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8 Deadly Sins of Link Building

The ultimate aim of any website owner is to drive more and more traffic to his website and bring it to the top of search engines. There are many methods available by which one can achieve this but one of the most famous methods is link building.

Link Building

In fact, a study shows that 72% of CEOs believe link building is a key ranking factor. It is the process of linking your web page with third party web pages that have relevant content. This is an effective way in which a user can surf the internet. These links are used by the search engines to access one website to another.

Thus, link building will not only increase your website traffic but also enhance your search engine optimization (SEO) efforts and domain authority.

However, link building is probably one of the hardest parts of an SEO specialist’s job.

Link building can be metaphorically related to walking through a balancing rope. A perfect balance will take you to the other side. An inch here or there, you are bound to fall. If done in the right way, link building can tremendously boost your website traffic and improve search rankings.

However, there are certain NO’s of link building that if not adhered to, can ruin your entire SEO efforts and even negatively affect your page rankings. Below are the 8 deadly sins of link building.

Most often digital business owners don’t really know how SEO works, and so they underestimate its importance. While at the same time, SEO experts don’t take the time to explain all the details related to optimization, and thus don’t show its power and what it can do for a business. That leads to miscommunication and unmet expectations.

So, I wanted to make things clear and help both specialists do their work better, and business owners feel more comfortable giving SEO a chance so that they can all use it to their advantage.

That’s why I conducted a research and interviewed SEO experts, and saw some tendencies in the answers they gave. Let me now share with you the 7 most common false expectations that clients have when they hire an SEO agency.

Getting high-quality backlinks might just be the most challenging part of SEO. Asking site owners to risk their credibility on referring you is a big deal.

Manual outreach for backlinks takes a lot of time and finding sources that care about what you have to say can be challenging.

Build Quality Backlinks Using HARO

On the other hand, it’s extremely difficult to get backlinks without manual outreach. If you don’t utilize any kind of backlink outreach strategy, you’re relying on other people to find your content and do the work for you!

Thankfully, HARO exists and it’s making backlink outreach easy for those who have been able to capitalize on it.

Within the broad arsenal of digital marketing tactics, link building still retains its place as a very useful weapon. Not only does it yield SEO benefits, high-quality backlinks can also positively impact digital PR endeavours and referral traffic results.

Scale Link Building

It’s therefore hardly surprising that link building has become popular with businesses of all shapes and sizes. And when many take their first, tentative steps towards building links, their strategies tend to be quite bespoke, narrow in scope, and short-sighted. However, there comes a point when marketers need to think big and scale-up their link building activities if they’re serious about taking on the competition dominating the search engine results pages (SERPs).

Not so long ago, the idea of scaling link building activities conjured images of spambots, forum links, and mass-automated outreach emails. Due to smarter algorithms, tighter regulations, and a more acute public awareness about what automated outreach looks like, these tactics just aren’t viable anymore. It has become harder to pull the wool over the eyes of switched-on webmasters, and this has resulted in a greater demand for unique and well-constructed content.

So, against this backdrop, how can marketers scale their link building activities for long-term success?

Well, here are three tips to set you on the right track:

8 Deadly Sins of Link Building

7 False Expectations that Clients Have When They Hire an SEO Agency

Why HARO Should Be Your #1 Source for Quality Backlinks

How to Scale Link Building Activities for Long Term Success?