According to the famous marketer Russell Brunson, there are 3 types of digital marketing traffic.
Traffic that you control. This is paid traffic such a Google Ads and Facebook marketing where you can control where your ads are placed.
Traffic that you don’t control. This is traffic like SEO, where you write a post in the hopes of Google’s algorithm placing it in front of an interested reader.
And then there’s traffic that you own. This is traffic that you don’t have to pay for and that you can communicate with whenever you want.
When it comes to marketing your business online, an email list is known to be one of the holy grails of traffic.
This is because it is the traffic that you own.
The Purpose of Collecting Emails
The purpose of collecting emails is so that you build a list of relevant users that you can ultimately sell to and make money from at the end of the day (by helping them of course!). With an email list, you can email your list with messages whenever you want, with whatever you want.
This is extremely powerful in terms of online marketing because whenever you need to make a sale, nurture a lead, or establish rapport with a potential customer – all you have to do is email them (for free).
This is precisely why businesses need to learn how to boost their email opt-in rates. It is a valuable asset that should not be overlooked.
Let’s discuss 5 ways in which you can increase your email opt-in rates on your own website.