The Best Performing Opt-in Forms of 2018

There’s no doubt that email is one of the most profitable channels for online businesses. In fact, according to the National Client Email Report by the DMA, email earns nearly $4 for every $1 invested in it. 

With an ROI like that, it’s important to have a good email strategy in place. And that starts with building a quality email list.

Many online businesses and retailers go for opt-in forms to capture emails from visitors on their sites. However, not all opt-in forms are created equal, and it’s important to look at the data to know if you’re following the best practices.

Omnisend – ecommerce email marketing solution – analyzes their customers’ data and launches reports every year. At the end of 2018, it was the data from over 7200 brands, mostly from the United States, the United Kingdom, and other English speaking countries.

The e-commerce email marketing infographic reveals the insights on promotional newsletters, automated emails, Black Friday promotions as well as list building means.

Let’s take a closer look at Omnisend findings regarding opt-in forms. Which form has been shining the brightest?

Read More

How to Increase User Experience Via Clever Use of Online Forms

Forms are generally boring.

They’re like Monday mornings—dragging and tedious. The poorly created ones are irritating to users too.

Filling up forms is something one doesn’t want to do, but it’s something that needs to be done.

These days, forms are a means of paying for your online purchase, of subscribing to useful apps, or of processing your online applications like your Japan Visa.

Forms are the starting points of things pleasant and important, but how come they’re so drab to tackle?

Good news: They don’t have to be.

Thanks to today’s technology and the sheer creativity of developers, forms can be made clever, beautiful, and fun even.

Here are examples that you can draw inspiration from. Read More

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