Social media platforms are perhaps the most important marketing arena for any business in the modern world. These platforms allow you to micro-target your marketing and send razor-sharp messages that cut through all the other noise. Unfortunately, some so-called black hat social media marketing techniques, such as running fake Pinterest accounts with fake IP addresses, are starting to ruin the internet. Let’s take a look at how these black hat techniques are exploiting social media as well as affecting search engines.
If you look at buyer dynamics, as stated by the research above, you will know how much B2B marketing matters if you want to convert higher. A good start to your marketing efforts helps you reap the profits, either through good customers, leads or increased profits. You need to place your marketing efforts in tandem with your goal if you aim to grow your business.
Why do most companies in the B2B sector fail to achieve growth or, are unable to convert their leads into customers? 60% of B2B marketers have no strategy that they can incorporate into the business strategy. Yes, they have not planned their marketing efforts.
Even among marketers who do have a strategy in place, there are few who don’t know what will work, and which channels to accommodate for the efforts.
The biggest mistake any marketer can make is to not have any strategy. This can be the scariest part of marketing, as you don’t know what to do and how to go about your marketing efforts.
In many cases, you can fail with a strategy, if you fall prey to one of the seven mistakes that we have curated for you. Avoid these mistakes and you should do just well.
Acquiring a new customer costs five times more than keeping an existing one, according to a report by Invesp, and when businesses increase customer retention rates by 5%, they boost profits by 25-95%.
To create successful customer retention campaigns, businesses should consider where customers are in the sales funnel and market with personalized information.
Digital marketing agencies can be a helpful option for companies who have fewer resources to create a campaign on their own.
In this article, we share strategies to help you resell your current customers. You can use the information to build a marketing campaign that focuses on increasing your retention rates.
It’s pretty common knowledge that Instagram is one of the most powerful platforms for promoting products and services. With that in mind, many businesses choose it as a helpful marketing tool that:
- increases engagement;
- boosts brand exposure;
- brings more your traffic;
- gives a competitive edge;
- improves communication with the target audience;
- makes advertising easier;
- increases conversions;
- and more.
If you want to bump up your business, try doing so by means of Instagram as a marketing channel. It may become your new source of relatively inexpensive yet high-quality leads.
Still, launching a business profile and posting to Instagram is not enough. It is also important to keep up with the latest updates and understand the algorithms to reach more audience, ensure more visibility, increase engagement, and make your page more effective overall.
If you get a clear understanding of the algorithms, you’ll be able to use them to your benefit and grow the account. Before deep dive into the topic, let’s consider how the algorithm actually works.
- It can estimate how many users like a certain post. If a publication receives lots of comments and likes, it’s going to appear earlier in the feed. Thus, it is important to ensure high-quality and engaging content, so that your target audience would like to engage with it.
- It can define relationships between Instagram users. Responding to the post comments gives a clear signal to Instagram that you’re actively engaging with your followers. Then, your posts will appear more often in their news feed.
- It shows newer posts first. It’s still not exactly chronological, but posting on a schedule will give you more chance to appear earlier in the user feed.
The algorithm is known to have been changing, but that’s to the best of our knowledge. Along with that, there are other important Instagram news and upcoming features that could help you use the social network’s algorithm to your benefit.
Social media is huge as it has grown faster than the internet itself.
Social media giants such as Facebook and Instagram have millions of users worldwide and they are growing with every passing second. The data suggests that the number of active Facebook users was at a whopping 2.38 billion in 2018 whereas the active user-base of Instagram has also touched the mark of 1 billion in June 2018.
The data shows huge numbers in favor of both the platforms but we have to understand that all the active users are not just individuals who like to post details about their daily activities.
Many profiles on social media platforms are self-employed professionals, part-time/full-time bloggers, and business organizations. Social media platforms are presenting good business opportunities by extending their reach and marketing their products and services.
Since almost every business has its presence on social media, it is vital for businesses to keep themselves relevant by consistently updating the audience about their marketing campaigns, CSR activities, and other corporate initiatives.
However, posting content on social media can be frustrating as it is not easy to create different types of content for diverse platforms and facing a creative block is considered normal.
This is probably not the reason you are reading this post. Don’t worry! Even experienced marketers need some encouragement for consistently producing original posts for social media. This post contains a vast number of ideas that can cover a very type of social network. Let’s begin!
It’s time to get controversial: SEO might not be right for you.
This is difficult to imagine, considering how heavily SEO is pushed from all sides. But, it’s not always a practical solution. It may be a great recommendation in many cases, but possibly not for you. Let’s take a look.
You are doing everything right, but still, your content is not having the impact you had envisioned. There is a massive amount of content- articles, videos, photos, etc posted on the Internet and social media every second. That is a lot of noise and you need to be heard above the din to be effective.
Consider this: according to BuzzSumo’s Content Trends Report 2018, a majority of the content gets zero backlinks. Only authoritative research gets more links over time. An analysis of 100 million posts published in 2017 revealed that social sharing has decreased by half since 2015.
What’s more, here are the number of blogs posted at the time of writing this article. The screenshot is taken from Worldometers.info and gives you a fair idea of the huge amount of content that is daily generated on the internet and the competition you are dealing with.
While creating quality content still matters, it will not get you the required traction without proper distribution. So, if your content marketing is not delivering on its promise – the reason may be because you are not distributing your content effectively.
Just posting doesn’t make your content effective no matter how well written and informative it may be. What matters is the exposure it gets and this is only possible if you have a good content distribution strategy in place.
In this article, we have discussed some content distribution ideas which can help you to create an effective plan for content distribution for your business.
You’ve probably heard of the Pareto principle AKA the 80/20 rule. It is used in math, game theory, and, of course, it has a peculiar application in business as a whole and social media marketing in particular.
Just in case, the rule states that 80% of sales come from 20% of clients.
What if someone told you that you can make this 20% into 50%, 70% or even 90%? You’d probably need to invest in a new pair of trousers with larger pockets in the brave new world of limitless opportunity.
Alas, math is math, and there is no going around it.
Or is there? Let’s take a look.
Social listening is a critical component of any social media strategy because many conversations happen about your brand, as social media never sleeps.
According to Sprout Social, social listening is one of the best ways to understand the natural behavior and manner in which consumers talk about your brand.
Social listening insights can inform many different aspects of your brand, including your content, customer service, and much more.
Listening also helps you know what issues your audience cares about and figure out how you can solve them. Otherwise, you won’t be able to connect with them, help, or even influence them.
Statistics show that 50% of consumers include brands in milestone conversations for recommendation purposes; while 34% do this to thank the brand.
Another 34% do it in search of reciprocity from brands in the way of discounts or incentives.
The world has seen a significant increase in the field of artificial intelligence in recent years. Now millions of people are connected to social media channels and marketers find it as an opportunity to reach their target audiences.
These days having a social media account is as mandatory as owning a cell phone. There is no surprise that marketing agencies are greatly inclining towards social media marketing. The problem is how you will evaluate your target customers among billions of social media users. The answer to that query is artificial intelligence. Businesses are now hugely adopting AI systems and the trend will expand further in the coming days.
As social media platforms started to grow, numerous tools started emerging in the market and their aim was to grasp customers from these platforms. AI that is penetrating slowly in every other tech and non-tech field has found its way to the social media channels.
Marketers are hunting for new customers and gathering consumer’s data. If marketers want to gain advantage from these channels, they need proper tools to collect that data. However, the volume of data is so huge that it is almost impossible for brands to accumulate that. That is the reason why the industry is drawing more towards AI techniques and AI-powered tools.