How to Streamline your Project Intake Process as an SEO Agency

As an SEO agency owner, you might be interested in ways of streamlining your business. One of the most difficult tasks is the process of receiving client data in a format that your team can easily work with.

The following blog post will detail a few different strategies you can apply to automate the project intake process. This will save you time, reduce friction, and help you scale your agency while reducing costs at the same time.

Managing client expectations through onboarding

Many agencies overlook the task of creating a client onboarding flow. Without it, clients are left wondering: what happens now that I’ve placed my order? Will the agency contact me, or should I send an email? This uncertainty creates friction from the moment your lead has become a client–not a great way to start off your business relationship.

As mentioned in this blog post about managing client expectations, many agencies are not clear enough of what their clients should expect next, while others are asking too many questions right off the bat.

To avoid this, SEO agency owners should come up with an onboarding flow that is just right: not too long, not too short, not too complicated. Here’s how:

  1. take a look at your current and past projects
  2. try to find pain points your clients are having
  3. analyze at what point miscommunication occurred

Use the data to come up with an onboarding flow that works for both parties. Here are a few ideas:

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[Infographic] Marketing Funnels & Customer Journey Maps: Two Buzzwords You Need to Know

If you’ve spent time in the sales or customer service departments, you’ve probably thought a lot about how customers come to interact with your company. If you haven’t, it’s important that you think about it not only from your perspective but from the customer’s perspective. There are a couple of different business terms that can help you delineate and describe as well as understand what that means.

Let’s start with the marketing funnel. This is a way of describing how customers come to know about and finally to turn from leads into sales. Of course, a lot of people are familiar with this and older iterations of the marketing funnel were just that — a funnel-like process where there were a lot of leads of various sorts at the top of the funnel, then a narrowing of the funnel as some people stayed and some people left. But what does the funnel look like today and how does it differ from the customer journey? This graphic below explains it.

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