We all know that the keywords and phrases you use in a document can play a part in your Google Rankings. However, can having similar articles on the same topic add more value to your rankings? Can the “topical depth” you add to your content present your site as being an authority on that subject.
In this video, we cover a practical example of how you could add depth/authority to your content. You can apply the same tactic to any topic.
Topical authority is an important SEO factor. It might sometimes make more sense from an SEO perspective to develop similarly themed content, and establish an authority around a topic than to focus on multiple differently themed topics.