Feel as though your content needs a spring cleaning? Worried that a 327-word article is bringing traffic down? It’s time for an SEO content audit.
An SEO content audit can be a super powerful way of boosting the performance of your website. Yet it can also be time-consuming and tricky if you’ve never done one before. However, a content audit gives you a clearer sight of how you can improve your SEO strategy by showing you what content should be kept, what should be updated, and what should be deleted altogether.
The end result? A healthier website with less low-quality pages. Where SEO is concerned, it means better traffic, more results, and improved visitor experience.
Traffic growth after conducting a content audit.
As said, performing a content audit can be time-consuming and tricky. To make your life a whole lot easier, join us as we take a look at how to perform an effective SEO content audit in 2019 the (fairly) easy way.
What is an SEO Content Audit and When Should You Perform One?
An SEO content audit is a full rundown of all the indexable content on your website. It gives you actionable insights into your content marketing strategy, showing you what’s working and what isn’t. And when you know what’s working, you can then double down on it while ditching the stuff that isn’t working.
For example, you’ll be able to sift through your content to find out which articles perform the best, which receive the most engagement, and which put rocket fuel into your conversions.
Not just that, but an SEO content audit also allows you to optimize ranking signals and influence PageRank the right way. The more times you perform content audits, the higher you will rank – or, at least, that’s the idea. It all depends on the conclusions you draw from the results and what you do next (we will take a look at this soon).
That said, you don’t need to go crazy and perform an audit, say, once a month. Aiming for a content audit each quarter is a good rule of thumb. If you have a fairly new website and haven’t yet performed a content audit, now might be the time to do it.
Let’s take a look at what you need to do.