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The Essential SEO Tips and Strategies for 2019

SEO remains one of the most pressing digital marketing strategies for any business.

Google receives over 68,000 searches per second on any given day. (Source)

Search engine optimization is no child’s play, and most SEO practitioners know it for a fact. Gone are the days when stuffing a bunch of keywords was equal to hitting the jackpot.

Search algorithms continue to evolve, and it’s vital to keep pace with the latest which an expert like Damon Burton can help you give the digital marketing strategies you may need for your business. Before understanding how to apply what’s new, let’s first delve into the core objectives of SEO.

Link Building

Back in 2013, getting featured in the Top 10 search results on Google was a pretty straightforward task – do some killer keyword research, use the right meta tags and have a ton of backlinks to high-authority websites.

Just like the world around us has been changing and evolving, so has Google! Their engine has become more efficient; the crawler has become more intelligent, and the involvement of Google’s machine-learning AI system means that the criteria for ranking are constantly being re-evaluated for improvements.

Now, in 2019, it’s just not enough to have a well-structured site with all the right keywords and necessary backlinks! Thanks to Google’s ever-evolving algorithm, we have to stay up-to-date with all the latest improvements and apply those changes to our website frequently.

However, if there’s one thing that has remained constant all this while and has been proven to improve your ranking, it’s the process of building relationships with other relevant, high-ranking websites.

Yes, that’s right – I’m talking about link-building!

Though it is one of the oldest SEO techniques and has been proven to increase your website rankings substantially, many website owners underestimate link-building or think that it is dead – that’s why, today I will tell you why it is not, and how you can start doing it too.

Note: Link-building is a time-consuming process and takes time to show results. You can post a lot of unrelated links on your website to see a spike in traffic, but keep in mind, Google is intelligent and WILL penalize if you for promoting irrelevant backlinks on your website.

Also, nothing tells Google you are ‘relevant’ better than other authorized websites linking to your page through related articles!

Are you curious to know how this can be done? Then let’s take a look at some of the top link-building trends to look out for in 2019.

Many people understand how important SEO can be to their website, but not many people understand the importance of tracking the success of their SEO campaign. If you do not know whether your SEO campaign is successful, how will you know what to do moving forward?

You need to know what is working and what is not so that you know how to make the most of your time. You are going to want to replicate what is working and ditch what isn’t.

SEO Campaign

The first thing that you need to understand when you are in the beginning stages of your digital marketing strategy/implementation, is that you are not going to see results overnight. It is going to take a lot of work and time put in if you want to see the desired results.

In order to track your SEO success there are a few important things you need to do:

Do research ahead of time so that you know what to expect
Track what keywords you are ranking for
Check the organic traffic you are receiving from those rankings
Check the value of those keywords
Check the quality of that traffic coming to your site

This is much more than simply tracking the traffic that is coming to your site. I am going to go in depth about each one of these aspects and exactly how you can track your SEO success.

Multi-Location SEO

From managing multiple landing pages to building relevant local links, optimizing a franchise business for search engines is not easy. Your goal is to build a local SEO strategy for each business location and, at the same time, maintain brand consistency. Most importantly, you need to use your business data across multiple landing pages without duplicating it.

Here are some basics of franchise SEO you need to know when starting off.

Organizing Website Architecture

There are numerous practices franchisors use when building multi-location websites. For example, some decide to create individual domains for each location. Even though this strategy may help you rank higher for local searches, managing multiple assets simultaneously can be tedious. Moreover, searchers may be confused about seeing a bunch of domains for one brand.

Are you desperately trying to improve your website traffic but can’t figure out a way to achieve that aim? Have you tried to make your website more appealing only to see your effort go nowhere? Do you want to know how you can boost website traffic effectively within a few weeks?

If you have silently nodded your head in agreement to the above questions, you are not alone. There are millions of website owners like you who want to attract traffic to their site but don’t know where to begin.

In this blog post, we will reveal four effective strategies that can help you to boost your website traffic without any content modification.

#1. Build a Social Media Presence

Social media is the most effective platform to gain recognition online, build a community of like-minded individuals and also improve the bottom line. However, not many business owners leverage from social media to promote their services.

Learning new ways to improve your search engine ranking can be ecstatic, exciting and promising at first glance, but taking a crack at it will tell you it is not as easy as it seems. And such is the case with link building through blogger outreach as an SEO tool.

Search engine optimization (SEO) has become a very important aspect of online marketing ever since the internet became a “thing” and search engines – especially Google – launched to make the Internet easier and more efficient to use. Utilizing several SEO tools has become an integral part of online marketing as your search engine ranking is directly proportional to the traffic your site gets.

Digital Marketing for Medical Websites

The medical field is a tough cutthroat industry that requires smart marketers that have a really good understanding of the digital marketing landscape. Some niches like medical spas, supplements, plastic surgery can be more competitive than other areas. Some companies have healthy budgets that can be hard to compete with. But don’t let this scare you if you want to succeed in these areas you can with time and hard work.

Below are the areas I recommend as a starting point to gain more search engine traffic for your efforts.

E-Commerce SEO Strategy

According to Statista, global e-commerce sales reached $2.3 trillion in 2017 and they’re expected to jump to astounding $4.88 trillion by 2021. Given these facts, we can conclude that the e-commerce sphere is expanding impressively fast. And, with it, the number of your competitors also grows.

As most of your customers never scroll past the first page of Google’s search results, just having a nice e-commerce site is not enough for you to increase sales. To grab your target audience’s attention, you need to optimize it for search engines and boost your rankings.

Here is how to build an SEO strategy that will skyrocket your sales.

When running a business online, SEO is undoubtedly one of the most effective ways of generating quality traffic. While you work towards employing the best SEO tactics, there are those that will affect your ranking in Google search results. You can begin with basic tactics such as good meta tag descriptions, quality content, and HTTPS.

However, you ought to be more careful with dangerous SEO techniques that can be easily detected by the Penguin, Panda, and other Google algorithm s. This article takes a closer look at some of the SEO techniques to avoid in 2018.

Gantt Charts for SEO

Every SEO campaign requires a certain level of preparation and planning. Oftentimes, it includes keyword selection, writing strong page titles and meta tags, developing, implementing a link building programme and what not. The entire process of devising a kickass strategy could be both challenging and arduous without proper planning and tracking.

Hubspot explains a good SEO strategy as the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching.

These days many teams have started using Gantt chart software to plan, run, and control their SEO strategies. To all those, who don’t know much about Gantt charts, we have a brief overview for you.

4 Highly Effective Link Building Trends to Lookout for in 2019

The Ultimate Guide to Tracking SEO Success: Why Tracking SEO Success is Important

A Complete Guide to Multi-Location SEO for Franchises

Organizing Website Architecture

How to Do Digital Marketing for Medical Websites

How to Set an E-Commerce SEO Strategy to Explode Your Sales

10 Dangerous SEO Techniques to Avoid in 2018

How to Use Gantt Charts For Your Next SEO Campaign