A Simple E-commerce Website Guide to Help You Build Your Online Store

eComerce Website

You are already familiar with the world of e-commerce — at least as a consumer who partakes in shopping on the Internet. Perhaps you are under the impression that creating your own online store is easy and uncomplicated. From your experience, it looks as basic as listing a bunch of products on a website and watching the money flow into your bank account.

The truth is somewhat more complex: a great deal of thought and work goes (or at least should go) into every aspect of an online store. It may not seem this way when you are shopping online. That is only because the most popular e-commerce websites do it so well that you cannot tell without some deeper examination.

This thoughtful and strategic approach is required if you truly want such an enterprise to be successful.

Despite this, the technology and tools needed to operate a store are more accessible than ever before. Your e-commerce venture idea has the potential to be highly lucrative and even personally fulfilling. You just need to take the time to learn how to properly implement and optimize these resources.

This starts by understanding the techniques and features of successful e-commerce websites. To that end, we now offer the chance to peek behind the scenes and learn about common and crucial business practices on the internet.

Here is a simple e-commerce website guide to help you build your online store.

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How to Negotiate Sales of Abandoned Shopping Carts via Email

Abandoned Shopping Carts

Some see running an online retail store a license to print money until the reality of abandoned shopping carts erodes profit margins. According to Shopify, 67.45% of shopping carts online are abandoned even before a client finalizes the sale. The statistics by Shopify imply online stores may be losing a huge number of sales from shopping cart abandonment.  

Nonetheless, shoppers can be won back. How? Through negotiations. There is negotiating involved in every online purchase after all. 

Today, there are many platforms for online stores to negotiate with customers again including phone calls, Google leads, and emails. However, the most effective platform to win back lost sales due to shopping carts abandonment is via email. In fact, negotiation via emails is the secret to every successful online store.  

According to SALES CYCLE research reports, almost half of all abandoned carts emails sent to customers are opened and more than a third of click actions leads back to sales on the site. This is great news. 

To begin claiming back sales, e-commerce stores need an email copywriter skilled in the art of negotiation and marketing. Here is a good way to start negotiating abandoned shopping carts through email.

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