How to Leverage Social Media and PR to Boost Events for Non-Profits

Social Media and PR

For decades, non-profits have struggled to find an effective solution on how to attract audience attention. Fortunately, modern digital technologies facilitate marketers’ efforts in this field. Today, every non-profit organization can achieve great results utilizing various social media and PR tools.

When the advertising budget is close to zero, it’s crucially important to set the right priorities and wisely allocate resources. Even one small error can turn out to be a barrier for implementing a noble mission.

If you want to know how to promote events for non-profits without making mistakes, check the following useful tips.

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How AI Can Help You Perform Better in Social Media Marketing

Social Media Marketing

The world has seen a significant increase in the field of artificial intelligence in recent years. Now millions of people are connected to social media channels and marketers find it as an opportunity to reach their target audiences.

These days having a social media account is as mandatory as owning a cell phone. There is no surprise that marketing agencies are greatly inclining towards social media marketing. The problem is how you will evaluate your target customers among billions of social media users. The answer to that query is artificial intelligence. Businesses are now hugely adopting AI systems and the trend will expand further in the coming days.

As social media platforms started to grow, numerous tools started emerging in the market and their aim was to grasp customers from these platforms. AI that is penetrating slowly in every other tech and non-tech field has found its way to the social media channels.

Marketers are hunting for new customers and gathering consumer’s data. If marketers want to gain advantage from these channels, they need proper tools to collect that data. However, the volume of data is so huge that it is almost impossible for brands to accumulate that. That is the reason why the industry is drawing more towards AI techniques and AI-powered tools.

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Did an Oopsie? Here’s How to Manage a Social Media Crisis

A social media crisis is common yet it can break a brand’s reputation in minutes. There are numerous factors that could cause it such as catastrophic marketing fails but most of the time, it springs from inappropriate content posted online or action is done by a celebrity, public figure, or brand.

Bad news spreads on the internet like wildfire and waiting for a social media crisis to go away on its own will never help: once it’s out there, it’s out there for good. Social media marketing fails, no matter how long ago, have a chance of resurfacing even at the slightest provocation or reminder.

Remember United Airlines’ drag and drop incident with Dr. David Dao? It still feels recent but that issue is almost two years old already! And so is Kendall Jenner’s Pepsi ad gaffe which spawned parodies and garnered enough backlash that the video was taken down almost immediately.

Social Media

PR blunders are unavoidable, and social media platforms can be a great tool to help manage it.

Here are a few tips to help you quell down public outrage should your brand be in hot water.

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13 Clever Ways to Repurpose Content Like an Expert

Are you creating tonnes of content and yet struggling to get the desired results? In 2018, only 20% of B2B marketers rated their content marketing approach as very successful. 

Content Marketing

Its hard for content marketers to scale up while producing quality content.

A smart technique to squeeze the most out of existing content efforts is to repurpose it. 

Content repurposing is the art of repackaging current content by presenting it in an all-new way. With a plethora of content marketing channels and types, repurposing helps amplify content performance. Here are some benefits of repurposing content: 

Improved Search Rankings 

Creating many versions of a content piece helps target specific niche keywords. These adaptations have the potential to get more backlinks and publicity for the business. 

Get More Reach 

There are occasions when a piece of content is terrific but does not reach a large number of people. If it’s a blog post then it won’t have access to an audience that frequents YouTube, for instance. Re-doing content ensures users can see it across online channels. 

Showcase Niche Expertise 

Creating several variations of a content piece helps strengthen authority in a niche. Repetition can earn visibility as well as brand recall.

Not sure how to weave content repurposing into the marketing mix? Here are ways to reuse content assets like an expert:

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Generating Quality Free Backlinks for Your Ecommerce Website: Important Aspects to Consider

Ecommerce Backlinks

Search engine algorithms continuously get better by dictating the best SEO practices and punishing the wrong ones. But there are few practices that are never outmoded. Quality backlinks are one of them. If you are running an eCommerce website with the ambition of getting on top of the search ranks, backlinks will be irreplaceable. E-commerce sites that need to target Google search rank for more traffic and sales, find backlinks even more crucial for their SEO strategy.

But only backlinks cannot make a substantial effect on your search rank. It is the quality and relevance of those links that matter most. So the real concern will be about finding quality backlinks for your e-commerce site. Before explaining this let us see what backlinks are and how to differentiate good links from the bad ones.

What Precisely are Backlinks?

External Backlinks

Backlinks are nothing but the websites that allow your website link to get published and remain accessible so that anyone by clicking on them can navigate to your website. Such links are published by the websites to enhance relevancy and make the user experience better. This also shows that other quality websites consider your website to be relevant and important for a certain context.

Let us explain how backlinks work really. For example, when a reader reading on Turkish lamps on a website can come across your website link and by clicking on that he can come to your store selling Turkish lamps. If your e-commerce store is found to be relevant and useful for certain products and related contexts, other websites can give you backlinks from their web pages.

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How to Succeed via #Hashtag Marketing

Hashtags

Since 71% of social media users use hashtags, this social feature is a powerful tool that marketers can leverage in many different ways. The smartest hashtag marketing strategies will provide tremendous benefits for the business that implements them, the primary positive results being:

  • Improved brand awareness
  • Improved brand reputation
  • Improved content quality and value
  • Effective content segmentation and personalization

Obviously, the better the strategy the more potential results. Social media marketing is no longer a “should” but rather a “must” for every business, marketer, or entrepreneur who dreams for successful brand exposure and positioning.

If you’re wondering how to succeed via hashtag marketing, you’ve landed on the right spot.

In today’s post, I’m sharing essential hashtag marketing strategies and tips that’ll help you stand out from the crowd and outperform the rest of your competitors.

Don’t waste your time, or mine – implement what you learn here and take your hashtag marketing campaigns to the next level!

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The Effects of Artificial Intelligence on Social Media Marketing

social media

Every other day we come across a new trend that has been made viral through multiple social media platforms. Sophisticated algorithms are designed for these platforms that dig deep and can get in-depth analysis of changing trends.

Smart bots that execute through machine learning algorithms on social media platforms can track and analyze real-time trends and transform the raw data into perceptible information.

It is believed that AI machines are replacing jobs of humans and these machines are often misinterpreted as robots, though the robots are actually controlled through AI mechanism. The truth is that AI devices are creating more opportunities by introducing more challenging positions, now people are needed to get more smart and sharper than they were used to be.

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How Social Media Harms Your Mental Health

The Internet has given us something extraordinary. With a touch of the button, we can get any information. We have all the answers to the questions that we may have. Also, the Internet has made a revolution regarding communication and especially our approach to communication. Now we can communicate with anyone through voice or video.

Even, we can already know about the friends we have not seen for years. All this is made possible by social networks, which are becoming more and more important in our lives. While social networks have facilitated our lives regarding access to information, communication, building friendships, it seems that social networks are threatening our mental health.

Moreover, it seems that this problem is becoming more and more popular for our mental health every day and that people are not yet aware of the consequences that social networks can bring.

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5 Ways to Lead a Successful Webinar Through Social Media In 2018

Webinar Through Social Media

Be it any successful lead generation formula or an academic conference, a webinar is something which is one of the most buzzing digital trends of the contemporary era. But, all the perks of any webinar goes into vain when there’s no qualified audience available for it. So, if you are going to lead a webinar at any time soon then to ensure that there is a perfect audience for you is quite obligatory. In such a scenario, if you want to entice a remarkable section of people then social media could be one of the finest options!

Yes! You read it right. Social media is not just for communication and promotion. It can be even an integral approach to increase the webinar attendance.

Do you want to know how? Then, just read ahead:

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The Ultimate Guide to Social Media Scheduling

Social Media Scheduling

Social media marketing is one of the most effective digital strategies that brands consistently use to generate more traffic and customers. Every business is doing it differently, some better than others. The results? Well, the results are directly proportional to the quality of the strategies, content, and marketing of the company.

Planning your social media activity ahead is a smart choice, especially because you can effectively strategize your future posts using various professional tools that’ll do the job for you. We’re experiencing the age of automation, and in digital marketing, every successful business is trying its best to effectively design and automate their content schedule.

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