Here’s How to Perform an Effective SEO Content Audit in 2019

Feel as though your content needs a spring cleaning? Worried that a 327-word article is bringing traffic down? It’s time for an SEO content audit.

An SEO content audit can be a super powerful way of boosting the performance of your website. Yet it can also be time-consuming and tricky if you’ve never done one before. However, a content audit gives you a clearer sight of how you can improve your SEO strategy by showing you what content should be kept, what should be updated, and what should be deleted altogether. 

The end result? A healthier website with less low-quality pages. Where SEO is concerned, it means better traffic, more results, and improved visitor experience.

 

SEO Content Audit

 

Traffic growth after conducting a content audit. 

As said, performing a content audit can be time-consuming and tricky. To make your life a whole lot easier, join us as we take a look at how to perform an effective SEO content audit in 2019 the (fairly) easy way.

What is an SEO Content Audit and When Should You Perform One?

An SEO content audit is a full rundown of all the indexable content on your website. It gives you actionable insights into your content marketing strategy, showing you what’s working and what isn’t. And when you know what’s working, you can then double down on it while ditching the stuff that isn’t working.

For example, you’ll be able to sift through your content to find out which articles perform the best, which receive the most engagement, and which put rocket fuel into your conversions. 

Not just that, but an SEO content audit also allows you to optimize ranking signals and influence PageRank the right way. The more times you perform content audits, the higher you will rank – or, at least, that’s the idea. It all depends on the conclusions you draw from the results and what you do next (we will take a look at this soon).

That said, you don’t need to go crazy and perform an audit, say, once a month. Aiming for a content audit each quarter is a good rule of thumb. If you have a fairly new website and haven’t yet performed a content audit, now might be the time to do it.

Let’s take a look at what you need to do.

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The Ultimate Guide to Tracking SEO Success: Why Tracking SEO Success is Important

Many people understand how important SEO can be to their website, but not many people understand the importance of tracking the success of their SEO campaign. If you do not know whether your SEO campaign is successful, how will you know what to do moving forward?

You need to know what is working and what is not so that you know how to make the most of your time. You are going to want to replicate what is working and ditch what isn’t.

SEO Campaign

The first thing that you need to understand when you are in the beginning stages of your digital marketing strategy/implementation, is that you are not going to see results overnight. It is going to take a lot of work and time put in if you want to see the desired results.

In order to track your SEO success there are a few important things you need to do:

  • Do research ahead of time so that you know what to expect
  • Track what keywords you are ranking for
  • Check the organic traffic you are receiving from those rankings
  • Check the value of those keywords
  • Check the quality of that traffic coming to your site

This is much more than simply tracking the traffic that is coming to your site. I am going to go in depth about each one of these aspects and exactly how you can track your SEO success.

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What is RankBrain and Does It Change the Way We Do SEO?

RankBrain

To provide its users with relevant search results, Google is constantly getting smarter. Look closer at its algorithm change history and you will see that its search algorithm gets changed 500-600 times a year.

While some of them almost go unnoticed, some algorithms come with massive shake-ups of the SEO landscape.

One of them is Google’s RankBrain, a machine learning system, rolled out in 2015.

So, what is RankBrain and why should you care?

Let’s find out!

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How to Use Gantt Charts For Your Next SEO Campaign

Gantt Charts for SEO

Every SEO campaign requires a certain level of preparation and planning. Oftentimes, it includes keyword selection, writing strong page titles and meta tags, developing, implementing a link building programme and what not. The entire process of devising a kickass strategy could be both challenging and arduous without proper planning and tracking. 

Hubspot explains a good SEO strategy as the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. 

These days many teams have started using Gantt chart software to plan, run, and control their SEO strategies. To all those, who don’t know much about Gantt charts, we have a brief overview for you. 

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How One Person Can Outwork Big SEO Agencies

SEO Agencies

This article is going to break down how one person can outwork the big digital agencies when it comes to SEO and internet marketing.  

But who am I to be giving this kind of advice, right?

Fair enough. My name is Craig Tuttle. I used to work for two of the SEO agencies in my city as a Director of SEO, then the Director of Marketing. I decided to go out on my own over 5 years ago when I found out we were having our first child. I didn’t want to miss out on time with her because I was working for someone else. I now outrank my former employers (who outsource their SEO client work to me) as well as the other bigger agencies in my city. This article is how I was able to do that not just once, but I repeated it again in multiple cities.  

There’s an old adage that the best results come from the big companies with an army for a workforce, but that’s simply not true. Especially when it comes to digital marketing and actually generating results. You simply have to have the right knowledge and leverage your time, and you can outwork any big marketing agency that you go up against.

It Starts With Knowledge.

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