Common SEO Mistakes site owners make

Many SEO errors go unnoticed but can still affect your search engine results. As a result, it is essential to avoid mistakes for a higher ranking.

SEO, or search engine optimization, is the method of enhancing a website’s unpaid or organic traffic by raising the visibility of individual websites or the whole website in the search engine results pages (SERPs). To attain the top ranking for your desired keywords, you must use SEO to boost your position.

While several internet tools improve your SEO practices and use the finest on-page and off-page SEO methods, the most frequent SEO blunders cannot be disregarded. Here are some of the most common SEO errors made by pros and how to correct them.

Let us begin by examining some of the most typical SEO errors that newbies make.

Incorrect Keywords and Keyword Stuffing

It would help if you choose the appropriate keywords. This can be accomplished by searching for relevant keywords, which many people often use while looking for something. For example, you might choose long-tail keywords, which are more precise than common keywords.

If you are currently employing successful keywords, you can continue to do so. However, avoid repeating the same term throughout your text. Overuse of a keyword is referred to as keyword stuffing.

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5 tips for developing a customer-centric SEO strategy

Focusing on search engine optimization is one of the most important aspects of running a website today. It involves a variety of different strategies, including on-site optimization, content creation, and more, that make your website more visible on relevant search engine results pages (SERPs). Higher rankings on the SERPs mean more traffic, more eyes on your content and, ultimately, more sales.

You need to ensure that your SEO strategy is customer-centric and geared towards their needs. In this article, we’re going to outline how you can do just that.

Let’s get started.

Publish high-quality content your audience needs

Content marketing is the process of publishing website material, like articles or videos, in order to stimulate interest in your brand or products. It can also help you to boost your SEO in several ways — for one, it gives you more opportunities to target relevant keywords. And, secondly, it shows off your expertise. Google wants to send its searchers to the most reliable and accurate sources of information possible. So, if you show off your expertise through your content, you’ll get an SEO boost!

When determining what types of content you should create, make sure you’re covering topics that are closely related to your business. This will help to ensure that you draw the right people to your website.

Let’s break down a few different types of content with examples for inspiration.

How-to guides

How-to guides should walk your website visitors through a process step by step. Think about what questions or pain points that people have about your niche. Writing how-to guides that address them is a great way to draw people to your website and help them out in the process, building trust with them and potentially leading to them spending money with your business.

For inspiration, let’s take a look at a good example of a how-to guide.

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Backlink checklist: How to determine the quality of a backlink

Backlink building is one of the most important aspects of having a search engine optimization (SEO) strategy today. It’s the process of acquiring links from other high-quality websites — when this happens, Google takes it as a vote of confidence in your authority and will give you a boost on the search engine results pages (SERPs).

But all links aren’t created equal and, in order to maximize the value from your backlinks, you need to ensure that you’re working hard to secure ones that are high-quality. In this article, we’re going to outline how you can determine the quality of a backlink.

Look at the domain rating and authority of your target site

The first thing you need to do when determining the quality of a site you’re thinking about building a link on is to check its domain authority (DA) and domain rating (DR).

Domain authority is a ranking score developed by Moz, a digital marketing company, that can help predict how likely a website is to rank well on the SERPs. Essentially, the higher the authority of a website, the more likely it is to do well on Google. DR, on the other hand, is a ranking metric developed by Ahrefs that shows the strength of a website’s backlink profile.

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Reputation Management vs. Search Engine Optimization: What’s the Difference?

These days, it seems like you can’t get by without a solid digital marketing strategy. According to data collected by SEO Tribunal, in 1998, Google served only 10,000 queries per day. That number skyrocketed to 3.3 billion daily searches in 2012, and as of 2016, stands at over 5.4 billion daily searches.

These staggering figures serve to prove that consumers are looking overwhelmingly to search engines to find the answers to informational and transactional questions. The intent behind these queries is incredibly valuable, as they provide instantaneous insight into buyer intent, or where searchers fall in the sales funnel—an intangible concept that has traditionally been the bane of a marketer’s existence. The amount of money on the table has led companies from the largest enterprise organizations to challenge e-commerce brands to funnel large portions of their marketing budget into optimizing their site content to rank better in search engine results pages for specific queries (SERPs).

At a minimum, 75% of clicks go to content on the first page of Google results, according to a study on Google organic click-through rates. What’s more, the majority of that percentage goes to the higher-ranked content, and decreasing exponentially the further you scroll (33% of traffic to the first result, 15% to the second, and just 9% to the third result, respectively).

As an e-commerce business, your survival depends on visibility in organic search. You can’t afford to rank poorly for product-specific and branded keywords because the combined search volume behind those queries is what drives sustained organic traffic to your site.

But what if I told you that there was more to organic search than optimizing on-page content or building backlinks? Customers are also searching for your brand name in any combination of ways, and what they find can greatly influence purchase decisions. Buyer perception matters, which is why eCommerce brands need to pay attention to their branded search results.

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How to Effectively Optimize Your Facebook Business Page for Sales?

“Facebook business page optimization… What does that even mean? I just fill out the details and I should be good to go, right?”

A lot of online business owners think about Facebook optimization. Indeed, it can seem that simply creating a page there – just like you do with your personal account – is enough for a decent web presence, but it’s really not. Certainly not in early 2020.

Today, your business needs to optimize their presence on every online platform, be it a social media website or a business directory. Facebook has a special place here because of the wide popularity of the platform (your target customers are certainly using it).

In this article, you’re going to learn how to optimize your Facebook business page for more sales by going beyond just “filling out the details.”

#1. Get Facebook Page Name Right

“So how you can this wrong? Just type your business’s name and you’re done.”

Again, that’s how many business owners think about this. Just “typing the name of your business” is not optimization!

Let me explain.

Let’s suppose that your name is Samantha Brown and you’re a real estate agent working in Los Angeles (fancy!). At your Facebook business page, you just “typed your name,” so its title doesn’t really differ from your personal page.

That might be a good idea if at least everyone in the tri-state area knows you by name so they don’t really need a lot of time to find you (they just look for your name on Google).

But what if you’re not a well-known business?

In this case, limiting your Facebook Business page’s name to your name is a really bad idea because people generally don’t search for names when looking for realtors.

They look for realtors.

This means they use keywords like “a real estate agent in Los Angeles” to find a person that can help them with finding real estate in that city.

Long story short, your Facebook business page name should also contain keywords that describe your business and are used by your target customers to find you online regardless of the search engine.

Here’s an example. Cindy Ambuehl, a real estate agent from Los Angeles, has the keyword “realtor” in the name as well as the hashtag needed to find her on Facebook or Messenger.

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How to Attract More Customers with Instagram Local Business Profiles

Over the last few years, consumer behavior has changed. For local businesses, having a good restaurant, a cafe or a comic book shop isn’t enough to attract more customers. It’s important to spread the word about your business online as a business’s online reputation impacts customer purchase decisions.  

One BrightLocal report says that 90% of customers use the internet to find a local business,

82% read online reviews for local businesses, and the average consumer spends around 14 minutes reading reviews before making a decision.

Instagram Local Business

Today, over one billion people are active on Instagram every single month and 90% of them follow at least one business on the platform, so it’s more likely your local customers use Instagram, too. Thus, it’s no wonder that Instagram is testing the local business profile feature to help local businesses attract their customers in-app. And if you want to make the most out of Instagram, let’s find out what is an Instagram business profile and how to use it for local marketing.

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The Pinterest Pyramids: Automated Social Media Marketing at Its Worst

Social media platforms are perhaps the most important marketing arena for any business in the modern world. These platforms allow you to micro-target your marketing and send razor-sharp messages that cut through all the other noise. Unfortunately, some so-called black hat social media marketing techniques, such as running fake Pinterest accounts with fake IP addresses, are starting to ruin the internet. Let’s take a look at how these black hat techniques are exploiting social media as well as affecting search engines.

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8 Interactive Content Ideas to Supercharge Your Marketing Strategy

Content Marketing

Content marketing is arguably an empowering medium to target and engages the right audience.

Though content marketing has been impactful, marketers still grapple to find the suitable content to strike the right chord among their prospects and target audience. Simply churning out volumes of the content does not serve the purpose of attracting the right customers. The success of a content marketing strategy lies in identifying the exact needs of the audience and delivering content to them through the right medium.

Due to the high volume of content availability, some pieces may get lost and never see the light of day. So what kind of content can help attract the maximum number of prospects?

Interactive content takes charge of this aspect and ensures to provide marketers with supercharged results.

Undoubtedly, interactive content is a driving force for marketing strategies. So let us delve into its intricacies and know how it can help businesses boost their conversion rates.

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A Full-Scale Mobile WordPress SEO Audit in 5 Simple Steps

In today’s world, smartphones are, perhaps, a necessity and not a luxury anymore. Unsurprisingly, the feasible and handy phones have outnumbered desktops when it comes to online searching. Various statistics show ever-increasing use of mobile devices for searching for different content.

In a recent survey, Global Stats analyzed the worldwide market share of mobiles, desktop, and tablets. The results show that nearly 52% of searches come from mobile, 45% from desktops and only 4% from tablets. 

The data translates into the fact that your website has to be optimized for mobile phones. If that’s not the case with your WordPress site, then you are likely to lose half of the online traffic worldwide.

Significance of Mobile SEO

WordPress is one of the best Content Management Systems (CMS) in the market. Certainly, it is an effective CMS for SEO and enhancing your search rankings. Perhaps, you have also built a WordPress site for your business.

Thanks to the worldwide increase in mobile usage, Google made some noteworthy changes and released Pigeon Update in 2015. The aim was to provide mobile-optimized websites for higher search rankings. In case you don’t know, for determining a website’s ranking in the search engine, Google has now shifted to Mobile-first indexing. 

If the mobile version of your WordPress site is poorly optimized, your site will have a low ranking in SERPs. So, the better your WordPress site is structured, the higher your search rankings; it is also essential for better usability.

Now that you know the importance of mobile optimization, let’s find out how to audit your WordPress Mobile SEO.

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Dear Brands, It’s Not You, It’s Your Story

Consumers of today’s age are more empowered than ever before.  They have tons of questions and zero tolerance for generic push marketing. In a nutshell, they absolutely hate being sold to. 

Enter: Storyteller marketing, an unconventional marketing strategy that weaves gripping narratives to help your audience think –

As Joe Lazauskas, an expert storyteller says, “Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.” 

Now, while storytelling works, successfully implementing it in your marketing is no easy feat. In fact, successfully storytelling demands creativity, genuine vision, and an a-level consistency to connect with difficult consumers of 2019.

You cannot just improvise a boring story and use it as a sales pitch to attract customers. An impactful story must be emotionally engaging and focused on customers.

So in this article, I’ll answer all the questions you’ve ever had regarding storyteller marketing and further share strategies to implement.

So let’s dive in.

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