Companies, big or small, have much to gain when they implement a solid search engine optimization (SEO) strategy. It’s a cost-effective way of boosting brand awareness and encouraging interest from your target audience.
Having an on-page SEO strategy provides businesses with an excellent return on investment (ROI). In a poll by Search Engine Journal, 49% expressed that organic search offers the best ROI for all marketing channels.
SEO can increase a business’s reputation with good website visibility and searchability. But how do you do it in a way that brings impressive results? Read on.
On-page SEO focuses on your website and all its contents. Google updates its algorithm to understand what target audiences need. Your goal for doing on-page SEO is to provide content that addresses the user’s search intent. This means providing relevant content that provides value.
As a website owner, you are responsible for adjusting your strategies so search engine crawlers can understand the site and rank it accordingly. Essentially, on-page SEO matters because it helps your site become indexable, searchable, and visible.
With a carefully executed on-page SEO strategy, your site can appear on the first page of the search engine results page (SERP). It’s critical for businesses because the number one result on Google’s organic search results gets 27.6% click-through rates (CTRs) on average.