How to Scale an E-commerce Business?

Have a great idea? Now you can turn it into a profitable business, even with limited capital, owing to the surge in online shopping. Yes, you no longer need truckloads of money to set up a brick and mortar store or have your business running.

In the booming e-commerce economy, it is possible to sell your products and services, straight from your favourite couch, and reap huge profits, too.

Don’t believe us?

Going by what the experts say, 95% of purchases will be made online by 2040. At present, millennials make up to 54% of purchases online compared to 49% for non-millennials. In America, 96% of individuals have made an online purchase in their life, and 80% have shopped online in the past 30 days.

E-Commerce

No wonder, starting a small business is much more convenient today as compared to the past. Once you have a solid idea and a business plan to sell online, you can set a shop despite limited capital and resources.

However, to become profitable and get the money in your corner, you eventually need to scale your business so that it starts generating revenue on autopilot.

Are you the owner of a small business or an upcoming startup? Congrats! Now that you have taken the first step, it is time to scale your business and take the next leap by following these five tips.

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A Simple E-commerce Website Guide to Help You Build Your Online Store

eComerce Website

You are already familiar with the world of e-commerce — at least as a consumer who partakes in shopping on the Internet. Perhaps you are under the impression that creating your own online store is easy and uncomplicated. From your experience, it looks as basic as listing a bunch of products on a website and watching the money flow into your bank account.

The truth is somewhat more complex: a great deal of thought and work goes (or at least should go) into every aspect of an online store. It may not seem this way when you are shopping online. That is only because the most popular e-commerce websites do it so well that you cannot tell without some deeper examination.

This thoughtful and strategic approach is required if you truly want such an enterprise to be successful.

Despite this, the technology and tools needed to operate a store are more accessible than ever before. Your e-commerce venture idea has the potential to be highly lucrative and even personally fulfilling. You just need to take the time to learn how to properly implement and optimize these resources.

This starts by understanding the techniques and features of successful e-commerce websites. To that end, we now offer the chance to peek behind the scenes and learn about common and crucial business practices on the internet.

Here is a simple e-commerce website guide to help you build your online store.

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A Quick Guide to Ecommerce SEO for Amazon Product Pages

Ecommerce SEO for Amazon

Amazon’s sales numbers make it one of the world’s leading eCommerce retailers. This figure only represents the company’s net sales. It will not be surprising if its gross sales are considerably more than this figure.

Thanks to its optimized product pages, Amazon was able to build and maintain its top position in online retailing. The optimization of its product pages plays a critical role in achieving its sales objectives year by year.

To be effective, Amazon has been following tried and tested rules of product page optimization. The results have shown their effectiveness. This article will delve deeper into this subject and will show you some tips on how to effectively optimize your product pages in Amazon.

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How to Leverage Social Media and PR to Boost Events for Non-Profits

Social Media and PR

For decades, non-profits have struggled to find an effective solution on how to attract audience attention. Fortunately, modern digital technologies facilitate marketers’ efforts in this field. Today, every non-profit organization can achieve great results utilizing various social media and PR tools.

When the advertising budget is close to zero, it’s crucially important to set the right priorities and wisely allocate resources. Even one small error can turn out to be a barrier for implementing a noble mission.

If you want to know how to promote events for non-profits without making mistakes, check the following useful tips.

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5 On-Page SEO Mistakes Most E-commerce Website Owners Make

On-Page SEO Mistakes

When was the last time you googled a product or a service?

Search engine referral traffic is what marketers crave the most and it is the hardest thing to get. There are hundreds (if not thousands) of similar products and services on the Internet and all of them compete for the high ranking.

With e-commerce, things get even more complicated. An average e-commerce store usually has multiple product pages and product categories, different pages for different countries, an awful lot of redirects, and huge volumes of traffic to handle.

SEO for e-commerce helps online stores remain visible for the crawlers and rank high in search. However, there are some common mistakes that most e-commerce store owners make, and you may be among them as well.

We’ll reveal these pitfalls below and will also provide a way to resolve them. Ready to optimize your store? Let’s start!

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How to Negotiate Sales of Abandoned Shopping Carts via Email

Abandoned Shopping Carts

Some see running an online retail store a license to print money until the reality of abandoned shopping carts erodes profit margins. According to Shopify, 67.45% of shopping carts online are abandoned even before a client finalizes the sale. The statistics by Shopify imply online stores may be losing a huge number of sales from shopping cart abandonment.  

Nonetheless, shoppers can be won back. How? Through negotiations. There is negotiating involved in every online purchase after all. 

Today, there are many platforms for online stores to negotiate with customers again including phone calls, Google leads, and emails. However, the most effective platform to win back lost sales due to shopping carts abandonment is via email. In fact, negotiation via emails is the secret to every successful online store.  

According to SALES CYCLE research reports, almost half of all abandoned carts emails sent to customers are opened and more than a third of click actions leads back to sales on the site. This is great news. 

To begin claiming back sales, e-commerce stores need an email copywriter skilled in the art of negotiation and marketing. Here is a good way to start negotiating abandoned shopping carts through email.

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