When is SEO Not Right for Your Business?

SEO Not Right for Your Business

It’s time to get controversial: SEO might not be right for you.

This is difficult to imagine, considering how heavily SEO is pushed from all sides. But, it’s not always a practical solution. It may be a great recommendation in many cases, but possibly not for you. Let’s take a look.

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The Top 8 Content Distribution Ideas to Meet Your Brand’s Goals in 2019

Content Distribution Ideas

You are doing everything right, but still, your content is not having the impact you had envisioned. There is a massive amount of content- articles, videos, photos, etc posted on the Internet and social media every second. That is a lot of noise and you need to be heard above the din to be effective. 

Consider this: according to BuzzSumo’s Content Trends Report 2018, a majority of the content gets zero backlinks. Only authoritative research gets more links over time. An analysis of 100 million posts published in 2017 revealed that social sharing has decreased by half since 2015.  

What’s more, here are the number of blogs posted at the time of writing this article. The screenshot is taken from Worldometers.info and gives you a fair idea of the huge amount of content that is daily generated on the internet and the competition you are dealing with.

Worldometers.info

While creating quality content still matters, it will not get you the required traction without proper distribution. So, if your content marketing is not delivering on its promise – the reason may be because you are not distributing your content effectively. 

Just posting doesn’t make your content effective no matter how well written and informative it may be. What matters is the exposure it gets and this is only possible if you have a good content distribution strategy in place.  

In this article, we have discussed some content distribution ideas which can help you to create an effective plan for content distribution for your business.

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How to Use Social Media Marketing to Attract a Niche Audience

Social Media Marketing

You’ve probably heard of the Pareto principle AKA the 80/20 rule. It is used in math, game theory, and, of course, it has a peculiar application in business as a whole and social media marketing in particular.

Just in case, the rule states that 80% of sales come from 20% of clients.

What if someone told you that you can make this 20% into 50%, 70% or even 90%? You’d probably need to invest in a new pair of trousers with larger pockets in the brave new world of limitless opportunity.

Alas, math is math, and there is no going around it.

Or is there? Let’s take a look.

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How Social Listening Insights Help & How Top Brands Leverage These

Social Listening

Social listening is a critical component of any social media strategy because many conversations happen about your brand, as social media never sleeps.

According to Sprout Social, social listening is one of the best ways to understand the natural behavior and manner in which consumers talk about your brand.

Social listening insights can inform many different aspects of your brand, including your content, customer service, and much more.

Listening also helps you know what issues your audience cares about and figure out how you can solve them. Otherwise, you won’t be able to connect with them, help, or even influence them.

Statistics show that 50% of consumers include brands in milestone conversations for recommendation purposes; while 34% do this to thank the brand.

Another 34% do it in search of reciprocity from brands in the way of discounts or incentives.

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How AI Can Help You Perform Better in Social Media Marketing

Social Media Marketing

The world has seen a significant increase in the field of artificial intelligence in recent years. Now millions of people are connected to social media channels and marketers find it as an opportunity to reach their target audiences.

These days having a social media account is as mandatory as owning a cell phone. There is no surprise that marketing agencies are greatly inclining towards social media marketing. The problem is how you will evaluate your target customers among billions of social media users. The answer to that query is artificial intelligence. Businesses are now hugely adopting AI systems and the trend will expand further in the coming days.

As social media platforms started to grow, numerous tools started emerging in the market and their aim was to grasp customers from these platforms. AI that is penetrating slowly in every other tech and non-tech field has found its way to the social media channels.

Marketers are hunting for new customers and gathering consumer’s data. If marketers want to gain advantage from these channels, they need proper tools to collect that data. However, the volume of data is so huge that it is almost impossible for brands to accumulate that. That is the reason why the industry is drawing more towards AI techniques and AI-powered tools.

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How to Succeed via #Hashtag Marketing

Hashtags

Since 71% of social media users use hashtags, this social feature is a powerful tool that marketers can leverage in many different ways. The smartest hashtag marketing strategies will provide tremendous benefits for the business that implements them, the primary positive results being:

  • Improved brand awareness
  • Improved brand reputation
  • Improved content quality and value
  • Effective content segmentation and personalization

Obviously, the better the strategy the more potential results. Social media marketing is no longer a “should” but rather a “must” for every business, marketer, or entrepreneur who dreams for successful brand exposure and positioning.

If you’re wondering how to succeed via hashtag marketing, you’ve landed on the right spot.

In today’s post, I’m sharing essential hashtag marketing strategies and tips that’ll help you stand out from the crowd and outperform the rest of your competitors.

Don’t waste your time, or mine – implement what you learn here and take your hashtag marketing campaigns to the next level!

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The New Instagram Algorithm-7 Factors That Determine How It Works

Instagram Algorithm

The Instagram algorithm has the caliber to take a business to its new heights. Those who want to improve their brand identity, they should be familiar with it. In this post, we will explain you about the Instagram algorithm and what is its role of it in enhancing the performance of your posts. Apart from that, we will discuss several strategies that can be used to be in top results on Instagram.

#1. How an Instagram Algorithm actually works?

Instagram Algorithm Works

Everyone is curious and wants to know how Instagram algorithms work. Here, we will discuss the most important factors which can have a positive effect on your post visibility:

Engagement

It has been found that posts with maximum likes, shares, comments, and views will always appear on the top in the news feed. In case, you get a million likes on your post, an Instagram algorithm will assume that your post is of good quality and viewers are interested in it. As a result, the Instagram algorithm will show it to more users.

Sometimes, it doesn’t matter at all that how many likes and comments you have received on your post. There are situations where Instagram algorithm focuses on how instantly you received the response. The best example of it is Instagram hashtags.

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The Ultimate Guide to Social Media for E-Commerce In 2019

Social Media Guide

We are living in a world where everything is revolving around the internet, computer and mobile. In short, the world as a whole has digitalized completely. And it can be said that we are living in a world of e-commerce where people want to be online when it comes to doing shopping.

The business of all sizes including start-up, mid and big size is on the internet to lure more customers, and that foster the concept of E-commerce. But in between all this, the importance of social media can also not be ignored.

Social media makes it possible to generate more avenues for the e-commerce business. And the best thing is that people are also an understanding value of all this. Needless to say that there is some social media platforms are available to choose where is it?

Whether it is Facebook, Instagram, YouTube or any other, they all are quite popular and playing a significant role to churn out the benefits for e-commerce business.

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The Effects of Artificial Intelligence on Social Media Marketing

social media

Every other day we come across a new trend that has been made viral through multiple social media platforms. Sophisticated algorithms are designed for these platforms that dig deep and can get in-depth analysis of changing trends.

Smart bots that execute through machine learning algorithms on social media platforms can track and analyze real-time trends and transform the raw data into perceptible information.

It is believed that AI machines are replacing jobs of humans and these machines are often misinterpreted as robots, though the robots are actually controlled through AI mechanism. The truth is that AI devices are creating more opportunities by introducing more challenging positions, now people are needed to get more smart and sharper than they were used to be.

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5 Easy Fixes That Will Boost Engagement on Your Social Marketing Videos

Social Marketing Videos

When it comes to video marketing and social media, one of the most common complaints I see brought up – by content creators and businesses alike – is the issue of underperforming content.

In many instances, it has more to do with unrealistic expectations than anything else. Like people expecting 10.000 followers after putting out consistent video content for only two months.

But more often than not, it’s due one or two critical failures in their production process that ends up working against them and undoing the hard work they’ve put into creating said quality videos in the first place.

For example, you can make an excellent animated explainer video, but if it’s based around an utterly unappealing subject to your audience, nobody will click on it. Or you can be funny, and charming in your Instagram live videos, but if you fail to promote them, it’s unlikely that people will show up.

Being aware of these issues and their respective fixes are the initial step in growing any social video marketing strategy that has already figured out the bulk of the production process and is only in need of refining a few of the kinks that come from not readily evident sources.

To help you with that, I wanted to share with you five easy fixes that will undoubtedly help boost engagement on any social marketing videos you are putting out.

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