What is Sentiment Analysis, and Why is it Important?

“The customer’s perception is your reality. What they think about your products, MATTER. If you don’t put your customer’s perception first, THE GAME IS OVER.” – Sharfaraz Ahmed 

Social listening is all the rage, and it is constantly expanding as we learn more about it. We need to start taking what our customers think into account. That includes what they are saying about us and our companies online. The only way to grow is to adapt and evolve. The only way to do that is to actually listen to the people you are trying to engage with. Sentiment analysis is probably the best form of social listening, and it is something I will always vouch for. But what is it, how does it work, and is it actually beneficial to you? 

What You Will Learn

Before I hop into all the details, please read through a brief rundown of the topics that I will be covering in this guide: 

  • What is sentiment analysis?
  • What the point in it is?
  • How it can boost your business?
  • The setbacks

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