With any of your marketing efforts, you want to be sure you’re getting a positive return on investment (ROI). This is especially true when you’re paying for advertising.
With a pay-per-click (PPC) campaign, it can seem difficult and overwhelming to determine if your investment of time and money is paying off. So, let’s look at various ways you can track and measure the efficiency of your PPC investments.
Just to get on the same page, let’s define PPC. This is a form of Internet marketing in which you pay a fee each time your advertisement is clicked on by a user. Basically, you’re paying to get visitors to your site, rather than having them arrive via an organic search. One of the most popular forms of PPC is search engine advertising. This lets you bid for ad placement in a sponsored link when a search includes one of the keywords related to what your business is selling.
For instance, if you have an online clothing store, and someone searches “women’s cotton pants,” your business advertisement appears in the search engine results.