Marketing Archives - Page 14 of 14

How to Use Gantt Charts For Your Next SEO Campaign

Gantt Charts for SEO

Every SEO campaign requires a certain level of preparation and planning. Oftentimes, it includes keyword selection, writing strong page titles and meta tags, developing, implementing a link building programme and what not. The entire process of devising a kickass strategy could be both challenging and arduous without proper planning and tracking.

Hubspot explains a good SEO strategy as the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching.

These days many teams have started using Gantt chart software to plan, run, and control their SEO strategies. To all those, who don’t know much about Gantt charts, we have a brief overview for you.

What is ‘a marketing strategy’ and why do I need one? A marketing strategy is an integral component of any business plan – it represents your brand and potential growth. Creating a sustainable brand marketing strategy is as much about asking yourself questions, as it is analyzing the marketplace. It can help streamline your operation, boost brand awareness, and solidify your place in the market.

Whether your goal is brand awareness, customer loyalty, lead generation and nurturing, social media, sales enablement, or all of the above, a carefully crafted marketing strategy can mean the difference between success and failure.

Don’t just wade when you can swim—consider the following five factors to help develop an effective, winning strategy.

Analytics, Customer Analytics, Big Data, Business Intelligence like Microsoft Power BI training – we come across these terms often, don’t we? Well, all of them are synonyms of each other (you might already know this).

Analytics – as the name suggests – are tools that convey the ‘feelings’ of a customer (prospective or existing) to business owner(s) and act as a mentor while they make strategic decisions.

Now, customer behaviour could be literally anything – likes, dislikes, brand awareness, affinity for a specific product, and what not! Let me give you my own example. Recently, I was looking for a flight to my hometown. And I have the habit of checking out the offers first, then the fares. Unfortunately, there were none. So, I closed the site. And guess what! Within 5 minutes I got an offer of flat 20% OFF on airfare, from the same site.

This was a simple one; there are detailed case-studies available too.

The point is that small and big marketers alike take customer loyalty very seriously and go out of their way to cash in on it. Furthermore, retail analytics has picked up the pace and will prove to be a game-changer for the retail sector in the near future.