How Great UX = Great SEO

Great UX = Great SEO

If you’ve worked at all on your site’s SEO at any point in the last ten years or so, you’re probably already aware that search engine optimization is always changing. The things that make for great SEO today could be completely worthless efforts tomorrow. 

But recently, there’s one trend that can be considered as the most consistent of all – search engines are determining more and more that the sites providing the best user experience should be the ones that rank the highest in search results. 

Consider these SEO signals (both good and bad) that prove how important great UX is.

Read More

8 Little Tweaks to Drive More Website Conversions

Drive More Website Conversions

When you’re trying very hard to get more people on your website to convert, you tend to forget a lot of important things.

These factors or aspects of your website effectively lead your visitors down your conversion funnel.

A few simple tweaks here and there, and you’ll be showing your brand in the right direction. After all, plain traffic is useless unless it leads to more sign-ups or sales.

You know what I mean.

For the purpose of getting more people to take action on your website, here are some tiny changes or tweaks discussed that make a big difference in increasing your site conversions. Pay attention to these “fixes” to get better results.

Read More

5 Ways to Intuitively Increase Your Websites’ Trust

Increase Your Websites' Trust

When business owners are building their company’s real-life reputation, the first thing they look to achieve is signals of trust. However, many don’t treat their company’s website the same way and wonder why they are struggling to convert website visitors into clients. That’s where trust signals play a vital role in how well your website performs. It’s the little things that showcase the fact that you’re worth someone’s time.

What do you look for in a company whose services you’re enquiring about? The highest on people’s list are the obvious things like, where are they based? Do they offer the service I want? And finally, can I trust them to deliver that service? But, how can you portray your trustworthiness on your website? There are many ways, although, a few of them are much more intuitive and easier to implement than others. Online marketers recommend accreditations, testimonials, case studies, awards and press coverage as an important part of website design. Read More

10 Weird Actionable Facts You Still Don’t Know about Content Marketing

Content Marketing

You can be involved in the website business and maintenance for decades and still not know all the secrets about content marketing. Trends change on daily basis and so do the preferences of the audience. Since content marketing captures most of the attention in the digital world, keeping pace with the facts and findings is essential to a robust content marketing strategy.

But, it isn’t enough to just use content as a strategy for your site. The effectiveness of your content will depend on many factors, some of which you probably aren’t aware just yet. There are many other things than keywords and quality research when it comes to content and it is about time that marketers learn this.

Many of them write content based on a single guide they’ll read and expect the best outcome – if you don’t focus on every little detail, this cannot happen’’ – explains Hope Richardson, a content expert at Aussiewritings.com.

To help you gather the information you need to improve your content strategy, we present you with 10 weird and little-known facts you probably don’t know about content marketing.

Read More

How to Get Your Inbound Marketing On Point?

Inbound Marketing

Inbound marketing is the art of attracting customers through alternative methods, such as great content or impeccable branding. It is a proven way of generating leads and sales, and often times, it can be less expensive than traditional marketing techniques.

When compared to outbound marketing, it is the less aggressive approach. It is all about earning a customer’s trust and attention, not buying it. Meaning that you can gain new leads and loyalty in a much more organic way. In today’s world where the Millennial and Gen Z crowd has become desensitized to advertising, finding new measures to capture your target audience is the key.  

But getting your inbound marketing right takes research, insight and a good understanding of your customer – as well as a deep knowledge of the market you’re in. Creating useful and compelling content is at the heart of it all, and companies will need to redirect investment and focus on making their brand shine if they want to stand out against the competition.  

Here is a guide on how to nail your inbound marketing campaigns.

Read More

10 Most Innovative Ways to Reduce the Bounce Rate of a Website

Reduce the Bounce Rate of a Website

Image Courtesy – theafh.net

How does it feel when after putting considerable efforts on creating a solid digital marketing strategy, your website still gets just enough conversions? It simply means that there is something missing from your end and needs immediate attention. However, there’s one metric that can help you understand this issue in a better manner – Bounce Rate. 

Bounce rate is the number of users visiting your website but leaving instantly without making any call for action. They are genuine people who are interested in what you are offering, but somehow, disappointed when they visited your website. A high bounce rate means you need to fix the problem on an immediate basis. 

Once you’ve found a way to attract people to your website, how do you get them to stay and browse through your products, services, and offerings? The best way that such things can be measured is by having a decreased bounce rate. 

Here then are 10 most innovative tips to help you in reducing the bounce rate of your site and convert more visitors.

Reduce the Bounce Rate of a Website

Read More

Analytics Anatomy – Dissecting Key Metrics of Your Site Analytics to Refine Marketing Campaigns

Dissecting Key Metrics of Your Site Analytics

Despite the expansive growth of other marketing platforms, website metrics remain an integral indicator of how respective campaigns are performing.

As such, it is important for marketers to have a clear grasp of the data collected and an understanding of how that translates to existing campaigns.

This article is designed to provide a starting point for marketers to glean what different metrics mean, how it applies to their campaigns, and how to identify which ones truly matter. Read More

[Infographic] Online Marketing Trends to Keep an Eye On in 2018

Watching online marketing trends year in and year out has become some sort of a ritual for anyone in the industry. Unlike most rituals, however, keeping an eye on online marketing trends has become indispensable for digital marketers everywhere. After all, these trends do help shape their overall online marketing strategy. 

By their very nature, trends supposedly don’t last. Some trends in the digital marketing niche, however, last longer than others. Some trends have even stayed on for years, and are bound to remain relevant for the foreseeable future. Let’s take a look at the infographic below to see some of the online marketing trends for 2018 that may or may not stick around for a long time.

Online Marketing Trends 2018

7 Important KPIs to Monitor in Google Analytics

Google Analytics

Back in the day when I was new to the Google Analytics, I would often stare at reports for hours not knowing what to do.

Until I came to know about KPIs…

Google Analytics has various metrics & dimensions, so it’s very easy for anyone (new) to get lost in a sea of reports.

But once you define your business KPIs, you now have a clear goal & know which report to look at.  

Monitoring the right metrics will help you save time & most importantly, achieve your business goals.

In this article, we’ll be looking at some of the important KPIs you can start monitoring in Google Analytics.

These metrics can help you answer questions like

1. Which channel is giving me more returns?

2. Are visitors engaging with my content?

3. What time does the user take to convert once he visits my website? & more.

But before that, let’s understand KPIs.

Read More

Why Educational Content Marketing is So Powerful

Content Marketing

Content marketing is the art of using valuable information to promote your brand, and this information has to have relevance and be useful to a good percentage of your site users. There is one way you can provide useful details to your visitors so that they keep coming back for more and that is by providing educational content on your website.

Educational content marketing is where you not only focus on selling or promoting your brand but rather on educating your site visitors’ about important subjects within your niche.

With educational content, your purpose is concentrated more on educating your visitors rather than just promoting your brand on every post. The visitor wields the power to buy, and instead of forcing a sale on them, why not draw their attention to important issues about your niche and drive engaging discussions with them?

So, instead of selling, why not teach?

That is what educational content seeks to do; teaching your visitors so they can become better buyers. In teaching your online visitors about topics related to your niche, you tend to reach a wider audience, because many online visitors come to your site looking for vital information that will enable them to make informative decisions. 

So, in providing educational content, you are helping your visitors to solve some of their problems, provided you publish top-quality educational content to achieve that goal. 

Read More

Like what you're reading?
Get fortnightly updates on more such interesting reads!
  We will not share your details with any 3rd party.
Thank you!

Check your email for a confirmation link.
Do check the spam folder as well.
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Calculator
  You will also be subscribed to our fortnightly email newsletter
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Rank Drop Quadrant
  You will also be subscribed to our fortnightly email newsletter
Download the Templates to Help You Manage Your Online Reputation Better
  You will also be subscribed to our fortnightly email newsletter
Download the List of Restaurant Discovery Plaftorms
  You will also be subscribed to our fortnightly email newsletter