveka von Rosen and Amy Landino.

And boy, I did learn a lot.

In this article, I’ll go over a few of the things I learned from making the movie.

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7 New Features and 4 Best Ways to Better Instagram Stories

Instagram Stories

Would you be able to believe that Instagram Stories has outpaced Snapchat? No… Right? But that’s the truth. It actually took 6 years for Snapchat to reach 150 million daily active users which Instagram Stories managed in just first 6 months of its launch. Unbelievable!

Instagram Stories is only 1.5 years old and it has already acquired 300 million daily active users. Wondering, what makes Instagram so popular amongst the users, especially amidst the millennials? On top of it, businesses have also entered Instagram dynasty to increase the user base and improve their social network. In the year 2017, over 50% of the businesses published stupendous stories on Instagram.

Whoooo doesn’t like Stories? In fact, marketing today is all about storytelling. Stitching of images in one frame and presenting it in front of users is one of the best tricks top digital marketing companies are using to engage millions of users and get connected.

It’s not easy to represent creative and innovative ideas on the table and shape it to attract users. But when you are doing marketing activities on Instagram you are open to ample of enthralling features which gives a complete makeover to your idea making it more appealing and attractive- the way users like to see.

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6 Smart Ways to Boost Your Website Traffic Without Spending Too Much On Advertising

Search engine optimization is a challenge for many business owners. It is a very complex set of tasks and to top it all off SEO changes dramatically all the time, so the fundamental best practices are often very very similar from year to year, but there’s always nuance. Rand Fishkin, Moz.

Boost Your Website Traffic

For every professional trying to succeed, the path is full of minor and uncommon challenges. Whether it is a Fortune 500 giant or a small business, the challenges remain the same because we all thrive on the World Wide Web. SEO remains the same for all kinds of websites whether it’s one that comprises of hundreds of pages, or a one-page site.

70 percent of the links users click on are organic because they ignore paid ads. This article contains success stories, tips, and measures you can take to rank your website higher without paying a dime in advertising.

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The Best Time to Submit Your Posts on Social Media Platforms

In this current age, we are all addicted to the internet and more clearly- the various social media networks.

Social Media Platforms

These are the elements that have taken the incarnations of mobile applications and are currently residing in our smartphones. And interestingly, we could now spend hours and hours, all alone, but in the company of our smartphone, chatting to those whom we have never ever met (otherwise, sometimes).

But even in your net-surfing course, did you ever consider the benefits of these multiple social media platforms?

Never! You didn’t get time for this; isn’t it?

Well, while you were busy posting your vacation pictures or mid-night snaps, the businesses of the world have already found ways to harness the fast-flowing river of various social media platforms.

For instance, researchers have proved that Facebook is turning to be the next digital marketing giant.

Apart from Facebook, other popular sites such as Twitter, SnapChat, Pinterest, and YouTube etc. have also developed their own unique audience which is capable of turning a business into a brand.

So, in this mayhem, are you too an aspiring business using the various social media platforms for their benefits? Congrats! You have come across one of the best ideas to promote your business and which could be absolutely free of any expenses.

However, there could be times when your posts (photos, videos, texts etc.) fail to get an appropriate audience for your websites. Is it so?

At this point, you need to formulate a few strategies to help your content reach your customers. This, in turn, would get you a better online presence and help you gain your target audience.

Here, in this article, we have outlined the best times and days which are appropriate for your content to be posted on various social media platforms.

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How to Use Instagram Effectively to Boost Your Company’s Visibility

A CNBC study conducted in January revealed that brands increased advertising spending by 65 percent on Facebook, LinkedIn, Twitter and Instagram in 2016 over 2015. This pattern has only continued in 2017, where social media advertising is suspected to hit record levels.

Use Instagram Effectively

Across the wide variety of platforms, Instagram has been the place of the most significant spending growth for advertisers. The reason is that Instagram is growing! And fast! Consumers appreciate its streamlined, simple feel.

It is the perfect hybrid between Twitter and Facebook because you get images and videos while keeping written content small. The following steps will help you optimize your Instagram ad campaign to take advantage of this rapidly expanding platform.  

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How to Use Social Media Live Videos to Improve a Company’s Brand Quality

Social media live videos are the most effective way to add a sense of urgency and exclusiveness to your marketing.

Live videos create a unique, demanding, and exclusive real-time experience that compels your audience to comment and interact with you. It will, in turn, merge individual audience members into a large community.

In this article, you will learn how you can use live videos on various social media platforms like Facebook, Instagram, Twitter/Periscope, and YouTube to grow your brand and build a better relationship with your audience.

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Click, Upload, Earn, and Repeat. Use Instagram to Your Advantage

The community of marketing has seen a paradigm shift, and there is another prime pattern that is taking shape, and that is Instagram advertising.

Use Instagram to your Advantage

Millennials are earning more money than they can from standard 9-5 jobs; many brands and companies have a ground to stand upon for Instagram alone.

Today I will grant to you the systems on how you can integrate Instagram advertising for your site, business, or association and grow your income.

Online networking system is managed by companies as a source to set up their essence and predominance. Nevertheless, they are adopting the wrong strategy. A few customers are missed in light of the fact that you didn’t have a solid online social networking plan.

Driving activity and traffic through social networking websites is a form of art and something that needs an expert. Instagram is a group of probable clients and today I will share the insights on the techniques to make an insane measure of traffic through Instagram alone.

This article is full of research and analysis to help you understand and execute your Instagram advertising systems the right way.

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How to Grow Your Brand On Instagram?

Social media is already a dominant force in changing how businesses grow and advertise their products and services. And Instagram is one of the social channels playing a key role in this. With more than 500 million users, Instagram provides a great marketing platform to reach potential customers from every corner of the globe.

Images rule on Instagram. The most successful brands use strong, striking imagery – and increasingly short form video content – to emotionally connect with people.

Read our top tips on how to grow your brand on Instagram, for free!

Grow Your Brand On Instagram

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