In today’s marketing world, the words on everyone’s lips are ‘sentiment analysis.’ As businesses strive to get ahead of the competition by earwigging on their customers – and potential customers – sentiment analysis is rapidly rising up the ranks to become the most important tool in a marketer’s arsenal. It’s no wonder then that there are so many different tools out there as software companies race to get on board with this hot new trend. Sieving through all of these tools can be time-consuming and frustrating when, having chosen the right one, you discover that it’s outside of your budget. Here are eight best sentiment analysis tools by range to allow you to choose the right tool.
It’s easy to lose track of time and projects when you are managing your content marketing projects or any project as such. But with a project management tool, things become somewhat easier. You need to access to project management tools to keep your projects on track, but before we get to what are the best tools and how tools can be helpful, let’s first have a look at content marketing in general.
As we approach the end of the year, here are the content marketing trends that will continue to stay always:
- Keep your content ready for voice search
- Content marketing and artificial intelligence
- Collaborating with influencers for content marketing
While content remains relevant to marketing, we need to take care of how content is created and distributed. Marketers need to take care of their content marketing strategy. Think about it: creating a blog post that grabs organic traffic and has links to your product or services will always help in generating leads with time.
Creating content should probably interest your audience to read. There may be many content marketing challenges and from my experience, some of the biggest reasons why content marketing projects fail include:
- No content in the pipeline
- Tracking deadlines
- Coordinating workflows
- Managing resources
- Bottlenecks in the content creation process
- Communicating with team members and stakeholders
Pertaining to the reasons behind the failure of content marketing projects, adding a project management tool to your content marketing efforts can solve a lot of these.
“The customer’s perception is your reality. What they think about your products, MATTER. If you don’t put your customer’s perception first, THE GAME IS OVER.” – Sharfaraz Ahmed
Social listening is all the rage, and it is constantly expanding as we learn more about it. We need to start taking what our customers think into account. That includes what they are saying about us and our companies online. The only way to grow is to adapt and evolve. The only way to do that is to actually listen to the people you are trying to engage with. Sentiment analysis is probably the best form of social listening, and it is something I will always vouch for. But what is it, how does it work, and is it actually beneficial to you?
What You Will Learn
Before I hop into all the details, please read through a brief rundown of the topics that I will be covering in this guide:
- What is sentiment analysis?
- What the point in it is?
- How it can boost your business?
- The setbacks
Even if you are well-versed in managing content creation teams, it could be that you’ve overlooked some of the free tools available that could improve your team’s performance. There’s a bucket-load of apps and software out there that can enhance team efficiencies and add value to your clients, with some being free and some paid.
Do you really need to financially commit, though? With some of the free tools offering very similar qualities to their premium, paid counterparts, these cherry-picked 5 free tools for managing your content creation team could be exactly what you’re missing:
- Google Docs
It could be said Slack is just another communication tool to add to the pile, and quite honestly, there are many, many out there that are only replicas of outdated ones. So what’s different about Slack?
Millennials are a tech-savvy generation with strong purchasing power and it is believed to reach $1.4 trillion by the year 2020. Companies spend an enormous amount on millennial marketing for obvious reasons. If you want to make the most of your marketing efforts, you should communicate with them effectively. This is a challenge for most marketers.
But the good news is that instead of looking for newer methods to market to millennials, marketers can leverage the age-old marketing channel – Email Marketing.
Here’re Some Interesting Facts –
- According to Adobe Email Consumer Survey, millennials are gripped with email and prefer to be reached by email for work
- It was discovered that one-third of millennials prefer to email rather than Slack, phone calls, or video
- More than 50% of the millennials falling under the age of 18 to 24 check their email in the morning while in bed, and 43% of millennials aged 25 to 34 reported to do the same.
Hence, it’s no wonder why email is the most loved communication channel for millennials.
Unknown too many, there are quite a few ways in which your site could encounter a security breach. One way this can happen is by using unsupported or outdated plugins and themes.
Therefore, it is crucial to keep an eye on security, primarily when working on a platform such as WordPress as they have a vast audience and hence potentially a significant amount of security breaches.
Below is a list of essential security plugins for WordPress websites. The list includes both free and paid plugins, as well as well-known popular plugins with contrasting lesser-known plugins all of which can help provide your WordPress website with varying levels of security.
According to Statista, by 2019, the number of smartphone users will be more than 5 billion. With mobile internet usage exceeding that of desktop, app owners and businesses should focus on mobile push notifications.
What are Mobile Push Notifications?
Push notifications are one of the most effective tools to deliver actionable, personalized, timely and relevant content. For all intents and purposes, they are profoundly disruptive.
Should digital marketers use mobile push notification services in 2018? Yes!
Push notifications can boost app engagement by 88%. Let me run some more numbers for you.
Being a UX designer, it might seem that keeping your visitors busy is a harder task to accomplish. Even after a huge contribution by UX designers, users are demanding more from the interfaces they encounter. To overcome this big problem, designers are endeavoring to satisfy the users who are looking forward to having an exceptional user experience.
To improve the web designing workflow, we have picked together a list of amazing UX examining tools that are helpful in evaluating the user experience of websites. You can try these tools as your ideal website optimization weapon to get outstanding evaluation results. All these tools are poised to bring a revolution and projected to be used for many more years to come. Read More
Back in the day when I was new to the Google Analytics, I would often stare at reports for hours not knowing what to do.
Until I came to know about KPIs…
Google Analytics has various metrics & dimensions, so it’s very easy for anyone (new) to get lost in a sea of reports.
But once you define your business KPIs, you now have a clear goal & know which report to look at.
Monitoring the right metrics will help you save time & most importantly, achieve your business goals.
In this article, we’ll be looking at some of the important KPIs you can start monitoring in Google Analytics.
These metrics can help you answer questions like
1. Which channel is giving me more returns?
2. Are visitors engaging with my content?
3. What time does the user take to convert once he visits my website? & more.
But before that, let’s understand KPIs.