Social media platforms are perhaps the most important marketing arena for any business in the modern world. These platforms allow you to micro-target your marketing and send razor-sharp messages that cut through all the other noise. Unfortunately, some so-called black hat social media marketing techniques, such as running fake Pinterest accounts with fake IP addresses, are starting to ruin the internet. Let’s take a look at how these black hat techniques are exploiting social media as well as affecting search engines.
According to a recent study, more than one-third of small businesses have an SEO strategy in place, and nearly 40% are planning to create one before the end of 2019.
This demonstrates that as people increasingly use search engines to discover new products and services, small businesses are keeping up by expanding their SEO efforts.
How do small businesses know whether their SEO investments are paying off?
Many mistakenly track “vanity metrics” such as social media engagement or blog post page views. These metrics, though, don’t provide context for making business decisions since they reflect popularity rather than a contribution to business objectives.
Small businesses need to track actionable metrics such as search traffic retention and conversion rates to better understand the success of their SEO and adjust their strategies for higher revenue.
In this article, we explain the actionable SEO metrics that are most beneficial to small businesses. Use the information to guide how you measure the success of SEO strategy.
When running a business online, SEO is undoubtedly one of the most effective ways of generating quality traffic. While you work towards employing the best SEO tactics, there are those that will affect your ranking in Google search results. You can begin with basic tactics such as good meta tag descriptions, quality content, and HTTPS.
However, you ought to be more careful with dangerous SEO techniques that can be easily detected by the Penguin, Panda, and other Google algorithm s. This article takes a closer look at some of the SEO techniques to avoid in 2018.
Google has become an important part of our lives. Being one of the world’s top-notch search engines, it really has become ingrained in the daily lives of people. Google has made it possible to search for almost any kind of data that can be used for research or marketing purposes.
With the appropriate information, businesses can better align marketing tactics. Other than this, it is also important to understand the behavior and interests of targeted audiences which is why you have something called Google Trends.
There is no denying the fact that it has become incredibly difficult to rank websites these days. Competition is fierce with hundreds of businesses competing for the same keywords. Not to mention the specifics of Google’s core search engine algorithm which has always been a closely guarded secret.
Still, there are some best practices in SEO (Search Engine Optimization) that we can all look into that have been proven to help websites obtain first-page rankings.
The amount of time this could take depends on your starting point, but if you continuously work on improvements, you will get you to that coveted first-page spot. So, here are some of the search engine optimization techniques which pro SEO experts use to boost website rankings.
You will hardly find a business not doing Search Engine Optimization, or simply calling – SEO. In the last few years, search engines have changed their algorithms and users have changed their patterns of browsing content.
From ‘SEO driven content’, we have moved to an era of ‘content driven SEO’. If you are still busy creating content that serves your SEO requirements, hold on. Take a breather and read this guide to know what ‘Content-driven SEO’ or SEO 2.0 as I call it, is all about. Read More