The Ultimate Guide to Keyword Selection

Keywords are the foundation of every SEO campaign and are used to drive targeted traffic to your website. To select the most appropriate keywords for your business you will need to understand how your clients think to generate ideas and options best suited to your business.

 

Keyword

Head Keywords

These are keywords that consist of one word and represent large categories. One-word searches like “cars” or “bugs” are searched millions of times a month.  

The search intent behind these words can mean just about anything, so they are typically phrases that are not pursued because the conversion rates are extremely low. 

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Everything You Need to Know about Google Local Services Ads

Google Local Services Ads

If you have never heard of them before, this is the perfect time to learn about Google Local Services Ads that are placed right at the top of search results. You should care because when LSAs are present, 25.3 percent of clicks go to paid results. But, when these are absent, the number goes down to 14.6 percent. 

Google Local Services is a pay-per-lead advertising platform that was initially called Home Services ads when it began as a beta test back in 2015 in the San Francisco area. Back then, businesses had to complete a screening process before they could secure a listing under these Home Services ads.  

The screening process checked if the licensing and insurance requirements were met and carried out criminal background checks for employees. When consumers look for a contractor through these ads, they could call a business directly or compare the pricing form up to three businesses. 

Since then, the look and the process of Local Services ads have changed. A consumer can no longer request an online quote or select multiple businesses to request quotes. Currently, the only option available to consumers is to directly call businesses to compare services quotes. One process has stayed the same through the transition to Local Services Ads- companies still need to pass Google’s screening process.

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Why Your Local SEO Strategy Isn’t Working (And How to Fix It)

Local SEO Strategy

Local SEO allows your business to appear at the top of the search listings for relevant information as customers in your company’s geographic area search for products and services that you provide.

There are a few reasons why your local SEO strategy might not be working as well as it could be. Knowing what SEO strategies will be the most effective for your business can drive traffic towards your company and make your information more accessible to find by current and potential customers.

Streamlining your SEO effort isn’t as complicated as it seems, and even fixing a couple of small things could really make a difference. Here are a few reasons why your local SEO strategy may not be helping your business:

  1. You have duplicate listings
  2. You don’t utilize local citations
  3. You have unoptimized metadata
  4. You aren’t getting customers’ Google My Business review.
  5. You’re underutilizing or not using social media in your SEO strategy

Going down the list, we’ll explain how each of these strategies can harm your existing SEO efforts as well as give you tips on how to change the situation to best benefit your company.

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6 Data-Backed Strategies to Improve Your Local SEO Ranking Factors for Google

Improve Your Local SEO Ranking

We all know that a strong SEO strategy is imperative to a growing business in today’s digital climate. Interestingly enough, Hubspot’s report found that 61% of marketers agree that SEO growth is their number one priority, but 61% also agreed that generating traffic through content marketing was their greatest challenge.

It is no surprise that lots of content writers struggle with SEO strategies. Things change quite quickly, and most of your efforts will not bring results right away.

When it comes to SEO strategies, a lot of people seem to have their own “secret formula” or set of tips that promise incredible results. Unfortunately, things are just not that simple when it comes to optimizing your website content for higher rankings and traffic optimization. Google is notoriously hush-hush about their processes.

Moreover, their algorithms seem to be constantly changing, making new strategies almost instantly irrelevant once a new update rolls out.

However, some strategies are better than others, but the only way to be sure that SEO advice is truly sound as if it is backed up by reputable data.

Let’s breakdown six of the best SEO approaches that you can start using today that have statistical proof to back them up.

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BREXIT & SEO – What You Need to Know to Survive?

BREXIT & SEO

It doesn’t matter if you’re a vocal supporter of the left campaign, or if you just wanted things to remain the way they’d been since the United Kingdom joined the European Union in 1969, I’m sure it’s become apparent to all of us over the last few years that the uncertainty surrounding Brexit isn’t ideal for business.

Any assessment of the numerous studies that have been published since the 23rd of June 2016, will reflect a broad consensus that Brexit is going to make the United Kingdom poorer by erecting barriers to trade, delaying foreign investment and stifling economic migration.

But should you be starting to worry if you’re running a small or medium-sized enterprise? Many people in this position are still wholly unaware of what Brexit means for them and their business.

In fact, regardless of a company’s size, Brexit, on the whole, has so far been synonymous with delay. This delay has inevitably caused economic uncertainty, and this uncertainty has prevented many enterprises from making pivotal decisions in their day to day operations; i.e. investing in new business opportunities, expanding their businesses’ premises or even just employing new staff. 

The Financial Times have recently reported on this phenomenon, asserting that their research indicates that the United Kingdom’s economy is in the region of 1 to 1.5 percent smaller than it would have been if voters had agreed to remain. The Centre for European Reform thinks the Financial Times’ figures are far too conservative, instead of calculating that the figure should, in fact, be closer to 2.5 percent. 

Scarily enough, for small and medium-sized enterprises, Forbes Magazine’s Bianca Cole made clear that it was likely them who were going to struggle most in the face of this economic slowdown.

According to the FSB, 99.9% of all private sector businesses were small or medium-sized enterprises; so, if Bianca Cole’s prediction comes to pass, the effects of Brexit could have a devastating impact of the livelihoods of much of the United Kingdom’s population.

With that being said, it’s not quite time to lose all hope and start building the Brexit bunker! There’s still plenty you can do right now to begin to safeguard your business from some of the potential impacts of Brexit.

Search Engine Optimisation often referred to simply as SEO, is now your most reliable ally and an essential tool in defending your company from the negative impacts of a Hard Brexit. 

If you can implement SEO into your business’ online strategy for the next few years, it’s entirely possible that this potentially terrible situation could transform into the ultimate opportunity. Make sure you read ahead to discover some top tips on how SEO can help you and your business whether the Brexit storm!

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6 Practical Tactics to Improve Local SEO with Customer Reviews

Improve Local SEO with Customer Reviews

The Internet enables large companies to reach global audiences, but it also helps local businesses to win over new customers in the neighbourhood. While there are many ways to attract local clients, customer reviews remain the most powerful search engine optimization (SEO) tactic. Here’s why:

  • Over 90% of local consumers use reviews to determine if a local business is good or bad
  • Almost 75% of consumers say that positive reviews make them trust a local business more

In other words, online reputation has the potential to make or break your on-site business, so you better do your best to improve it. Our post will show you six pro tips for boosting local SEO with customer reviews.

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A Complete Guide to Multi-Location SEO for Franchises

Multi-Location SEO

From managing multiple landing pages to building relevant local links, optimizing a franchise business for search engines is not easy. Your goal is to build a local SEO strategy for each business location and, at the same time, maintain brand consistency. Most importantly, you need to use your business data across multiple landing pages without duplicating it.

Here are some basics of franchise SEO you need to know when starting off.

Organizing Website Architecture

There are numerous practices franchisors use when building multi-location websites. For example, some decide to create individual domains for each location. Even though this strategy may help you rank higher for local searches, managing multiple assets simultaneously can be tedious. Moreover, searchers may be confused about seeing a bunch of domains for one brand.

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How to Do Digital Marketing for Medical Websites

Digital Marketing for Medical Websites

The medical field is a tough cutthroat industry that requires smart marketers that have a really good understanding of the digital marketing landscape. Some niches like medical spas, supplements, plastic surgery can be more competitive than other areas. Some companies have healthy budgets that can be hard to compete with. But don’t let this scare you if you want to succeed in these areas you can with time and hard work.

Below are the areas I recommend as a starting point to gain more search engine traffic for your efforts.

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How to Optimize Micro Moments in Hyperlocal SEO

Have you ever searched for a specific type of business on your smartphone when you’re out with your family or friends? With growing mobile usage, the chances are that you’ve! 

In fact, to be more accurate, you have conducted a hyperlocal search.

Hyperlocal SEO is crucial for any business be it online or offline. You simply can’t ignore it while setting up your business at a specific location or choosing your local target audience. 

With Google’s Pigeon update, the focus has moved to hyperlocal search by reducing the search radius for local queries. Hyperlocal SEO helps local businesses rank higher in search results and improve the number of loyal local customers. 

Therefore, with the recent updates in Google Algorithm and fast-changing trends in SEO, we cannot ignore the importance of hyperlocal SEO. 

Let us understand in detail what exactly hyperlocal SEO means and how you can gain local customers by teaming it up with micro-moments.

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6 Result-Driven Ways to Increase Your Local SEO Visibility in 2018

Increase Your Local SEO Visibility

Being a digital marketer, you are always looking for innovative and result-driven ways to increase your business visibility online. Local SEO is one of the most effective online search strategies for local businesses to receive a stable and growing stream of highly-targeted traffic, without having to invest a fortune in traditional advertising methods.

It is important to know that more than 92% users prefer to deal with companies that appear on the first page of local search results. Therefore, you can’t ignore the importance of local SEO. Another study suggests that 18% of consumers who conduct a local search on their smartphones, visit a store/restaurant on the same day. And if your business is not ranking higher in your area, your business location could be losing out to competitors.

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